Silvi Helou

• Directed the editorial team, implemented content strategies, and monitored competitors for popular topics.
• Provided SEO guidance and monitored articles for quality, spam, and plagiarism.
• Coordinated live event coverage, including editing and immediate online release of video footage.
• Transitioned content from agency to in-house, supervising editors and ensuring keyword trends were incorporated.
• Created and managed advertising campaigns on platforms such as Google Ads, Facebook Ads, and more.
• Conduct market research to identify trends, competition, and potential opportunities.
• Gathered and analyzed data to provide actionable insights and recommendations.
• Oversaw and executed digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.

Managed the launching of a gas cylinder distribution company, including creating the company logo and developing marketing and promotional campaigns.
Transformed the company into a social brand with innovative content strategies, including seasonal promotions and loyalty programs.
Achieved a 10% market share in the highly competitive market within two years, maintaining it despite economic challenges.
Collaborated with clients to understand their business objectives, target audience, and marketing goals, while conducting comprehensive marketing assessments and created detailed marketing plans and budgets for client approval.
Assisted clients in developing and maintaining a consistent and compelling brand identity.
Collaborated with content creators to develop high-quality marketing materials, including blog posts, videos, infographics, and more.

Organized and supported the progress of the projects with employees while constantly monitoring and delivering value.
Understood the company’s current process and requirements and integrating sets of data into frameworks used to develop practical solutions as well as technical assistance.
Orchestrated website redesign and migration from Drupal to Wordpress, including agency briefings and meetings.
Managed agency for redesign and social platform management, analyzing monthly reports for performance metrics. Collaborated with Dubai sales team to develop client pitches and ensure successful campaign delivery.
Oversaw 10 freelance writers, established content calendar, and implemented SEO strategies resulting in increased website authority.
Utilized social media strategically to enhance campaign delivery, including content repurposing and curation.

Led website creation process, from design to content, and collaborated in editor selection.
Worked closely with sales team, digital agency, and editors to ensure successful client campaigns and website promotion.
Coordinated with Dubai office to optimize traffic quality and implement special client operations.
Ensured proper campaign delivery and analyzed performance using Google Analytics reports.
Supervised social media team in creating engaging content, monitoring post engagements, and managing a $300, 000 yearly budget for marketing practices.

Managed key media accounts including CNN TV, websites, cinemas, and magazines both locally and internationally.
Led an extensive client portfolio spanning various industries, from government to beauty clients, overseeing unique special operations, premieres, launches, advertorials, and special executions. Transformed CNN from zero to multimillion ads revenue in the MENA region through creative approaches, sponsorships, and advertorials.
Trained sales teams across all offices on CNN, cinemas, and Cartoon Network.
Collaborated with management to provide monthly sales reports based on quarterly forecasts.

Implemented data-driven pitches and conducted industry and media research, working closely with CNN research team and Ipsos. Played a key role in the successful transition of cinema from zero ad revenue to a multimillion platform using data and creative solutions. Managed a multimillion-dollar client portfolio, collaborating with editorial, production, and sales teams on creative concepts. Developed media briefs for special editorial and production executions, handled campaign planning, booking, monitoring, and billing processes.