Field Marketing Manager for Qatar, Kuwait and Bahrain
Oracle - Other Locations
Total years of experience :11 years, 7 Months
As a Field Marketing Lead for Oracle, I’m responsible for driving Go-To-Market Field Marketing, Communications, and Demand Generation strategies by delivering outcomes through Marketing and Public Relation programs across the Upper Gulf cluster.
Achievements and Highlights:
Building Field Marketing and Communications strategies that achieved approximately 212% growth in the total marketing-driven pipeline within the initial 6 months of joining.
Go to Market Strategies: Successfully delivered 11 high-impact offline and online communications and demand generation campaigns including Oracle-led Research Reports, B2B collaterals, Events and Sponsorships, Webinars, Integrated Email Marketing, and Social Media. Achieved 103% growth in primary generated sales during the initial 6 months.
Amplifying customer advocacy by promoting new customer stories in association with the leading Oracle-partners. Successfully developed 3 high-quality customer videos with the leading brands such as Ashghal, Milaha (Qatar Navigation) and Al Faisal Holding and promoting 7 customer stories in media through digital and print mediums.
Public Relations: Identifying opportunities to promote senior leadership through events, publications, and media announcements. I personally maintain a comprehensive data-base of media professionals and publications in Qatar.
Initiating marketing tie ups with Alliances and
Channel Partners: Planned and executed 4 seminars/conferences in partnership with the leading Oracle-partners such as KPMG, IDC, Mannai InfoTech and Intel, primarily focusing on Oil & Gas, Manufacturing and Banking and Financial Services Industries. The number of attendees experienced a surge by approximately 180% over 9 months, concurrently, positively influencing the business in the Upper Gulf Cluster.
Experiential Marketing: contributing to the business pipeline while creating exceptional customer experiences at every touchpoint. Responsible for leading the F1 - Abu Dhabi Customer RoundTable. Currently, working on the Sail GP and FIFA World Cup 2022 marketing activation programs.
Vendor management and coordinating with external agencies - Event, PR and Media agencies. Negotiated new contracts with vendors, saving approximately 30% of the annual marketing budget.
Go-Lives and Product Launches: Responsible for executing 6 product Go-lives with the leading brands across Qatar, Kuwait and Bahrain.
Administration and Back-end: Ensuring timely execution of purchase orders and investment entries, Statement of Work, and reviewing invoices for the execution of marketing events/campaigns.
As a Marketing and Communications Lead and Associate Consultant - Advisory at KPMG in Qatar, I’m instrumental in intensely revitalizing and improving the brand equity as well as the marketing and communications strategy.
Achievements and Highlights:
Creating and implementing transformational marketing and communications strategies that delivered approximately 150% brand growth within the initial year of joining.
Public Relations - Managing PR and communications activity for the senior leadership at KPMG Qatar. From managing external communications with the media (including arranging press- conferences, developing press briefings, publishing press-releases, answering to media queries) to handling social media accounts of the senior leadership.
Content Marketing: Developing content for marketing collaterals (such as thought leadership articles, research papers, newsletters, internal and external mailers, answering media queries etc.) specific to Banking & Finance, real estate, infrastructure as well as Digital & Innovations sector and overseeing distribution with the media and clients. KPMG maintained maximum media market share of approximately 45% compared to its ‘Big-Four’ competitors in Qatar.
Research Reports: Responsible for leading the development of Banking, Real Estate, Startups, Deals, Facilities Management research reports with focus on Qatar market. My role included from conceptualization to content development, design and promoting through multiple mediums - media release, social media and direct emails.
Initiating marketing tie ups/alliances and collaterals with B2B clients: Planned and executed 13 seminars/conferences focusing on Banking and Financial Services Industry (BFSI), Oil & Gas, Energy and Power, Education, Tourism and Hospitality, Real estate, Infrastructure and Manufacturing sectors.
Global Rebranding Campaign: Roll out global rebranding activity across Qatar and Bahrain. The campaign helped in increasing the brand visibility - and contributed to ~30% year-on-year revenue uplift for the proposition. Euromoney awarded KPMG as leaders in terms of brand awareness in the Real Estate Consulting market in Qatar for 2017-18.
Coordinating with external agencies - Advertising, PR, Media and Event Agencies and liaising with stakeholders, clients and vendors to promote success of activities. My role included from negotiations to raising invoices to timely payments of vendors.
Vendor management and coordinating with external agencies - Advertising, PR, Media and Event agencies. Negotiated new contracts with vendors, saving approximately 20% of the annual marketing budget.
As a Marketing and Communications Executive at JLL India, I was responsible for managing the entire spectrum of marketing and communications activities across India and Sri Lanka.
Achievements and Highlights:
Supported all commercial marketing functions (external and internal) with a budget of $500, 000, including brand management, product launches, advertising, marketing collaterals and events.
Content Marketing: Developing insightful research pieces into thought leadership articles and disseminating to the leading local and international publications and journalists. Was actively responsible for improving media market share of voice from 23% to 40% within a span of 21 months.
Media Management: Executing press conferences, developing press-releases, sharing insights on the industry and regularly answering media queries.
Reputation Management: Constantly overlooking JLL India’s digital platforms and averting any crisis that would hamper firms/stakeholders brand and image in the market.
Online Campaigns: Instrumental in planning and executing two B2C online campaigns. The online campaigns resulted in a 47% increase in the sales and approximately 400% in the number of enquiries.
Rebranding Campaign: Member of the award-winning team. Was responsible in rolling out global rebranding activity across India and Sri Lanka. The campaign developed surged to the first place on the brand awareness index among all the seven International Property Consultancies (IPC) operating in India and Sri Lanka. The success of the campaign was featured in a number of publications across India.
Guerilla Marketing: Introduced ‘Guerilla Marketing’ strategy for the promotion of the global rebranding campaign ‘Achieve Ambitions’. For the first time JLL India incorporated an unconventional way of marketing its brand in India.
Audio Visual Production: Developing short informative promotional videos for social media platforms such as YouTube, LinkedIn, Instagram and Facebook. My role included from ideation and scripting to overlooking the entire post-production process. Was responsible in releasing 50+ videos for JLL India during my tenure.
Started my career as a client servicing and business development executive with a thriving media agency located in the bustling city of Mumbai, India.
Achievements and Highlights:
Responsible in identifying potential customers, creating new business opportunities in line with the strategic direction of the company.
Maintaining strong client relationships and ensuring high level of customer service.
Managing the digital media promotions, product launches and movie promotions.
Generating sponsors for reputed award functions/events such as Film fare, IIFA etc.
Maintaining business contacts in the market and constantly promoting the firm and services through innovative marketing strategies.
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