E-commerce Marketing Consultant
PAXCOM India PVT LTD
Total years of experience :6 years, 3 Months
• Functioning as a Strategy marketing consultant, I excel at crafting data-driven strategies and implementing media plans across diverse client portfolios. This involves formulating annual campaign strategies aligned with stakeholders' specific KPIs to achieve their desired outcomes.
• Using my expertise beyond traditional channels, also manage multiple e-commerce platforms, including quick commerce and pharmaceutical channels.
• Managing multiple stakeholders and delivering predicted results with my expertise.
Developing pay-per-click campaigns for multiple brands (specialization in FMCG) on platforms like Amazon Marketing Services, Flipkart Ads, and Quick Commerce.
● Performed performance marketing based on the formulated strategy developed using data tools like Amazon PI and Seller/Vendor Central.
● Competition and content auditing for different FMCG brands on other E-Commerce platforms.
● Spearheaded a team of 4 people and mediated as a brand POC with multiple channel partners.
● Collaborated with stakeholders and clients to define key performance indicators (KPIs) and develop an
in-house tool to track progress, enhancing client management and driving business development..
● Promoted a culture of continuous learning and growth by providing mentorship and training on essential marketing tools (AMS, in-house, Flipkart ads) to my team, contributing to improved client management,
resource allocation, and individual development.
● Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for
optimization.
● Monitored daily performance and budget pacing to drive better performance and take appropriate steps to
avoid over/under delivery in collaboration with the account management team and client.