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Maseehullasha Makandar, Retail Head

Maseehullasha Makandar

Retail Head·Havells India Limited

India

Bachelor's degree, Business Administration

Work experience

Total years of experience: 12 years, 11 months

Retail Head

September 2023 - Present

Havells India Limited

Bengaluru, India

September 2023 - Present


Managing all aspects of Retail sales operations, ensuring a
seamless workflow, and adherence to standards.
Managed 38 FOFO Sales and operations across the rest of
Karnataka, leading a team of 16 area managers, 15 RSEs, and 32
store ISPs.
Successfully onboarded 14 big-format new franchises stores
across the rest of Karnataka, and provided support until the business
growth.
• Spearheaded business expansion, growing annual revenue from ₹30
Cr (FY 2023-24) to ₹44 Cr (FY 2024-25), delivering 47% YoY
growth within the first year of tenure.
• Sustained strong growth momentum, increasing revenue to ₹60 Cr
(FY 2025-26) and achieving an additional 36% YoY growth.
• Delivered 100% cumulative business growth over two years, doubling
revenue from ₹30 Cr to ₹60 Cr through strategic sales planning,
organic and inorganic growth initiatives, operational excellence,
market expansion, and successful onboarding of new franchise
stores.
• Drove business profitability and market share gains by
strengthening channel partnerships, enhancing customer
experience, and improving execution across retail operations.
• Ensured stores ROI, profitability, and ISP productivity .
• Maintained the visual product merchandising, ensured the product
planogram, maintained store hygiene, displayed new launch
products, implemented seasonal product offers, and executed
consumer carnival offers across all brand stores to enhance the
customer experience .
Monitored daily activities and mentored team members to drive
higher revenue through various schemes and promotions. Ensured
franchise adherence to company SOPs and policies. policy.

Company industry:
Consumer Electronics

Branch Operations Manager

August 2022 - September 2023

Dr Agarwal Healthcare Limited,

Bengaluru, India

August 2022 - September 2023

• Managed 6 Dr. Agarwals eye hospital branches Bangalore (West &
East),
• Managed 250 + subordinate, Medical doctors & directors, Floor 5
Centre Heads, Floor manger, Business development managers, OPD
staff, Pharmacy staff, etc
• Hospital daily operations (OPD, IPD).
• Driven BD team activities near the catchment area to drive OPD.
• Branch P&L.
• Managed admin cost, business growth, and business strategy.
• All 6 branches average EBITDA is 48%. We conducted regular
performance reviews, identifying areas for improvement, and
developing action plans to address them.
• Supervised operations staff and kept employees compliant with
company policies and procedures.

Company industry:
Other Healthcare Services
Job role:
Accounting and Auditing

Credit and Collection Manager

January 2021 - December 2021

Fullerton India Credit Company Limited,

Bengaluru, India

January 2021 - December 2021

• Managed and drove collections through agencies in the given
territory/area, ensuring flows and recovery collections revenue, and
delivered flows and recovery collections targets by executing various
strategies.
• Monitoring field visits of employees, regularly following up with
agencies and field executives, agency data allocation, allocation
review, trails, customer feedback, and MIS.
• Mentored and trained team members, fostering a culture of
continuous improvement and high performance.
• Led agency operations, ensuring compliance with regulatory
standards and organizational policies.
• Achieved consistent year-over-year growth in both revenue
generation and client acquisition through strategic planning and
execution.

Company industry:
Financial Services
Job role:
Accounting and Auditing

Head of Retail Operations

September 2017 - April 2020

Vodafone - India

Bengaluru, India

September 2017 - April 2020

Idea,
• Orchestrated operations for 8 company-owned outlets and 15
Vodafone and Idea Mini Retail stores, overseeing retail sales
operations in the rest of Karnataka, with a consistent monthly revenue
exceeding 70 lakhs.
• Led a team of over 8 on-roll store managers, 70 off-roll store team
members, and 4 franchise leads, nurturing their professional growth
and advancement.
• Spearheaded broadband sales with 45 lines monthly, contributing
45% to Circles overall performance.
• Maintained the visual merchandising, maintained store hygiene,
displayed new launch products at the top ten table, and implemented
handsets and dongle offers in all stores to enhance the customer
experience.
• Oversaw the monthly maintenance of over 3, 500 postpaid numbers,
which accounted for 20% of the Circles revenue, with an impressive
T3M 5% churn rate after 120 days.
• Spearheaded the expansion of the retail footprint and strategically
scaled up the postpaid base from SME accounts in newly launched
towns.
• Collaborated with cross-functional teams to align retail strategies with
overall business objectives.
• Introduced and monitored KPIs to assess and enhance retail
performance.
• Successfully achieved 2, 400 postpaid connections, achieving a
remarkable 90-day churn rate of less than 5%.
Exceptionally grown the customer base from 3K to 14.5K, and
maintained an impressive average ARPU of Rs. 650, positioning it as
one of the best in the ROK market.
• Oversaw 10K+ prepaid numbers monthly, achieving a Top 3 Months
(T3M) retention rate of 63%.
• Successfully grew the major postpaid base by strategically mapping
SME accounts through catchment mapping.
• Earned recognition as the Circle Combat winner for delivering
exceptional performance.

Company industry:
Telecommunications
Job role:
Management

Retail Store Manager

March 2015 - September 2017

Vodafone - India

Hubli, India

March 2015 - September 2017

• Managed a prime retail store in Karnataka with a team size of 25 off
role associates, ensuring proper manning, motivation, and rosters.
Planned and monitored performance on a daily basis.
• Ensured performance evaluation and implementing executives
recognition programs.
• Daily gate meeting, daily target setting, monthly target setting,
ensured YOY 0 attrition.
• Maintained the visual merchandising, maintained store hygiene,
displayed new launch products at the top ten table, and implemented
handsets and dongle offers in all stores to enhance the customer
experience.
• Ensured training and development of the team, and showed direction
and motivation to achieve set targets.
• The aim is to overachieve set sales targets with the team by making
use of various management strategies, ensuring that 100% of
associates earn incentives.
• Ensuring the minimization of stock shrinkage by controlling theft and
damage of items, with weekly and monthly stock audits done on a
regular basis, stock reconciliation, financial reporting, billing and
accounts, inventory management, daily report filing, and store
operations.
• Customer handling, resolving customer complaints, SOP guideline,
customer service, CRM, maintained a professional demeanor by
staying calm when addressing unhappy or angry customers.
• People management, supply chain, cash management, EDC
management, data management, financial records, and store audit,
store maintenance, infra management, product marketing, and visual
merchandising.
• P&L, EBITDA calculation, managing floor, handling escalations,
controlling wait time, ensuring delightful service, resolving customer
disputes/complaints, and ensuring customer satisfaction, while
leaving a good NPS score.
• Ensured correct and timely feedback was provided to the store team,
and created and maintained different visual displays and
merchandising.
• Key focus on customer retention and acquiring new customers.

Achieved 103% of the postpaid target for the financial year of 2016,
and achieved the Q1 target for 2017 with 113%. Achieved month-on
month store profitability.
Achieved 19% profitability for the year of 2016 and 2017 Q1 with 24%
average.

Company industry:
Telecommunications
Job role:
Management

executive retail sales

May 2012 - May 2015

Vodafone - India

Hubli, India

May 2012 - May 2015

• Handling Customer Query, Proactive selling of Handsets, Postpaid &
Prepaid, Data packs, WIFI devices, Recharge Delivering & achieving
• set target by the company.
Aim was to over achieve set sales targets, Informing about product
details, Proactive Pitch to achieve Sales target, informing about new
product, Resolving customer disputes & complaints & ensured
customer satisfaction & leaving a highest benchmark.
• Focused on Customer retention, Aimed to be Best NPS executive
across all stores.
• Managing floor, Handling Customer escalations, controlling wait time,
ensuring best service provided.
• Building business near store locality using various unique sales
techniques.

Company industry:
Telecommunications
Job role:
Sales

Education

IIMES

August 2014

August 2014

Bachelor's degree, Business Administration

India

GPA (percentage): 69%

GPA (percentage): 69%

Skills

Marketing
Expert
Marketing
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO CONSUMER
Intermediate
BUSINESS TO CONSUMER
Intermediate
CHANNEL MANAGEMENT
Intermediate
CHANNEL MANAGEMENT
Intermediate
CHANNEL SALES
Intermediate
CHANNEL SALES
Intermediate
FRANCHISING
Intermediate
FRANCHISING
Intermediate
INVENTORY DISTRIBUTION
Intermediate
INVENTORY DISTRIBUTION
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
PROFIT AND LOSS P&L MANAGEMENT
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL OPERATIONS
Intermediate
RETAIL OPERATIONS
Intermediate
Sales
Expert
Sales
Expert
Management
Expert
Management
Expert
operations
Expert
operations
Expert
Retail
Expert
Retail
Expert
Customer Service
Expert
Customer Service
Expert
Microsoft Office
Expert
Microsoft Office
Expert
Accounting
Expert
Accounting
Expert
Administration
Expert
Administration
Expert
Merchandising
Expert
Merchandising
Expert
Store Management
Expert
Store Management
Expert

Languages

English

Beginner

Hindi

Beginner

Urdu

Beginner

Kannada

Beginner

Marathi

Beginner

Hobbies and interests

Traveling
Swimming
Football