Sireen Jannoun

-Plan and execute annual projects to position Dubai in a positive light locally and internationally.
-City branding projects include creating murals, sculptures, festivals, activations and campaigns that encourage community engagement.
-Activate selected areas in Dubai by creating a visual identity for the area and collaborating with stakeholders to highlight the area’s strengths.
- Develop a marketing and social media strategy for City Branding projects.
- Develop promotional content required to launch a project
- Develop a PR plan (Media channels, speakers, interviews, etc.)
- Manage the procurement process, and communicate with service providers (Such as Art Curators and video production houses)
- Manage the legal aspect (Contracts, IP, copyright etc.)
- Contribute to developing the strategy for annual projects and budgets; manage department and individual KPIs for Brand Dubai’s team.

- Manage the brand identity and marketing material of the Government of Dubai Media Office.
- Manage “The Journey”, an annual publication which covers the activities of the ruler of Dubai.
- Plan and execute the venue branding and marketing campaign for GDMO’s main events such as:
- The Arab Media Forum, the premier media event in the region
- “Think Dubai”, a brainstorming event for Dubai’s leaders and heads across various sectors
- Create sponsorship packages and manage sponsors’ relationships
- Liaise between government entities, stakeholders and sponsors, and artists to revamp public space across Dubai

-News monitoring, scoring, and reporting on the coverage of Dubai in international media.
-Raise strategic recommendations to action findings.
-Propose and implement initiatives to position Dubai and its leadership.
-Plan and execute events and press conferences.
-Contact media and manage communications.

-Conduct primary and secondary research on the UAE's real estate sector (Competitor analysis, market strategy, consumer analysis, price sensitivities, etc.)
-Issue a weekly newsletter covering real estate industry trends and other relevant topics.
-Create a bi-weekly session of marketing presentations for senior management, covering real estate trends and macroeconomic updates.

- Conduct financial and statistical research on companies and industries in the MENA region, as required by producers and presenters on a day-to-day basis.
- Develop content / reports on various business sectors and industries for the business news section

-Conduct primary and secondary research on various companies, executives and industries in the MENA region.
- Special Project: Developed sector classifications for Zawya’s database of companies (11, 000 companies were re-classified into 23 sectors and 1, 000 sub-sectors)
- Manage a team of 2 junior research Analysts

-Analyze sales statistics
-Prepare purchasing reports
-Manage inventory