Senior Sales Manager
Al Reyami Group
Total years of experience :18 years, 10 Months
Offfice Furniture Division
Key Result Areas:
Representing the organization by Heading entire sales operations & sales support services of Furniture products dealt by
Al Reyami Office Furniture Division.
Working for Corporate, Institutional, Govt clients & Architects / Interior Designer, Consultant’s community
Leading a sales team of Assistant Sales Manager, Key Account Manager, BDE, Sales Support Staff, Designer, while
providing solutions to the furniture needs of clients - Projects & Showroom Retail sales
Formulating Go-To-Market Strategies for maximizing business & revenue generation, realizing organizational goals,
executing plans to reach out unexplored market segments & customer groups for business expansion
Implementing business plan for target & goal setting, merchandising planning, marketing, KPI’s, new business
development
Leading sales operations including projection of annual sales, tracking of sales performance, sales reports, receivables
and coordination with other departments of the company to ensure business orders are executed on time &profitably
Analyzing marketing trends, tracking competitors' activities & providing valuable inputs to team for fine-tuning Strategy
Spearheading end-to-end customer life cycle management from identification of prospective clients, providing on time
customer service / response on time to clients so as to maintain customer satisfaction and generate repeat business
Actively participating in recruiting & training Sales Team, planning the calendar for sales / performance reviews
Planning & Conducting informal meetings and entertainment activities with Clients, Contractors, PMC, ..
Highlights:
Attained 100% of the planned sales in year‘
Industries Division (Furniture & Luggage)
Highlights:
Led a factory team of about 160 members for end-to-end business management activities including Sales & Marketing,
Admin & Operations, Procurement, Logistics, Customer Relations, Retail/Distribution sales.
Managed annual business worth INR 112.00 Crore (N3.20 Bill) while working as P&L Owner of the division
Increased the furniture business from INR 24.00 Crore to INR 49.00 Crore in two years with 100% growth with team
Expanded geographical coverage in distributor segment via selection/appointment of new Distbr & 2nd tier retailers
Steered efforts in cost reduction & expense control by 10% PA in factory operations
Augmented production quantity by 125% with support of team within a span of two years
Spearheaded entire Dealer showrooms, Corporate, Institutional, Retail & Project-sales activities of assigned territories
which included Chandigarh, Punjab (MHL), Haryana (PKL) and Jammu & Kashmir
Acknowledged for setting every new standard at workplace and augmenting the valuable business amongst the
colleagues & subordinate teams
Successfully managed key accounts like CM’s Office, PWD B&R, HSRDC, DTE, Haryana Tourism, AG Office, Secretariat,
Vidhan Sabha & so on
Bagged prestigious contract from:
o PWD (B&R) for renovation of Legislative assembly & Secretariat (INR 2.75 Crores)
o HSRDC with approval of CM’s Office for furnishing of the only Women University of Haryana (INR 6.0 Crores)
o Tender contract for supply of furniture to multi locations from DTE- AH & EDU with approval from Senate up to (INR
4.0 Crores & INR 2.25 Crores)
Conferred with:
o Best Dy. Sales Manager (Projects)- All India for winning & closing multiple projects in the year 2008-09
o Best Sr. Sales Executive for penetrating into new geographical territories & winning business during 2007-08
Secured highest rating for Surpassed expectations in sales for 2 consecutive years
Bagged a foreign trip for the Best Customer Relation Management (North
&M
(Sales & Marketing, Furnishing Showroom Operations, Administration
Showroom Sales / After sales service, Customer data management, Prospects followup, Site visits)
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