Sidhraj Shah, Brand solutions & Sponsorship

Sidhraj Shah

Brand solutions & Sponsorship

Consultant

Location
United Arab Emirates - Dubai
Education
Master's degree, Marketing
Experience
15 years, 10 Months

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Work Experience

Total years of experience :15 years, 10 Months

Brand solutions & Sponsorship at Consultant
  • United Arab Emirates - Dubai
  • My current job since June 2019

Consultant for Brand activation & Sponsorship sales of sport and entertainment media properties.

Co Founder at Penaltee Worldwide
  • United Arab Emirates - Dubai
  • My current job since May 2021

Fancape, a destination for Sport Fans for fun and
casual Sport graphic t-shirts, launched on Oct. 1st 2021.

Business Consultant at Transhuman Collective
  • United Arab Emirates - Dubai
  • My current job since May 2020

TransHuman Collective is an award-winning immersive event design & production company,  we work with Event Agencies as ideas, content & technology partners.

Our metaverse Showreel: https://youtu.be/clSA_RJHR7c

Vice President at Procam International
  • India - Mumbai
  • July 2017 to April 2019

Responsible for Brand sponsor deliverables, engagement opportunities, relationship building and new business development with a Servicing team of 5 members.
o An integrated team effort to sign Tata Motors as ‘Driven by’ Partner for 5 years 2018-2022
o Renegotiated the contract for Volini as Recovery Partner for a 2 year extended contract 2018-2020

Additional responsibilities to lead the Design team of 5 members and Digital team of 2 members and an external agency.
o Integrated media campaigns to drive registrations

National Director at GroupM India - MEC
  • India - Mumbai
  • January 2014 to December 2015

MEC Access
• Business Head for Branded Content, Sponsorships and
Experiential vertical of MEC India (media agency)
• Grew business revenue by 3x over 2 years & increased team
size to a 7- member team across Mumbai Delhi & Bengaluru.
• Added responsibility for Corporate Communications for MEC.
• Freecharge recharging Delhi Dynamos at premier season of
Indian Super League (Football) 2014:
Https://www.youtube.com/watch?V=ulmyhthxqti
• Kolte Patil supporting their City: Puneri Paltan @ Pro Kabbadi League 2015

Strategic Planning And Development Manager at Wizcraft International
  • India - Mumbai
  • May 2011 to January 2014

- Responsible to lead the pitch from briefing, pitch strategy, pitch presentation and financial negotiations before handing over the project to Execution team.
- Awarded new businesses from Vodafone, Sahara, MCHI, etc.
o Siemens Ltd. ‘Advatange Future’ (film, print & exhibition) with RFID Tech innovation at Elecrama 2012
o Qualcomm India On 2011: A signature bi-annual property

Co-Founder at DEGREE CORP
  • August 2005 to December 2009

With a vision to provide media agnostic solutions to brands
across advertising, design, events & outdoor.
• Built a young team of 14 Client servicing members in-house
working with Creative freelancers from the best of Agencies.
• MiD DAY: underwent a size change, hence brand re-launch
campaign - Naya Mumbai - Naya MiDDay. A.O.R. for 2 years.
• McDonalds Chicken McNuggets: Launch promotion via

Education

Master's degree, Marketing
  • at Lala LajpatRai Institute of Managemen
  • January 2001

Master's degree, Marketing
  • at Lala LajpatRai Institute of Managemen
  • January 2001

Bachelor's degree, Marketing
  • at Jai Hind College
  • January 1999

Bachelor's degree, Marketing
  • at Jai Hind College
  • January 1999

High school or equivalent, Marketing
  • at Jai Hind College
  • January 1999

High school or equivalent, Marketing
  • at G. D. Somani Memorial School
  • January 1993

High school or equivalent, Marketing
  • at G. D. Somani Memorial School
  • January 1993

Specialties & Skills

Collaborative Working
Pitching Stories
Client Acquisition
Growing Revenue
Conceptual Sales
Negotiation
New business acquisition
Sponsorship strategy
Growing revenue
Conceptual Sales

Social Profiles

Youtube
Youtube
youtube.com

Languages

English
Expert

Hobbies

  • Badminton
    Masters National level Regular twice a week game sessions