Shubham Mittal

Key Result Areas:
• Strategy Planning: Formulating annual & quarterly enrolment strategies for South Asia
& Middle East regions; identifying market dynamic & strategizing territory expansion.
• Team Management: Training & mentoring new interns and junior team members;
sharing best practices to improve regional engagement and conversion strategies.
• Student Recruitment & Conversion: Directing end-to-end admissions process;
conducting personalized consultations to evaluate students’ eligibilities; fostering strong
relationship with prospective applicants and their families.
• Admissions Process Optimization: Establishing and refining key admissions processes,
managing enrollments for all programs as enrollment advisor.
• Business Development: Maximizing sales opportunities, creating new opportunities and
achieving targets; developing relationships with industry partners and working with them
on business growth opportunities.
• Outreach & Relationship Management: Cultivating relationships with key accounts,
including relocation agents, embassies, chambers of commerce, education agents,
feeder schools and employers to enhance brand visibility and generating inquiries.
• Pipeline Management: Developing & executing data-driven strategies for inquiry
generation, monitoring lead progression & driving pipeline conversion; regularly
maintaining latest records in CRM System using tools like Salesforce & HubSpot.
• Cross-functional Collaboration: Coordinating with departments like Marketing,
Admissions, Student Service & Academics to drive initiatives that impact enrollment,
ensuring alignment with institutional goals.

Key Result Areas:
• Drove business development & market expansion, accelerating customer acquisition.
• Directed team of 15 people based in Azerbaijan, Armenia, Georgia, Oman, Bahrain;
managed 5 distributors for the entire portfolio of LG Home Appliances- Dryer,
Vacuum Cleaners, Built-In Appliances, Dishwashers, Microwaves.
• Strategically led territory planning and pipeline development, leveraging data-driven
market intelligence and targeted prospecting.
I T S K I L L S
Salesforce, HubSpot
Java, C, SQL
Power BI, Jira, Monday.com
MS Office Suite (Excel, PowerPoint)
C E R T I F I C A T I O N S
Pricing Strategy Optimization from
BCG & University of Virginia
Certified Scrum Master (CSM)
Google Project Management
Lean Six Sigma White Belt
Certification
The Fundamentals of Digital
Marketing from Google
Inbound Marketing from HubSpot
Academy
M A N A G E R I A L S K I L L S
Strategist & Visionary
Analytical & Critical Thinking
Customer-centric
Decision-making
E X T R A C U R R I C U L A R
A C T I V I T I E S
President of Juvenile Care (An NGO
working for Children) - VIT University
branch, Vellore, 2013
Served as the Team-Lead of Public
Relations Team of India Emerge
Youth Summit 2013
Served as the Committee
Coordinator for Events and Cultural
Carnival - Riviera 2013
Titled “Best Speaker” by IIM
Bangalore Toastmasters’ Club, 2017
P E R S O N A L D E T A I L S
Date of Birth: 23rd December 1992
Languages Known: English, Hindi & German (Basic)
Address: Dubai Internet City, Dubai, UAE
Nationality: Indian
Visa Status: Valid UAE Employment Visa
Valid 10 years USA B1/B2 visa till 2033
Driving License: International, UAE & Indian
• Managed strategic alliances with key dealers and channel partners, elevating service
delivery standards & enhanced customer lifetime value.
• Identified market opportunities, analyzing market trends, customer insights, and
historical data to forecast sales targets and develop sales plans.
• Fostered strong relationships with customers and key stakeholders, striving to exceed
customer expectations and maintain a high level of customer satisfaction.
Significant Highlights:
• Led LG Home Appliances business ($50 million annually) across the Caucasus region
(Azerbaijan, Georgia, Armenia), Oman & Bahrain, including key categories such as
Dishwashers, Dryers, Vacuum Cleaners, Built-in & Microwave Ovens.
• Redefined market approach by establishing high-impact strategic partnerships with
major distributors and key retail accounts—including Lulu, Carrefour, Kontakt, Baku
Electronics, and Sharaf DG—resulting in 100% sell-in and full market activation of LG
products across the Caucasus and GCC regions.

Significant Highlights:
• Achieved 40% growth in overall business in FY21, 30% in TV, 97% in Home Theatre and
110% in Mobile Audio business respectively.
• Led team of 10 members based in Morocco & 10 distributors based in entire North & West
Africa for entire portfolio of Sony electronics: Headphones, Television & Sound Bars.
• Redesigned and developed new strategic partnerships with key accounts like
Electroplanet, Marjane, Biougnach, Cosmos etc in Morocco, resulting in 100% sell-in and
activation of SONY products in Morocco.
• Handled business ($ 10 million annually) of entire portfolio of SONY products including
TV, Home Theatre System, Mobile Audio, Sound Bars and wireless speakers for 14
countries in West Africa Region.

Significant Highlights:
• Surpassed targets by achieving 101% of AOP in cartons & 92% in tonnage for H1 2020.
• Handled team of 102 people based in Lagos, Nigeria; managed 50 distributors of Indomie
Noodles and Pasta business.
• Redesigned and executed a distributor expansion strategy, adding 20 new distributors
and increased the total network from 93 to 113.
• Led redistribution restructuring for Indomie and Pasta, optimized logistics and drove the
highest recorded daily average Secondary Trade Transactions (STT) of 21, 000 cartons.
• Implemented a new sales call framework, delivering a 126% boost in productivity of
redistribution vans and a 90% increase for field executives.
• Launched a targeted customer acquisition initiative that increased field executive retail
touchpoints by 20% and redistribution van reach by 25%.

Significant Highlights:
• Managed team size of 7 people based in Mumbai and 4 distributors for entire portfolio.
• Drove sales performance for the Nivea portfolio, achieving the highest-ever sales.
• Spearheaded an Additional Visibility initiative within the General Trade channel, resulting
in a 25% sales uplift from key accounts.

Significant Highlights:
• Worked on design and analysis of assigned functional specifications, developing robust
proof of concept (PoC) solutions to validate feasibility & guide full-scale implementation.