Marketing Manager
Al Sagr Cooperative Insurance Company
Total des années d'expérience :20 years, 4 Mois
employed in Dammam, Saudi Arabia by Al Sagr Cooperative Insurance Company, a Dubai established company KSA division in Head Office. Position: Marketing Manager. Working on Marketing Plans, strategies and Manuals. Market Research for Product Development launching, development and creation in the market as well as establishing a Customer Service Department with a Call Centre Unit. Participating in various Software projects with assistance in Human Resource and IT Departments for quality work and control. Signing agreements with various creative, media and service provider companies in the market as well as B-to-B customers and clients. Head of the Product Committee, Risk Management and Research committee. Maintaining valuable relationships with Brokers, Agents & Clients as well as government officials.
employed in Jeddah, Saudi Arabia by Starcom MediaVest Group, a division of Leo Burnett Advertising company. Position: Media Supervisor. In charge of handling the day-to-day operations for the Major Market clients in Saudi Arabia such as Al Marai (FMCG), Goody(FMCG), IMC (Hospital), Qotoof (TV), Al Baik (Fast Foods), and Cartier (Accessories). Working on Daily, Weekly, Bi-Weekly, Monthly, Quarterly, Semi-annual and annual reports for competitive reviews and market analysis. Media Planning and Buying forecasting as well as negotiations. Handling various pitches and presentations through media research companies such as AC Neilson, Synovate and IPSOS Stat.
Employed by Saudi based, CARAT Middle East, regional headquarters in Jeddah. Position: promoted to Head of International Planning Department in October 2006. Trained and experienced in PowerPoint resentations for major international projects mainly for European clients such as (Tresemme, Credit Suisse, Fishermen Friends & ARLA Foods). I was a member of the media pitch team and recently pitched for the second largest Saudi telecommunication company. Handling client accounts’ creating media plan schedules on a seasonal basis depending on the sale and market shares for each client. I moderated internal meetings and conducted extensive online research for better competitor analysis. Developed new scientific approaches for a swift media plan preparations and execution
Employed by Strategix, a marketing research company based in Lebanon-Beirut, conducting field research and data entry through the use of a statistical software program called S.P.S.S. I was a member of a focus group studying clients’ needs and facilitating debates with consumers mainly for P&G products. I was recently promoted to a supervisory position to lead with a marketing research group