Digital marketing manager
Winprop projects LLC
Total des années d'expérience :13 years, 7 Mois
● Design, Plan and execute lead acquisition programs for real estate project in India and UAE
● Design and oversee all aspects of digital marketing projects including marketing database, email, and display advertising campaigns.
● Develop and monitor campaign budgets.
● Create landing pages to capture CTR and Conversion metrics for different online campaigns
● Plan and manage social media platforms.
● Prepare accurate reports on the campaign's overall performance.
● Design, Plan and execute lead acquisition programs for real estate project in India and UAE
● Design and oversee all aspects of digital marketing projects including marketing database, email, and display advertising campaigns.
● Develop and monitor campaign budgets.
● Create landing pages to capture CTR and Conversion metrics for different online campaigns
● Plan and manage social media platforms.
● Prepare accurate reports on the campaign's overall performance.
● Responsible for planning and implementing both strategic & tactical digital marketing plans towards the development of BuyPly's online store platform on Magento
● Provide SEO analysis and recommendations in coordination with elements and structure of websites and webpages
● Provide Recommendations and execute strategies for content development in coordination with SEO goals- general and keyword specific
● Handling multiple clients and establishing vendor relationships & campaigns using Magento platform with the primary goal of improving BuyPly's website's performance
● Creating content for the products listed on e-commerce websites to provide a strong platform for content marketing for SEO and Adwords conversion.
● Implementing online sales promotion on website and email newsletters for driving discounts campaigns
● Driving and managing vendor relationships to acquire pricing and product data facilitating procurement and sales
● Successfully created web presence with WordPress based website for “Docuvity and Praxeva” and handled various promotional activities coupled with Ethical SEO techniques and Google AdWords to increase lead generation
● Routed quality traffic and increased the conversion rate on website from 2% (before SEM) to 42% (average for 2 plus continuous years)
● Increased sales growth from 10% to 40% in 2 plus years of successfully implementing marketing and promotions of Docuvity and Digital Imaging Service
● Envisaged and executed a strategic alliance with Efficloud (a Cloud offering platform for enterprise products) that contributes to continuous revenue yearly
● Managed the successful implementation of SugarCRM System and aligned it with the existing sales process thereby making sales cycle a streamlined process
● Diligently rebranded the product from WSM to Docuvity in order to communicate “Docuvity” as the most affordable, industry agnostic and all-inclusive document management product in the established Indian markets
● Acted as a Management Representative for successfully laying down quality management policy by adopting the ISO 9001:2008 principles and achieving its certification.
● Managed market research program with Gartner & Press Release activities with reputed PR firms
● Showcased the Product Docuvity at Bangalore IT.Biz Tradeshow and INTEC 2013, Coimbatore and generated interests & enquiries from the manufacturing sectors for Docuvity
Graduated with an MBA in 2009