Brand Development Analyst
Emirates Snack Foods LLC.
Total years of experience :14 years, 11 Months
•Implementation of marketing plans, including product positioning, campaign strategies and market strategy insights.
•Discovery of strategic business opportunities through cross function collaboration with sales, Finance etc.
•Ensure the successful and timely implementation of all trade marketing activities (promotions, branding, product launches, sampling, incentive programs etc.) with the help of sales and merchandising team and external agencies and suppliers.
•Coordinate with Principal Company on the implementation of trade plans and keep internal stakeholders aligned in activity calendar to ensure smooth implementation.
•Drafting pre post reports for evaluating the activity and share the learning and improvement area.
•Analyzing and sharing action plans on AC Nielson reports to increase the company sales.
•Coordinate with agencies, suppliers and responsible for branding, advertising, trade shows, company events and promotional collateral.
•Managing Primary Sales worth Rs. 3Billion to distributors.
•Ensuring that distributors working standard are as per norms defined laid down by the company.
•Conducting regular distributors audit and verifying compliance as against CCBPL standards on critical areas i.e. Ideal Work Place, Business Competencies, Operational Excellence, Business Planning and HSE etc.
•Planning, suggesting and executing reformation opportunities with sales team like Merger, Satellite Model, relocation, re-routing, Termination, Split and Hybrid.
•Maintaining an agreed SKU wise finished Goods Inventory level at the distributor warehouse by analyzing the end stock.
•Helping distributors in recruiting his sales team, upgrading his business knowledge by arranging training's sessions.
•Preparation of distributors “Annual Business Plan” in consultation with Distributors and sales team.
•Supporting & suggesting distributor in devising and selecting RTM model for his distribution.
•Transforming shopper Insights thru tools and knowledge into effective on-store, in-store merchandizing and Brand communications plans.
•Developing trade/channel strategies in order to deliver against territory revenue and volume with strong controls on Direct Marketing Budget - include Activation, Display Drive, POSM Drives, BTL Promotion, Events, VPO and Blitz etc.
•Execution of loyalty program/NPDs and trade plans across targeted channels (sales training, listing, pipeline filling, special displays, utilization of P.O.S materials)
•Analyzing retail audit data (Nielson) to understand opportunities and translating them into action plans for achieving market leadership.
•Develop and Roll out consumer/shopper promotions exclusively for CSDs & Juices.
•Executed cross category consumer promotions with Shan food Recipe, Knorr Spaghetti, Guard Rice, Cadbury.
•Coordination between all six departments on behalf of senior management.
•Assist senior management in decision making with various sales analysis and insight reports.
•Coordinate with sales team of all tiers and give analytical sales data for day to day business planning.
•Participated in execution of sales strategies
•Prepared clear sales analysis, as well as sales reports dash board, that would help the sales team to achieve their targets & objectives.
•Removing any administrative obstacles in the sales office that are holding back operational efficiency.