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Shubham kashyap, Digital Marketing Executive

Shubham kashyap

Digital Marketing Executive·TruCal Metrology Services

India

Master's degree, Business And Marketing

Work experience

Total years of experience: 1 years, 5 months

Digital Marketing Executive

January 2025 - Present

TruCal Metrology Services

Ambala, India

January 2025 - Present

• Built companys entire digital presence from scratch — created and launched official Instagram page (32
followers) and LinkedIn page (800+ followers)
• Designed and developed company website using WordPress including theme customization, plugin
integration, and SEO-friendly content architecture
• Executed off-page SEO strategy resulting in 11.9K+ impressions and 371+ clicks via Google Search
Console
• Managed on-page SEO — keyword research using Google Keyword Planner, meta optimization, content
updates, and technical SEO audits
• Designed marketing creatives using Canva — reels, posts, and brochures for Instagram and LinkedIn
• Monitored campaign performance using Google Analytics and Search Console, optimizing strategy based
on data insights
Company industry:
Business Consultancy Services

Digital Marketing Executive

January 2025 - January 2025

2 Fox Technology

Chandigarh, India

January 2025 - January 2025

• Managed off-page SEO for 2 external clients — improved client domain ranking from 70 to 19, delivering a
major boost in domain authority and search visibility
• Handled complete social media management for 1 external client — planned and executed full content
calendar improving audience engagement
• Managed 3 external client accounts simultaneously — 2 for off-page SEO and 1 for social media
management — delivering consistent monthly results
• Conducted keyword research using Google Keyword Planner and Search Console to guide content and
link-building strategy for client websites
Company industry:
IT Services

Education

IK Gujral Punjab Technical University

January 2024

January 2024

Master's degree, Business And Marketing

India

Kurukshetra University

January 2022

January 2022

Bachelor's degree, Administration And Commerce

India

Skills

ANALYTICAL SKILLS
Intermediate
ANALYTICAL SKILLS
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
COORDINATING
Intermediate
COORDINATING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DELEGATED AUTHORITY
Intermediate
DELEGATED AUTHORITY
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
MARKETING OPTIMIZATION
Intermediate
MARKETING OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate
SOCIAL MEDIA MANAGEMENT
Intermediate

Languages

Hindi
Native Speaker
English
Expert