Merchandise Planner
MUMZWORLD.COM
Total years of experience :13 years, 1 Months
Forecast and plan distribution business annually and over 3 years.
Responsible for seasonal business plan for division through partnership with buying group.
Oversee the development of pre-season chain plans at class level and in season chain plans.
Tracking sales and margin to business plan - understand shortfall and opportunity area.
Build up tools and process of actual OTB vs current spends and stock turn.
Long term and short term forecast at category mix class and brand level.
Building the replenishment plan and daily OOS and Stock on hand view.
Built up tools and templates for successfully time-saving analysis of brands category to have Sales and Margin view to understanding the actual buying view.
Introducing the merchandising process and management reporting structures.
Category Planning -------
• Develop merchandise sales plans for the fashion category based on insight gained from merchandise mix, historical trends and future outlook projected by the buyers and marketing for Inventory, Marketplace and China Module.
• Developing strategy to maximize and maintain the category margin and GMV share for marketplace and inventory business models.
• Working closely with buyers on assortment planning based on stock in hand, sales analysis, forecasts and monthly targets.
• Managing inventory control in terms of actual sales & aging inventory and thus take action to plans of liquidation and markdowns.
• Conduct analysis of category sales and underperformance areas and recommend action to gain capital opportunities.
• Planning Cat, Sub Cat launch or relaunch plan with key stake holders like, BDs, Marketplace Category managers & Marketing teams.
Merchandise Planning-------------
• Plan and execute the merchandising in conjunction with Wadi marketing as well as category business plan.
• Liaise with marketing teams and the pricing team to ensure optimal on-site and channel merchandising on daily basis to maintain the category monthly ASP and margin targets.
• Defining calendar for the inventory and marketplace products visibility by understanding the traffic on the website and thus working with cross-functional teams in diverting the traffic and getting more visibility to fashion category and subcategories.
• Managing partnered brands onsite and channel visibility basis target and business commitments.
• Analysis through analytics to understand customer behavior on site and find weak and improvement points on merchandising properties for all platforms.
• Partner with the regional team for major events, campaigns and special launches to execute and coordinate in terms of project status, resource requirements, issues, and priorities. Identify risks proactively, prioritize them, and create plans to resolve in a timely manner.
• Conceptualizing methods of Visual Merchandise planning with help of Buying plan and Marketing.
• Forecasting Conversion and CTR through Merchandise placement Implementation with coordination of other Stakeholders.
• Promo Planning development throughout the Category, Brand, Planning, Digital, Marketing, and technology.
• Bought 60% of growth in promo conversion through Merchandise placements on pages
• Planning story and Edit visibility according to Season launch AW 16 and SS 17 and EOSS.
• Final Journey of Homepage and Landing page property Visibility basis creative calendar provided by London Team including banner executions, Monitoring using Google Analytics.
• Finalizing Listing pages merchandising Logic basis daily and weekly sales.
• Leading team of Assistant -VMs and creative coordinator.
• Liaising with Brands & Merchant team to give the push to Brands and Styles which cane featured in Story features and Campaigns
• Suggesting digital Marketing for features, campaign and sales promotions based on every Monday report obtained through CTR.
• Complete Ownership of Top header Navigation Bar.
Achievements
• Achieved 50% of growth in page conversion number by bringing automation of frequent VM logic change on Top selling categories.
• Operation automation to save 6 hours of the day in tagging and merchandising property.
• Managing / Planning Merchandising of the fashion category and responsible for the category sales.
• Partner management - Brands, Key Accounts and Suppliers.
• Advising on, drafting and enforcing sales policies and processes.
• Account planning and performance monitoring.
• Coordination with the Studio & Agencies for the better photo shoots & design for various promotions.
• Responsible for timely achievement & implementation of product launches etc.
• Sales forecasting and developing pricing strategies.
• Business planning based on demands, new launches, seasonality etc.
Brand Development & Promotion
• Planning & organizing brand development and promotion activities by developing new strategies for brands.
• Creating & executing various communication tools for Branding & Promotions for various products.
• Identifying target audiences, planning, marketing activities to achieve brand awareness, estimations & executing promotions to ensure product visibility to enhance brand image & driving volumes.
• Trend Analysis & Fashion Forecasting.
Achievements:
• Diwali Bumper Sale, Billion Day, Big Boss promotion, Dil ki Deal - Aamir khan etc.
To co-ordinate with the buyers for purchased product communication.
• Photo shoots production planning and teaching production process alignment surety.
• Creating Guidelines and training photographers and studio managers to follow and adhere to the visual aspects of product display on the website
• Adhering and improvising guidelines to suit different types and styles of merchandise.
• Planning outside location shoots as a bridge between products and shoot, by understanding the product and design.
• Conceptualizing location and critical parts of display for outdoor and indoor shoots.
• Source products based on the theme or the concept of the shoot.
• Purchasing & maintain props for the shoot.
• To manage photographers, content writers and graphic designers to ensure efficient work output.
• To maintain reports to measure the efficiency of each area.
• Merchandise product categories making creative use of what is currently online. Review each category once a week (more regularly on popular pages) with the outcome of refreshing gaps or completely restyling the page where necessary.
Implementing Promotional Activities.
• Thematic Window set ups and Fashion display areas.
• Prepare merchandise presentation plan of Fashion sections.
• Planning for scale of display on the basis of Dockets.
• Monitoring & Updating the Signage & communication to the Store people.
• Maintaining VM inventory.
• Keeping a checklist of merchandise Fixtures, mannequins’ position, and VM fixtures.
• Budgeting VM Expenses.
• Supporting the marketing initiatives in the store
• Vendor Management and billing procedures
Fashion Graduate from - Internationa Institute of fashion design - Chandigarh. Major - Merchandising and Visual Merchandising.
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