Shorouk Mohammed Abdelfatah MBA CCXP, Assistant Manager - Customer Experience Managemt

Shorouk Mohammed Abdelfatah MBA CCXP

Assistant Manager - Customer Experience Managemt

Boubyan Bank

Location
Kuwait - Hawali
Education
Master's degree, Marketing Management
Experience
11 years, 4 Months

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Work Experience

Total years of experience :11 years, 4 Months

Assistant Manager - Customer Experience Managemt at Boubyan Bank
  • Kuwait - Al Kuwait
  • My current job since November 2019
Senior Market Intelligence Analyst at Kout Food Group
  • Kuwait - Al Kuwait
  • February 2017 to October 2019

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Marketing Analyst at British Council
  • Kuwait - Al Kuwait
  • July 2016 to January 2017
Senior Marketing Research Analyst at Stanly Group for Investment and Real Estate Development
  • Egypt - Alexandria
  • December 2014 to June 2015

• Analyzing the market needs, customer preferences, employees’ satisfaction and innovative projects' concepts.
• Utilizing and developing expertise with specific methodologies and business issues for: advertising effectiveness, reach and frequency of promotions, field force strategy and negotiation support.
• Conducting qualitative or quantitative research for market positioning, such as pricing, market assessment, or promotional and advertising research studies.
• Conducting primary marketing research and secondary marketing analysis associated with product launch and new product development.
• Analyzing marketing data, interpreting it for brand impact and reporting to management on implications for key products and services.
• Advises on the organization's major competitors for major product lines or services.
• Evaluates the products, services and markets of multiple competitors.
• Coaches on the adoption of advanced technologies and tools for major competitors.
• Compares and contrasts the different types of competition that will be faced in the future.

Marketing Research Analyst at Stanly Group for Investment and Real Estate Developments
  • Egypt - Alexandria
  • March 2014 to December 2014

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Measure and assess customer and employee satisfaction in order to develop the entity.
• Forecast and track marketing and sales trends, analyzing collected data.
• Seek and provide information to help the company determines its position in the marketplace.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Working with senior management to translate the research finding into supported business decisions.

Marketing Specialist at Andalusia Al Salama Hospitals
  • Egypt - Alexandria
  • September 2013 to February 2014

• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
• Measure and assess customer and employee satisfaction in order to develop the entity.
• Forecast and track marketing and sales trends, analyzing collected data.
• Seek and provide information to help companies determine their position in the marketplace.
• Measure the effectiveness of marketing, advertising, and communications programs and strategies.
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
• Working with senior management to translate the research finding into supported business decisions

Assistant Marketing Manager at Compass Company for Medical Training and Consultation
  • Egypt - Cairo
  • January 2013 to September 2013

• Assisting the marketing manager and supporting the marketing team with marketing activities.
• Assisting with the production of marketing materials and literature.
• Coordinating the production of a wide range of marketing communications
• Providing support for marketing events and exhibitions as required
• Assist with the collation of information for promotional literature.
• Writing articles and promotional material for the company.
• Preparing interesting written copy for the website.
• Uploading marketing material to online libraries, internet groups and social media sites.
• Updating and maintaining the marketing department's documentation and databases.
• Managing events, booking venues and ordering marketing materials.

Marketing coordinator at Future protectors association
  • Egypt - Alexandria
  • February 2012 to January 2013

• Managing the production of marketing materials, including leaflets, posters and flyers. This can involve writing and proofreading copy, and liaising with designers and printers.
• Arranging for the effective distribution of marketing materials.
• Build and update Customers databases
• Organising and attend events and exhibitions
• Developing strategic relations to secure sponsorship to assist with the publicity and funding of marketing projects.
• Contributing to the strategic planning of an annual or long term marketing plan to drive forward agreed company objectives.

Education

Master's degree, Marketing Management
  • at Arab Academy for Science , Technology and Maritime Transport
  • October 2015

• Student in Arab Academy for Science , Technology and Maritime Transport “Graduate school of business” Academic Masters in Business Administration , Major Marketing Management  GPA: 4 (Excellent with Honor)  Current situation: Preparing my Master’s Thesis about The Corporate Social Responsibilities impact on consumers’ supports.

Bachelor's degree, Marketing and International Business
  • at Arab Academy for Science , Technology and Maritime Transport
  • February 2012

• Bachelor Degree from Arab Academy for Science , Technology and Maritime Transport:  College of Management and Technology  Marketing and International Business Major  GPA: 3.41 (Excellent with Honor).

High school or equivalent, Literature Section
  • at National Fahaheel School - Kuwait.
  • June 2007

Specialties & Skills

International Business
Market Analysis
Consumer Behavior
Marketing Research
Marketing Management
FUNDRAISING
Analytical Skills
Creative Thinking
TEAM PLAYER
Leadership

Languages

Arabic
Expert
English
Expert

Memberships

AIESEC
  • Volunteers Management
  • March 2008
Bibliotheca Alexandrina
  • Program Analyst (Model of United Nations 2010)
  • March 2010