CRM Key Account Manager
The Entertainer
Total years of experience :6 years, 11 Months
• Delivering all CRM activity for our Key B2B Accounts - including e-mail, in-app messaging, push notifications, SMS and other activity streams as required
• Ensuring that all activity delivered is consistent and following the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation
• Fully testing and proofing all campaign and ensuring that quality standards are met, and links etc. are working correctly
• Ensuring HTML email messaging is 100% accessible to everyone on both web and mobile.
• Managing schedule of deployment to optimize user response and actively managing email lists
• Understand client KPIs and ENTERTAINER business contractual obligations
• Generating and interpreting data of CRM campaigns
• Developing a close working relationship with the B2B Client Services team, offering advice and solutions on what can be operationally possible to best serve client needs
• Preparing, managing and executing all CRM campaigns for Blue rewards and Darna rewards
• Scheduling push notifications and analyzing engagement reports.
• Carrying out research on topics assigned to them
• Fact-checking any data collected during the research process.
• Creating entertainment content in form of articles, blogs or papers based on the data collected from their research.
• Developing well-researched pitches and submit to an Editor for review.
• Reading style guides or project briefs and use them to develop content for assignments.
• Converting the information, they’ve acquired into readable, easy-to-understand content tailored to their specific audience.
• Submitting work to editors for input and approval.
• Conducting simple keyword research and using SEO guidelines to increase web traffic.
Raising estimates for clients as per client servicing requirements.
Posting and processing journal entries to ensure all business transactions are recorded.
Updating accounts receivable and issuing invoices.
Updating accounts payable and performing reconciliations.
Assisting senior accountants in the preparation of monthly/yearly closings.
Archiving and organizing accounting documentation, records, and information
Processing payroll, which includes ensuring vacation and sick leave are tracked in the system.
Circulating JS hard copy to the creative team.
Supervising reports on the monthly client billing process.
Preparing customer statements, bills and invoices, and reconciles expenses to the ledger.
Preparing and approving POs.
Marketing degrees teach students to promote and sell products or services to target customers. Top marketeers learn how to conduct thorough market research and identify new trends or ideas that grow sales or enhance product distribution. Marketing students at business schools learn to communicate clearly and directly, in classes like Product Planning, Sales & Brand Management, Advertising, or Consumer Behaviour.