سيلفيا رودريغيز

October 2023 - July 2024: Overseeing Women’s Designer & Evening RTW, Footwear, and Kidswear.
July 2024: Currently overseeing Footwear & Menswear.

• March 2025: Launched the first Homeware pop-up at HN, securing a partnership with The Conrad Shop. Generated 10, 000KD in net revenue from concession brands I sourced specifically for the activation.

• April 2025: Curated a bridal footwear pop-up that drove weekly sales increases of up to +155% across selected brands.

• May 2025: Currently leading a 1 product pop-up generating 20, 000KD (€57K | $65K) within the first two days.

• Market 2025: Played a key role in the post-refurbishment relaunch of the department floor. Despite a 30% budget cut, strategically expanded category presence by introducing new luxury brands and negotiating 50% commission-based concession agreements—achieving full floor capacity and strong profitability while navigating tight OTB limitations.

·Responsible for building insightful analysis by creating and manipulating reports in order to evaluate trade performance and share the data to senior managers and sales teams to help guide their strategies.

· Updating weekly reporting: seasonal performance, forecast, sell-thru reports, delivery reports and re-order trackers.

· Ad hoc analysis as needed by the finance team such as business updates, budget presentations and end of market reporting.

· Managed the seasonal pre-plan by learning the trends and data and creating historical analysis to develop the seasonal planning forecast and identify growth opportunities to improve RL’s range for departments of responsibility.

· Supporting in bi-annual reporting construction of regional incentives/KPIs.

· Assisted the Junior Merchandiser in developing the seasonal strategy for the department, identifying key opportunities and tactical plans to deliver on the growing targets.

· Controlled inventory levels, allocations and replenishment to branches as required.

· Worked on intake processes, ensuring timely deliveries and that stock levels were optimised.

· Managed the launch of new products and product visibility.

· Used analysis of weekly departmental performance to take actions and maximise profits. Monitoring sell-thrus and and executing trading actions in order to improve sales performance and reduce risk to the business.

· Completed seasonal markdowns for the department to ensure we were maximising our margins whilst considering the competitive market.

· Worked together with the Buying team to establish a range suited to the customer profile of each region and make recommendations to maximise sales and profit potential.

· Worked alongside suppliers and the wider senior team to ensure alignment and identify trading lessons learnt in order to set product and brand strategies as well as plan and support internal activities to improve customers journey and sales ensuring accuracy throughout the process.

· Assisted with the market appointments in London and selection process independently of the Buyers.

· Worked together with the Buying team to establish a range suited to the customer profile of each region and make recommendations to maximise sales and profit potential.

· Owned the end-to-end relationship with brands as well as defying key priorities and goals according to the brands and departments needs by improving and supporting the operations system.

· Managed key data and information by running and delivering weekly and monthly analysis concerning the department in weekly trade meetings.

· Buyer Built market trade packs by analysing sales performance by brand across all categories to identify and analyse areas of opportunity, in order to inform and develop the buying plan and deliver agreed targets by brand.

· Monitored competitors pricing and offering and recommended appropriate actions.

· Liaised with customer service teams and followed up with customers’ after care and repair enquires.

· Supported marketing teams, including e-shots website changes, key promotions and new ideas in order to efficiently generate traffic and ultimately increase visibility of the brands and sales.

Worked part-time as a senior sales associate for All Saints, Moncler and Christian Louboutin at Harrods.

· Monitored free-stock levels and raised new orders as well as being the responsible for allocations, RTW, RTV, IWT, IBTs, PARs.

· Changing delivery dates, cost prices and RRPs if needed, style numbers and barcodes.

· Liaised with the finance team by solving accounting queries and raising debit notes if needed.

· Managed all data and trackers and scheduled and assisted meetings with current suppliers/brands and potential new brands.