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Shoaib  Azhar, sales and marketing manager

Shoaib Azhar

sales and marketing manager·Arshad group

Pakistan

High school or equivalent, Business And Commerce

Work experience

Total years of experience: 16 years, 6 months

sales and marketing manager

July 2025 - Present

Arshad group

Lahore, Pakistan

July 2025 - Present

Leading the merchandising team as Head of Marketing, driving business growth by acquiring new customers, expanding product portfolios, strengthening client relationships, and increasing sales revenue through strategic market development and customer-focused initiatives

Company industry:
Textile & Apparel Production

Sr. Manager Marketing

August 2024 - Present

Arshad Group of Companies

Lahore, Pakistan

August 2024 - Present


Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Manager Marketing

December 2021 - August 2024

Umer Group (Faisal Spinning Mill)

Lahore, Pakistan

December 2021 - August 2024

Strengthened business synergy with new and existing buyers to widen product
pipelines.
Collaborated closely with production units to resolve daily manufacturing
bottlenecks and guarantee on-time shipments.

Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Sr. Merchandiser - Marketing

January 2020 - December 2021

Saad Textile Limited

Lahore, Pakistan

January 2020 - December 2021

• Managed core merchandising portfolios with a heavy focus on technical towel
manufacturing, production efficiency, and quality specifications.

Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Manager Marketing

January 2018 - July 2020

Sadaqat Limited

Faisalabad, Pakistan

January 2018 - July 2020

Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Manager Merchandising

January 2015 - December 2018

Gold Label International

Lahore, Pakistan

January 2015 - December 2018

Headed major high-end retail brand portfolios: Ted Baker UK, Karl Lagerfeld
UK, Ashley Wilde, Holly Willoughby, Emma Bridgewater, and Lipsy UK.
Drove business pipelines with Luxotic (Australia), My House (Australia), and Sky
Band (Denmark).

Company industry:
Textile & Apparel Production
Job role:
Marketing and PR

Assistant Manager Export / PPC

January 2010 - January 2015

Noor Fatima Fabrics / K.B. Enterprises

Lahore, Pakistan

January 2010 - January 2015

• Acted as primary liaison with global buyers (Klaus Herding GmbH) and led
production planning schedules to meet shipping milestones.

Company industry:
Textile & Apparel Production

Education

Govt. Commerce College

January 2025

January 2025

High school or equivalent, Business And Commerce

Pakistan

COMSATS Institute Of Information Technology

February 2010

February 2010

Master's degree, Banking And Finance

Pakistan

COMSATS Institute

January 2010

January 2010

Master's degree, Finance

Pakistan

Skills

CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
CROSS FUNCTIONAL TEAM LEADERSHIP
Intermediate
FINANCE
Intermediate
FINANCE
Intermediate
INTERNATIONAL MARKETING
Intermediate
INTERNATIONAL MARKETING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate
SUPPLY CHAIN MANAGEMENT
Intermediate
TARGET COSTING
Intermediate
TARGET COSTING
Intermediate
TEXTILES
Intermediate
TEXTILES
Intermediate

Languages

English

Intermediate

Urdu

Expert

Hobbies and interests

cricket