Digital Media Specialist
Fortes Holdings
Total des années d'expérience :13 years, 6 Mois
Directing Fortes digital marketing and online advertising (Performance/Growth marketing) strategies.
Executing digital campaigns, Google Ads, Meta Ads, programmatic Ads, email campaigns, etc.
Conducting comprehensive keyword research and managing on-page and off-page SEO.
Serving as an online media authority, advising on trends, opportunities, and best practices.
Shape strategic digital media plans within allocated budgets.
Managing Fortes websites with IT for optimal performance and alignment with business objectives.
Collaborate with cross-functional teams for seamless program execution.
Managing and optimizing online stores like Magento, Amazon, and other marketplaces.
Handling product listings, descriptions, and inventory management.
Leading digital marketing initiatives (SEO, PPC, email, social media).
Monitor and analyse web analytics to enhance user engagement and conversion.
Conducting market analysis for business strategy and strategic online positioning.
Oversee online sales and digital presence.
Managing efficient delivery and inventory with suppliers and logistics.
Overseeing online payments, pricing, and budget management.
Manage customer experience teams for enhancing customer satisfaction and feedback.
Keeping up to date with the latest e-commerce technologies.
Develop and execute digital marketing strategies to support client business.
Evaluate market trends and competitors to shape marketing strategies.
Enhance online visibility and sales through e-commerce strategies, SEO, SEM, social media, etc.
Manage website and mobile platforms from both technological and customer perspectives.
Drive sales and revenue growth through website optimization, product launches, and e-commerce initiatives.
Collaborate with the creative team for artwork and banner production.
Coordinate marketing events and brand promotions.
Oversee multiple projects, aligning them with strategic objectives.
Work closely with management, finance, and IT teams.
Lead team meetings and coordinate training and events.
Prepare and deliver client presentations; maintain client relationships.
Travel for presentations, training, tradeshows, and events.
Recruit, train, and manage a team of SEO professionals.
Understand client needs and conduct market research to enhance their online visibility.
Collaborate with the SEO team to meet client deliverables.
Create proposals, presentations, and periodic reports for client approval of SEO plans.
Conduct keyword research and implement on-page and off-page optimization.
Prepare SEO audits and monthly reports for various websites.
Perform link building and article submission using SEO tools.
Insert keyword-rich meta tags, alt, and H tags in web pages.
Create XML and HTML sitemaps, 404 pages, and robots.txt files.
Convert PSD to XHTML with precise coding.
Manage website design, user experience, server setup, and maintenance.
Customize WordPress themes.