Sr Marketing Manager - Telecom and Channel Programs.
Redington Gulf
Total years of experience :14 years, 9 Months
Responsible for marketing and communication strategy and execution for 6 private brands in food and non food verticals.
Jaipur IPL Cricket Pvt Ltd, (Rajasthan Royals) Revenue: $50 Million
Responsibilities:
• Developed and implemented the pan India marketing and PR campaign for years 2009 - 2012, delivering an increase of 20% on revenue with a budget of US $500, 000.00
• Involved in redesigning existing product and launching a marketing strategy with a new product delivering an increase of 50% in sale
• Coordinated and implemented media buys and activation for Above the line, Below the line and digital as well as agency appointment including managing marketing P & L
• Led the PR strategy, including agency appointment, coordinating press interactions, specialized interviews and press conferences
• Responsible for the website, digital marketing and developing the social media strategy
• Developed and executed content creation and promotion, communication and conversation strategy across Facebook, YouTube, Twitter and other social media
• Monitored user interaction rates and calendarised green belt release slots for high interaction, conversation and conversation
• Developed mobile site integration for website enabling increased traffic and higher conversation on website based communities
• Led the development and implementation of the e-commerce platform for Rajasthan Royals merchandise in association with Puma
• Strategized and developed industry first ticketing commerce solution in house on own website.
• Developed an Industry first online fan membership portal for fan engagement, with a live reward and recognition linked feedback system
• Responsible for all SEO, SEM and SMM strategy and spends
Professional achievements:
• Developed unique initiatives which are continually being implemented such as a strategic association with Jaipur Marathon and a licensing and merchandising programme.
• Worked closely with the digital teams to develop a long term mobile and social media strategy
MAK Media & Creations
Enterprise Facilitator Domain: Advertising
Responsibilities:
• Involved in new product marketing campaigns along with creatives and strategic implementation for clients such as Cipla, Geodesic and Crompton Greeves
• Business development role in attracting new clients
Professional achievements:
• Involved in all aspects from acquiring a client to final delivery of a client of the scale of Cipla
Global Masters in Business Administration Sydney/ 2013 Major: Contemporary Marketing Management Dubai/ S P Jain School of Global Management Singapore Deans List Gold Medal recipient for top achievers Project: Emirates Brand Health Survey A primary research on the effects of the alliance between Emirates and Qantas on the brand health of Emirates and the key factors which motivate consumer perceptions Project: Marketing Strategy for client of Philosophy - Brand Consultants Developed an integrated marketing communication strategy and positioning matrix for a client of Philosophy - Brand Consultants, after conducting a market survey with the target market.
April, Bachelor of Business Administration Pune, 2008 Symbiosis International University India