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تم إلغاء حظر المستخدم بنجاح
سيلفيا رودريغيز, Buyer

سيلفيا رودريغيز

Buyer·M. H. Alshaya Company

الكويت

بكالوريوس, Business

الخبرة العملية

مجموع سنوات الخبرة: 11 سنوات, 7 أشهر

Buyer

أكتوبر 2023 - حتى الآن

M. H. Alshaya Company

الكويت، الكويت

أكتوبر 2023 - حتى الآن

October 2023 - July 2024: Overseeing Women’s Designer & Evening RTW, Footwear, and Kidswear.
July 2024: Currently overseeing Footwear & Menswear.

• March 2025: Launched the first Homeware pop-up at HN, securing a partnership with The Conrad Shop. Generated 10, 000KD in net revenue from concession brands I sourced specifically for the activation.

• April 2025: Curated a bridal footwear pop-up that drove weekly sales increases of up to +155% across selected brands.

• May 2025: Currently leading a 1 product pop-up generating 20, 000KD (€57K | $65K) within the first two days.

• Market 2025: Played a key role in the post-refurbishment relaunch of the department floor. Despite a 30% budget cut, strategically expanded category presence by introducing new luxury brands and negotiating 50% commission-based concession agreements—achieving full floor capacity and strong profitability while navigating tight OTB limitations.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المشتريات

Sales Analyst

مايو 2022 - سبتمبر 2023

Ralph Lauren

لندن، المملكة المتحدة

مايو 2022 - سبتمبر 2023

·Responsible for building insightful analysis by creating and manipulating reports in order to evaluate trade performance and share the data to senior managers and sales teams to help guide their strategies.

· Updating weekly reporting: seasonal performance, forecast, sell-thru reports, delivery reports and re-order trackers.

· Ad hoc analysis as needed by the finance team such as business updates, budget presentations and end of market reporting.

· Managed the seasonal pre-plan by learning the trends and data and creating historical analysis to develop the seasonal planning forecast and identify growth opportunities to improve RL’s range for departments of responsibility.

· Supporting in bi-annual reporting construction of regional incentives/KPIs.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
التمويل والإستثمار

Assistant Merchandiser

يوليو 2021 - مايو 2022

Harvey Nichols

لندن، المملكة المتحدة

يوليو 2021 - مايو 2022

· Assisted the Junior Merchandiser in developing the seasonal strategy for the department, identifying key opportunities and tactical plans to deliver on the growing targets.

· Controlled inventory levels, allocations and replenishment to branches as required.

· Worked on intake processes, ensuring timely deliveries and that stock levels were optimised.

· Managed the launch of new products and product visibility.

· Used analysis of weekly departmental performance to take actions and maximise profits. Monitoring sell-thrus and and executing trading actions in order to improve sales performance and reduce risk to the business.

· Completed seasonal markdowns for the department to ensure we were maximising our margins whilst considering the competitive market.

· Worked together with the Buying team to establish a range suited to the customer profile of each region and make recommendations to maximise sales and profit potential.

· Worked alongside suppliers and the wider senior team to ensure alignment and identify trading lessons learnt in order to set product and brand strategies as well as plan and support internal activities to improve customers journey and sales ensuring accuracy throughout the process.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المشتريات

Buyers Assistant

أكتوبر 2018 - يونيو 2021

Harvey Nichols

لندن، المملكة المتحدة

أكتوبر 2018 - يونيو 2021

· Assisted with the market appointments in London and selection process independently of the Buyers.

· Worked together with the Buying team to establish a range suited to the customer profile of each region and make recommendations to maximise sales and profit potential.

· Owned the end-to-end relationship with brands as well as defying key priorities and goals according to the brands and departments needs by improving and supporting the operations system.

· Managed key data and information by running and delivering weekly and monthly analysis concerning the department in weekly trade meetings.

· Buyer Built market trade packs by analysing sales performance by brand across all categories to identify and analyse areas of opportunity, in order to inform and develop the buying plan and deliver agreed targets by brand.

· Monitored competitors pricing and offering and recommended appropriate actions.

· Liaised with customer service teams and followed up with customers’ after care and repair enquires.

· Supported marketing teams, including e-shots website changes, key promotions and new ideas in order to efficiently generate traffic and ultimately increase visibility of the brands and sales.

مجال الشركة:
المشتريات
الدور الوظيفي:
المشتريات

Senior Sales Associate

نوفمبر 2014 - ديسمبر 2018

Harrods

لندن، المملكة المتحدة

نوفمبر 2014 - ديسمبر 2018

Worked part-time as a senior sales associate for All Saints, Moncler and Christian Louboutin at Harrods.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

Internship Buying & Merchandising

يوليو 2018 - سبتمبر 2018

Harvey Nichols

لندن، المملكة المتحدة

يوليو 2018 - سبتمبر 2018

· Monitored free-stock levels and raised new orders as well as being the responsible for allocations, RTW, RTV, IWT, IBTs, PARs.

· Changing delivery dates, cost prices and RRPs if needed, style numbers and barcodes.

· Liaised with the finance team by solving accounting queries and raising debit notes if needed.

· Managed all data and trackers and scheduled and assisted meetings with current suppliers/brands and potential new brands.

مجال الشركة:
المشتريات
الدور الوظيفي:
المشتريات

التعليم

Istituto Marangoni

يوليو 2018

يوليو 2018

بكالوريوس، Business

المملكة المتحدة

المعدل التراكمي (التقدير): ممتاز

المعدل التراكمي (التقدير): ممتاز

Class Representative (2014-2015) - Istituto Marangoni is an accredited Member of Manchester Metropolitan University and Regent’s University London. - Strategic and market oriented bachelors degree with a focus in strategy, budgeting, finance, product development, marketing, communication, branding, retail operations management and global distribution channels.

SOAS Univeristy of London

أكتوبر 2013

أكتوبر 2013

دبلوم، Arabic and Middle Eastern Studies

المملكة المتحدة

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

Intensive language programme (Modern Standard Arabic) with an emphasis on the modern period through the modules in history, geography, politics, economics and anthropology. Some exposure is provided, to the pre-modern culture and society of the area through modules in religious studies, Islamic art, history and archeology.

Skills

Buying and Selling
Expert
Buying and Selling
Expert
Negotiation
Expert
Negotiation
Expert
Market Research
Expert
Market Research
Expert
Commercial Skills
Expert
Commercial Skills
Expert
Analytics
Expert
Analytics
Expert
Retail Math
Expert
Retail Math
Expert
Commercial Awareness
Expert
Commercial Awareness
Expert
Market Research
Expert
Market Research
Expert
Microsoft Office (Excel, PowerPoint, Word)
Expert
Microsoft Office (Excel, PowerPoint, Word)
Expert
Analytical Skills
Expert
Analytical Skills
Expert
Negotiation & Collaboration
Expert
Negotiation & Collaboration
Expert
Adaptability & Flexibility
Expert
Adaptability & Flexibility
Expert

اللغات

العربية

متوسط

الانجليزية

متمرّس

الاسبانية

اللغة الأم

الفرنسية

متمرّس

البرتغالية

متمرّس

العضويات

Fundación Vicente Ferrer

Sponsor

September 2008

Libyan Red Crescent

Sponsor

July 2019

الهوايات والاهتمامات

Volunteering
Horseback Riding