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Shubhankar Katiyar, Product Management Consultant

Shubhankar Katiyar

Product Management Consultant·NOVA UKRAINE

United Arab Emirates

Master's degree, Marketing

Work experience

Total years of experience: 8 years, 8 months

Product Management Consultant

October 2024 - Present

NOVA UKRAINE

East New York, United States

October 2024 - Present

• Developed comprehensive strategic growth framework for e-commerce operations by conducting market analysis and
competitive benchmarking, driving $1.2M revenue increase through targeted multi-platform marketing strategies
• Designed a customer engagement model by mapping user journeys, resulting in a 25% increase in customer retention
• Created workflow optimization strategy integrating design, marketing, and other teams, reducing product launch by 30%
• Implemented data-driven pricing and positioning strategy, reallocating $50K in THE MARKETING budget to optimize
customer acquisition channels and reduce acquisition costs by 20%
Company industry:
Management Consulting

Project Portfolio Management Coordinator

May 2023 - April 2024

AgFirst Farm Credit Bank

Columbia City, United States

May 2023 - April 2024

• Developed enterprise-wide strategic risk assessment framework utilizing advanced analytical methodologies, prioritizing
130 projects and achieving 15% total project cost optimization
• Designed organizational transformation strategy, created training modules reducing customer onboarding time by 40%
• Conducted financial performance analysis and developed automated reporting, generating $109K in annual cost savings
• Led strategic integration initiative consolidating 3 legacy customer systems, improving cross-department data
accessibility by 30%, and supporting more informed decision-making
Company industry:
IT Services
Job role:
Finance and Investment

Deputy Manager Product Development

August 2019 - June 2022

Mahindra & Mahindra

Chennai, India

August 2019 - June 2022

Company industry:
Automotive Manufacture
Job role:
Consulting

Marketing Analytics Manager

July 2014 - June 2017

NPTEL

Chennai, India

July 2014 - June 2017

• Boosted organic traffic by 30% by launching targeted content marketing campaigns, reducing cost per acquisition by 22%
• Improved email marketing effectiveness by redesigning automated workflows with personalized content tracks based on
user behavior analysis, resulting in 45% higher open rates and 28% better conversion rates
• Created an organizational efficiency framework through enhancing platform performance and user engagement by 30%.
Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Education

UNIVERSITY OF SOUTH CAROLINA - DARLA MOORE SCHOOL OF BUSINESS

May 2024

May 2024

Master's degree, Marketing

United States

INDIAN INSTITUTE OF TECHNOLOGY MADRAS (IIT -M)

May 2019

May 2019

Master's degree, engineering

India

SARDAR VALLABHBHAI NATIONAL INSTITUTE OF TECHNOLOGY

May 2014

May 2014

Bachelor's degree, engineering

India

Skills

TECHNICAL SUPPORT

Intermediate

AUTOMATION

Intermediate

POWER BI

Expert

CHANGE MANAGEMENT

Expert

CONSULTING

Intermediate

FINANCE

Intermediate

AUTOMOTIVE INDUSTRY

Intermediate

BUSINESS EXPANSION

Intermediate

STRATEGIC PLANNING

Intermediate

CROSS FUNCTIONAL TEAM LEADERSHIP

Intermediate

ANALYTICS

Intermediate

PRODUCT MANAGEMENT

Intermediate

LINKEDIN

Intermediate

MARKETING MANAGEMENT

Intermediate

CREATIVITY

Intermediate

DIGITAL MARKETING

Intermediate

NEW PRODUCT DEVELOPMENT

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

INFORMATION TECHNOLOGY

Intermediate

MARKETING ANALYTICS

Intermediate

SOCIAL MEDIA CAMPAIGNS

Intermediate

CUSTOMER DATA MANAGEMENT

Intermediate

PROJECT MANAGEMENT

Intermediate

CERTIFIED SCRUM MASTER

Intermediate

SOFTWARE DEVELOPMENT

Intermediate

DIGITAL TRANSFORMATION

Intermediate

AGILE PROJECT MANAGEMENT

Intermediate

STAKEHOLDER MANAGEMENT

Intermediate

SALES

Expert

AGILE SOFTWARE DEVELOPMENT

Intermediate

COMMUNICATIONS

Expert

DATA VISUALIZATION

Expert

VISUALIZATION

Expert

LEAN MANUFACTURING

Expert

MANAGEMENT

Expert

CUSTOMER SATISFACTION

Expert

LEADERSHIP

Expert

STUDENT ENGAGEMENT

Expert

LIFECYCLE MANAGEMENT

Intermediate

PROJECT MANAGEMENT OFFICE (PMO)

Intermediate

Languages

English

Expert