E-commerce Product Manager - Fashion and Sports & Leisure and Home & Kitchen
Ac Holding - Hicart
Total years of experience :18 years, 6 Months
Create and develop a long term plan and strategy for development of the assigned categories.
Establish and maintain the relationship with existing and potential ecommerce accounts.
Maximize the commercial potential of the e-commerce sales channel by achieving sales and profit budgets through commercial understanding of the product, customers and internal capabilities.
Regularly gather market feedback to further improve effectiveness of ecommerce marketing strategies, plans and tools.
Lead on procurement related negotiations with suppliers to ensure savings are achieved, and value for money and efficiencies are secured.
Analyzing data or insights to determine industry and consumer trends.
Lead product management efforts for Fashion and Sports & Leisure categories, with responsibility for defining the related product roadmap, business plan and product offers; develop decisive strategies that deliver tangible business results
Strategic Customer presentations and competitor screenings; identify customer needs and competitor solutions to drive new business opportunities and create disruptive experiences
Manage supplier relationships and ensure roadmap requirements are adopted and delivered
Communicate product status reports, assessing risk and new opportunities
Conduct market analysis and opportunity assessment for current and future products aimed at maximizing revenues and margins.
Negotiate the best commercial terms in the industry
Manage several brands for Sidewalks and Sidekicks concept stores.
Budget Analysis and preparation of Buy split (by country)
Carry market research to keep up to date with current and future trends
Interpret reports and predict future sales
Monitor market trends, research consumer markets and competitors’ activities
Seasonal buying of apparel and footwear for Sidewalks and Sidekicks.
Seasonal product, styles and stories performance analysis
Product display for our retail stores.
Brand review presentations
Analyze brand positioning and consumer insights
Stock level and aging reports.
Analyzing the success of marketing campaigns and creating reports
Organizing events such as product launches, photo-shoots, garage sales and Black Friday
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Pricing of upcoming and current collection (for wholesale clients and retail stores)
Placing future orders
Manage relationship with clients and advise on seasonal trend and best sellers
Negotiating prices with suppliers and on terms of agreements.
Monitor product distribution and consumer reactions
Work with the branches to achieve compliance with the operating standards and consistently execute policies and procedures through frequent visits, coaching and use of reporting tools.
Coach and support store teams to achieve sales and targets by ensuring on time deliveries, full merchandise intensity, and appropriate space allocation.
Daily follow up on shops sales and stock replenishments and liaise with the sales department to secure the required stock level.
Ensure that all branches are covered with required number of staff
Participate in recruiting store management and staff team.
Identify needs, plan and arrange all product knowledge training.
Coach on Store Management techniques and any specific training needs.
Motivate and lead all store teams to achieve their sales target.
Identify potential personnel and prepare them for any internal upper level opening.
Support all store managers in planning season sales and ensure that markdowns are correctly executed.
Support the stores to ensure the right implementation of the organized marketing campaigns.
Handle public and client relationships
Play an important role in marketing to bring in more clients for further improvement of sales and production.
Deliver reports, sales and frequent meetings with good level of competence
Take necessary actions for violations and inconsistencies done by the team members under supervision.
Prepare action plans quarterly, and during exceptional projects.
Seasonal placement of orders for several brands for the coming year for our multi-branded stores (Sidekicks and Sidewalks)
Annual Performance Evaluation of staff
Organize monthly staff meetings and quarterlyCoaching and correcting employees
Developing and encouraging teamwork
- Complete store operational requirements by scheduling and assigning employees; following up on work results.
- Maintain store staff by recruiting, selecting, orienting, and training employees.
- Maintains store staff job results by coaching, planning, monitoring, and appraising job results.
- Ensure availability of merchandise and service
- Secures merchandise by implementing security systems and measures.
- Protects employees and customers by providing a safe and clean store environment.
- Maintains the stability and reputation of the store by complying with legal requirements.
-Contributes to team effort by accomplishing related results as needed
I am the visual marketer at select creations. My job description includes all the activities related with customers. I tend to keep a good relationship with them and understand what they want, in order to give them the result expected and more than the expected.
Prepare weekly reports about sales
Daily follow up on monthly target and weekly target
Prepare weekly schedule
Receiving Shipments
Pricing and labelling the shipments
Display of the store according to seasonal colors and the trend in the market
Customer Service
Training the new staff about products, rules and regulations of the company, loss prevention and cash desk
Solve critical problems occurring within the team or the customers
Perform other shop related activities such as overseeing the shop merchandising, verifying the cleanliness, display and maintenance of the shop window with the garments and all the marketing materials, placing orders and other
Customer Service
Cashier
Making sure the store is clean and well organized
Receive stock and display them
Banking the money every morning
Communicate the manager and area manager about every critical issue or client request
My GPA is 2.4, i have taken courses related to both marketing and advertising but the major was more focused on the business side therefore it included business courses such as accounting, finance, management and etc. My main focus was always on marketing since i was more interested in that area and willing yo continue.
Majored in sales and commercial relations (marketing emphasis)