Marketing Account Manager
Ipsos - United Arab Emirates
Total des années d'expérience :6 years, 10 Mois
• Manage a multisector portfolio of 6 global clients across FMCG, Beauty, Telecom and Banking - report to the Innovation Head, conduct holistic brand analyses, test innovations and product/concept recommendations and develop insight-led, actionable strategic reports for client implementation
• Spearhead end-to-end project management - including client meetings, proposal development and presentation, questionnaire creation, data collection and analysis and coordination with field teams to deliver seamless actionable insights
• Collaborate with cross-functional teams to craft need-based client proposals for a range of studies - optimize solutions to address specific client requirements, including usage & attitude, segmentation and innovation studies
• Execute up to 6 projects on a monthly basis, each involving up to 300 respondents, ensuring on-time and efficient project execution
• Create actionable insights by interpreting data and leveraging story-building techniques - integrate data sources including primary research, retail scan, household panel, media and social media incorporating statistical techniques and analytical models
• Lead a team of 2 research executives and coordinate up to 6 technical and field team members per project - mentor, train and guide team members and colleagues and support the team to overcome bottlenecks and resolve problems efficiently
• Secured client satisfaction rating of 4.8 out of 5 by delivering exceptional service - enable client success by collaborating effectively with qualitative, consulting and quantitative insights teams to provide best-fit solutions and firm action plans
• Demonstrated adaptability by transitioning from the Market Strategy & Understanding (MSU) division to the Innovation team - successfully and reliably executed new projects without any business downtime
Provided market research expertise to a portfolio of 3 global and regional clients in the Pharmaceutical and FMCG industries - executed studies including brand equity measurement, brand health tracking, media campaign efectiveness and media analytics
•Led and mentored remote team of 2 multicultural research executives in Egypt and Pakistan - trained them in data trend analysis, data comprehension and the creation of insightful narratives
•Enabled the creation of efective brand and go-to-market (GTM) strategies for FMCG, Telecom and Banking clients - integrated large data sets from diverse sources, including client sales data to produce actionable insights and recommendations
•Supported the shaping of client business strategies - presented data-driven analyses to C-suite executives, marketing teams and advertising agencies, ofering insights into brand equity, consumer behaviour and shopper insights
•Conducted up to 4 monthly brand equity and brand health track measurement studies - including regular KPI monitoring and brand power score assessments
•Optimized client media campaigns for various product categories - conducted pre-campaign monitoring to gauge ad reception and post-campaign metrics analysis including online and ofline campaign touchpoints to define client communication strategies for future digital campaigns, influencers and brand assets. Successfully conducted up to 30 annual media analytics studies
•Applied statistical techniques, including regression analysis and utilized analytical models in SPSS, along with data visualization tools like Tableau and Power BI
Successfully managed 5 projects per month for large MNCs across FMCG, Telecom, Technology, Tobacco and Oil & Gas - conducted consumer experience research and in-depth trend analyses to accurately identify on-the-ground issues
•Provided actionable solutions enabling key clients to achieve their sales and service targets - supported clients to attain profitable sales volumes, improve service standards and develop a competitive edge by managing research studies across consumer experiences (mystery shops) and customized quantitative research (segmentation, price optimization and Usage & Attitude)
•Facilitated data-driven decision-making for clients - developed and rolled out a user-friendly reporting dashboard to assess product performance trends
•Managed a team of 2 field managers tasked with deploying mystery shoppers to evaluate clients' in store sales personnel
•Revamped and optimized a previously unprofitable FMCG project - streamlined work processes, improved report delivery and designed dashboards to cater to multiple categories and teams, transforming the project outcomes to deliver client success
•Ensured organizational compliance with ESOMAR (market research authority) guidelines - part of the team tasked with maintaining data integrity and proper record maintenance for 50 clients, resulting in successfully passing quality audits
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