Sendebad Al-Mahaire

---- Core Competencies ----

Entrepreneurial Vision
Strategic Business Development
Business Feasibility Analysis
Executive Management
New Venture Development & Launch
Operations Management
KPI Measurement Process
Setting New Companies
Sales & Marketing Management
Key Accounts Management
Competitor Analysis
Digital Marketing/ Media
P&L Management/Strategic Alliance
Brand Management
Advertising/ERP/ISO
E-commerce

• Providing the organization with professional expertise in diverse knowledge of constituent perspectives - Marketing, Business Development, Human Resources, Performance Management and IT/ CRM/ KPI Implementation.

• Overall responsible for providing operational oversight of the company's business development operations in order to provide streamlined operations, reduced operating costs, and greater profitability.
• High-level responsibilities include conducting the complete business review and preparing a detailed strategic plan setting out options and future growth potential for the business.
• Geared the activities for developing & maintaining organizational culture, values and reputation. Ensure customers, suppliers and global business partners are consistently satisfied.

• Devised effective strategies and practical/cost-effective implementation plans to address identified issues and help deliver added business value.
• Key player in the analysis, development and implementation of strategic business plans & policies, ensuring organizational growth, targeting maximum profitability & cost effectiveness.
• Proficiently improved the operational systems, processes and policies in support of the organization's mission, specifically supported better management reporting, information flow and management, business process and organizational planning.
• Conducted ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer services.

Al Kass Sports Channels is an Arabic satellite station located in Qatar. While its primary focus is to promote
sporting activities within Qatar and the wider Gulf region, Al Kass Sports Channels broadcasts a range of
International, Regional and Local sports news and events. Established in 2006 as Qatar’s second dedicated
sports broadcaster, it has witnessed tremendous growth and is now one of the most popular sports channels in
the region.

The company, established in 1999 in Dubai as PC Centre, provides specialized IT product solutions and services including LAN, WAN, Wireless Based Networks, Unified Communication System, Video Conferencing, and Infrastructure Cabling/Low Voltage Solution. Major clients range from Petrofac, Etisalat, Dubai Duty Free among others. Currently heading the organization providing strategic conceptualization.

Responsibilities:
• Envisaging and implementing an integrated strategic plan according to regional strategy and local insights, performing market research, analyzing and benchmarking against competitor strategy.
• Creating a detailed roadmap for the organization inclusive of market overview, legal/technical aspects and a full financial strategy ensuring market competitiveness. Conceptualized the current branding strategy including revamping the brand from PC Centre to Byteware.
• Managing employees across various departments including training and developing sales/marketing personnel along with implementing motivational techniques to ensure optimal levels of productivity.
• Spearheading the formation of the company’s vision, mission and values developing policies, systems, and processes ensuring that all plans run according to set budgets and targets. Established a complete ERP system across the entire organization.
• Forging major partner and regulatory body relationships along with securing approvals and accreditations. Executing critical decisions regarding procurement strategies in addition to leading negotiations with IT vendors. Ensuring the highest level of client satisfaction and customized integrated IT solutions.
• Devising a quality management system, establishing a training and awareness plan for all employees, arranging auditing assessment and conducting gap analysis to administer ISO certification.

The company, a subsidiary of Dubai Holding, has been instrumental in developing industry dedicated clusters providing industry specific infrastructure and services in the areas of IT, media, education, life sciences and renewable energy. These include Dubai Internet City, Dubai Media City, Dubai Knowledge Village, Dubai International Academic City, eHosting DataFort, International Media Production Zone, Dubai Outsource Zone, Dubai Studio City, DuBiotech and Enpark.

Designations Held:
- Member, Board of Directors.
- From Oct 2008 - May 2009 as Executive Director.
- From Apr 2008 - Oct 2008 as Director Special Projects.
- From Mth Yr - Mar 2008 as Director of Business Development.
- From Apr 2005 - Mth Yr as Business Development Manager.

Appointed as a key director in TECOM to conceptualize and develop multi-million dollar end-to end media solutions (infrastructure, marketing and inception) catering to a diverse range of media companies from across the globe

Responsibilities as Executive Director/Director Special Projects:

- Spearheaded overall planning and operations of the Retail Service Management of the DLG project; including coordinating programmatic initiatives, implementing CRM across the project, and prioritizing activities for successful execution.

- Instrumental in conceptualizing and developing the master plan and process of a special project by TECOM Investments initiative.

- Developed strategic activities for entire organization and its businesses, including planning and process implementation, maintaining effective partnerships with key client organizations in order to foster inter-operability and cohesion within the Business cluster.

- Handled all business operations including executing project phases and budgets according to set mandates consistent with Company policy. Oversaw all activities related to staffing, developing, budgeting along with assuming a proactive role in recommending operational improvements.

Director Special Projects
Instrumental in conceptualizing and developing the master plan and process of a special project by TECOM Investment initiative

- Researched investment opportunities and conceptualized business development ventures to draw out complete business roll out plans in view of technical constraints /requirements, requisite logistical support and resultant financial viability in terms of overheads and principal lock in period. Simultaneously furthered long-term organizational objectives and commitments.

- Devised and implemented all aspects of financial analysis and reporting including but not limited to budgeting, financial reporting, forecasting and establishing credit lines with banks and customers.

- Conceptualized mission statements, objectives, defining target markets, product segmentation, channels of distribution, promotional tools, contingency plans, and long terms sales and profit goals.

- Created stage-wise profit projection reports in consonance with preceding factors. Identified, deputed, and delegated responsibilities to a team of core competence managers.

- Ensured compliance with corporate requirements and leading commercial negotiations, which deliver both short and long term business benefits while liaising with various government authorities.
- Provided strategic direction, formulated and implemented road maps for the future and continuously endeavored to improve sales and designated business targets for areas under purview.

- Lead quality initiatives, formulation of quality manuals, operating procedures, QWIs and coordinated all ISO certification efforts

- Successfully designed and developed plans and negotiated highly favorable leasing contracts for 89 plots totaling 6 million sq.ft of industrial and 8 plots land approx 800.000 sq.ft build-up area for printing and graphic arts companies.

- Created publishing infrastructure and established a successful revenue channel by developing and letting out 3 plots land approx 240.000 sq.ft for a publishing company.

- Developed 106 units of showroom and warehouse with two small buildings for office and retail on 2.2m sq.ft of land.

- Revamped existing internal structures and overall business environ, encompassing sales and marketing.

- Spearheaded the formulation of a marketing plan targeting local markets.

- Incepted advertising and promotional campaigns with emphasis on collateral print materials, off-line, online and Audio Visual Media Campaigns.

- Designed incentive program for sales, marketing and service employees.

The company, headquartered in Germany, is the world’s leading solution provider for commercial and industrial customers in the print media industry with over 250 offices across the globe servicing more than 200, 000 customers worldwide. Heidelberg Middle East is a joint venture between Heidelberger Druckmaschinen AG and E.A. Juffali and Bros Saudi Arabia.

Achievements:
- Successfully launched new products and dramatically increased sales by 150%, 155 % and 172.5 % over 3 consecutive years.

- Deployed off-line marketing tools such as MARCOM and MARPLAN for increasing penetration, achieved 200% growth and highest score ever on balance scorecard.

- Managed sales and marketing communication functions encompassing press releases, publications, advertising, speaking engagements and international trade shows such as IPEX and DRUPA.

Responsibilities:
- Conceived and implemented sales and marketing strategies, tracked annual budgets in addition to coordinating recruitment and mentoring high performance teams.

- Visualized integrated brand strategy, developed and managed area specific projects from concept to delivery in line with designated parameters.
- Adhered to project time-lines and budgets, ascertained methods and provided critical suggestions on strategies to enrich brand depth and business impact.

- Responsible for developing area volume, market share and achieving goals envisaged by business plan in tandem with regional marketing strategy and local insights.

- Led the conceptualization, inception of projects through precise media management techniques and multi-layered sales infrastructure.
- Spearheading market researches in diverse geographical locations. Analyzed results to recommend customizations - for global/local business models, marketing budgets, brand positioning and media management - in view of prevalent socio-economic diversity and competitor presence.

Major Achievements :
• Launched the first Directory federation of the UAE Chamber of Commerce in three format Print, CD and Web.
• Marshaled all advertising, marketing, sales, presentation and merchandising operations and set entry strategies for domestic markets.
• Spearheaded and fine tuned sales and marketing initiatives to optimum levels of efficiency, determined strategic plans, budgets, policies and their implementation for designated areas.
• Evaluated overall results of plans instigated in terms of profit, share of marketing volume and contributed to company's ideation process.
• Brainstormed and devised solutions for development of integrated business models, developed a team perspective and reviewed progress against benchmarks established.
• Maintained robust relations with external public agencies and local business groups to promote awareness of company products, brands and corporate entity.
• Created many websites for government and commercial companies, provided feedback on strategic reports and appraised management of market position.

The company is a premier publishing house in the Middle East with its services catering to a wide variety of publishing requirements.

Responsibilities :
• Published the group's weekly Arabic magazine, Qottof monthly magazine and other supplements.
• Retained key focus on business development, planned implemented and coordinated sales activities to achieve sales and gross profit margins.
• Identified sales initiatives through customer research, formulated targeting and segmentation plans and aligned objectives to reduce time spent on non - productive activities.
• Studied product positioning, market share, devised customized strategies and guided sales team on new product launches.
• Evolved sales strategy, ascertained budgetary requirements and contributed to critical assignment decisions as necessary.
• Motivated the sales force, maintained strong vendor relationships, arranged review meetings with distributors and performed quarterly and year end forecasts.

Highlights:
- Oversaw all operations pertinent to business development, profit maximization and meeting strategic objectives, executed marketing campaigns and counter active strategies to offset competition and to maintain brand image within the competitor matrix.

- Worked with business units, interpreted client needs, ensured overall client expectations were delivered, grew business within current accounts, identified and developed opportunities in new areas. Aligned departmental attributes with current and future business needs.

- Hired, trained and mentored staff, provided continuous feedback and assisted in achieving stated client-oriented revenue goals for each business unit managed.

- Exhibited products at trade shows and attended trade shows on behalf of the organization to review competitor’s product, brought back insights gained for developing latest innovations