Simon Ireson

- Successfully directed and strengthened the company's strategies to meet the changing market demands and attain sustainable growth.
- Expanded the company's distribution channels, leading to an increase in market reach.
- Generated and implemented training materials, procedures and quality audit standards to ensure compliance and productivity in all processes.
- Strengthened company's business by implementing innovative sales and marketing strategies, building a strong corporate image.

ACHIEVEMENTS:
• Led the strategy development by analyzing growth opportunities in developed and developing markets, including ICE and EV segments.
• Increased revenue by 25% in the first year and expanded the company's customer/network base by 20% through implementing new sales strategies
• Conducted competitive landscape analysis, defined key partners and regulatory policies, and identified target customer segments
• 20% increase in market share by aligning sales and marketing initiatives
• Successfully led a team of 10 sales professionals to achieve their sales goals, strengthened sales by 130% in 24 months.

AREA SALES MANAGER & PMO
CADILLAC MIDDLE EAST, Dubai, UAE 2016 - 2018

• Developed annual business plan, covering demand planning, channel mix, volume and revenue target objectives.
• Accelerated B2B and B2C business expansion through adept management of key partnerships, driving growth and market reach.
• Boosted sales and profitability by efficiently managing dealer partnerships, optimizing performance and revenue generation.
• Successfully increased the dealer network size by 50% within two years, enabling the company to achieve its growth targets.
ACCOMPLISHMENTS AND ACHIEVEMENTS
• Led the company to achieve a 20% increase in sales and 15% profitability by cultivating strong partnerships with dealers, fostering collaborative relationships that optimized performance and revenue generation.
• Expanded the company's distribution channels, leading to a 30% increase in market reach.
• Effectively launched 2 new product line, resulting in a 25% growth in sales.
• Deployed a proactive lead generation strategy that resulted in a 25% increase in sales opportunities across all segments.
• Spearheaded Transactional Price tracking initiatives, providing critical insights into market trends and pricing strategies.

- Formulated and executed comprehensive Dealer Network Development strategies, including concept development, location research, qualifications, and any necessary architectural, human and financial approvals.
- Managed +200 sites across the region monitoring retail store and financial performance.
- Oversaw all aspects of the project from obtaining approval, executing legal documents to scaling up and integrating with the wider Automotive Business.

ACHIEVEMENTS:
• Delivered robust analyses to identify & develop new strategy for nationwide dealer network, driving 30% increase in target performance metrics
• Negotiated legal agreements with manufacturers and worked with internal teams on different workstreams affecting all aspects of business.
• Successfully launched and marketed several new dealerships, increasing brand awareness and market share by 5%.
• Structured new markets and franchise partners in India, Yemen, Afghanistan, Iraq and Africa.