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Shiveta Bali, Brand Manager (Sales & Operations)

Shiveta Bali

Brand Manager (Sales & Operations)·Ritu Kumar Fashion LLC

United Arab Emirates

Bachelor's degree, FASHION DESIGN

Work experience

Total years of experience: 17 years, 9 months

Brand Manager (Sales & Operations)

July 2018 - Present

Ritu Kumar Fashion LLC

Dubai, United Arab Emirates

July 2018 - Present

• Analyze how our brand is positioned in the market and crystallize targeted consumers insights.
• Take brand ownership and provide the vision, mission, goals and strategies to match up to.
• enforce Company SOP, Policies and procedures; loss prevention audit guidelines in all the stores.
• Measure and report performance of all marketing campaigns and assess against goals.KPIs.
• Coach the team and get the best from everyone.
• Monitor product distribution.
• New store openings, Co-ordination with operations and project team.
• Co-ordinating with authorities for all the permits and installation for the new premises.
• Track long term sales data
• Implement new technologies as needed to support marketing and sales teams
• Serve as a liaison between teams and upper management
• Assist marketing teams in determining customer outreach methods.Oversee marketing and advertising activities to ensure consistency with the product line strategy.
• Translate brand strategies into brand plans and brand positioning. Brainstorm new and innovative growth strategies.
• Monitor and assist with customer retention
• Objective also includes supporting Online business in UAE (Namshi, Noon)

Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Regional Brand Manager(sales & ops)

August 2016 - June 2018

Sure RK Fashion LLC

Dubai, United Arab Emirates

August 2016 - June 2018

Buying and Monitor product distribution.

• Coach the team and get the best from everyone.
• New store opening in the Region for Fab India, Ritu Kumar, and Incanto.
• Enforce Company SOP, Policies and procedures, loss prevention audit guidelines in all the stores.
• Oversee marketing and advertising activities to ensure consistency with the product line strategy.
• Track long term sales data
• Serve as a liaison between teams and upper management

Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Store Manager Retail

June 2015 - April 2016

Khaadi

Dubai, United Arab Emirates

June 2015 - April 2016

• Completes store operational requirements by scheduling and assigning employees; following up on work results.
• Maintains store staff by recruiting, selecting, orienting, and training employees
• . Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.
• Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures.
• Monitoring Day to Day duties, smooth Operation at store

Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Bd Manager

February 2014 - March 2015

AARA Fashions

Dubai, United Arab Emirates

February 2014 - March 2015

• Sourcing/Buying Designers from India, pakistan and Emirates.
• Vendor/Designer Management.
• Merchandise Planning for the store and organizing events accordingly to push sales.
• Brand Building.Working on business expansion and promotions i.e. participating in exhibitions, organizing fashion shows with or with out tie up with other brands.
• Managing day to day duties of store i.e Staff, Rota, sales, alterations and orders, Visual display of the store.Monthly Sales and merchandise reports.
• Managing Store and Staff Budgets.

Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

BD MANAGER

February 2012 - August 2013

FIND MY LOOK(STAR PLUS)

Mumbai, India

February 2012 - August 2013

Shortlist and recommend apparel designs, prices and production.Quantities from Star Plus and other television and movie partner.
•Sourcing:Identify most appropriate sourcing units for apparel that will be Sold by the company.
•Quality: Identify resources that can do individual product checks and Managethem. Identifyany external companies that can provide Quality certifications.
•Branding:Ensure that all products are branded and positioned appropriately (quality of images, models, product descriptions, and off-line (packaging, collateral, etc).Responsible for the VISUAL Appearance of the website.
•Business development: Identify and add new designers, product categories i.e.apparel and accessory to Find My look.
•Promotions:Identify and coordinate avenues to sell slow-moving inventory On seasonal basis.
•Content:Contribute content to Find My Look as needed (e.g., Ask An Expert Column and Find My look Blog, etc)
•Sales
•Merchandise Planning. Strategic and assortment planning
•Sampling and Budgeting
•Stylizing brand and product shoots.
•Business Planning and Maximize Sales.People Management


•AZA-

Company industry:
Sales Outsourcing
Job role:
Management

Merchandise Planner

September 2007 - February 2010

AZA FASHIONS

Mumbai, India

September 2007 - February 2010

Job Profile:
•BUYING and recommend apparel designs, prices and production for the Mumbai store as per the market, Trend and sales.
•Sampling and Budgeting.
•Planning promotions, Sales, Branding, and Events with the team.
•SALES
•Bridal Designing.(COUTURE)
•Taking personal bridal orders.Sketching, designing, processing it to delivery.
•Visual Display of the store.

Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Merchandiser

September 2007 - February 2010

ANJALEE & ARJUN KAPOOR COUTURE

Mumbai, India

September 2007 - February 2010

• BUYING and recommend apparel designs, prices and production for the Mumbai store as per the market, Trend and sales.
• Sampling and Budgeting.
• Planning promotions, Sales, Branding, and Events with the team.
• SALES
• Bridal Designing.(COUTURE)
• Taking personal bridal orders.Sketching, designing, processing it to delivery.
• Visual Display of the store.

Company industry:
Fashion & Apparel
Job role:
Beauty and Fashion

Fashion consultant

January 2006 - August 2007

TARUN TAHILIANI

Mumbai, India

January 2006 - August 2007

Job Profile:
•Assistant to In-House Designer(COUTURE)
•Sales
•Extra Responsibilities. -:Handling Visual displays of the store
•Stock tagging, quality check
•Stock check
•Co-ordinating orders with the production house

Company industry:
Fashion & Apparel
Job role:
Sales

Education

INIFD

July 2004

July 2004

Bachelor's degree, FASHION DESIGN

India

GPA (percentage): 80%

GPA (percentage): 80%

Skills

People Management

Expert

Managerial Skills

Expert

Fashion Retail

Expert

Merchandising

Expert

Visual Merchandising

Expert

QUALITY

Expert

SALES

Expert

BRAND MANAGEMENT

Expert

BUDGETING

Expert

MARKETING

Expert

ORGANIZATIONAL SKILLS

Expert

ADVERTISING

Expert

ASK

Expert

BUSINESS DEVELOPMENT

Expert

BUSINESS PLANS

Expert

People Management

Expert

Managerial Skills

Expert

Fashion Retail

Expert

Merchandising

Expert

Visual Merchandising

Expert

Languages

English

Expert

Hindi

Expert

Punjabi

Expert