P&G/Revlon (MTC-Kuwait)
Hugo Boss/Revlon Brand Manager May 2011 to August 2012
Brand Strategy: • Planning, developing&implementing marketing strategies to achieve the brand objectives
• Communicate annual brand marketing plan to all relevant departments
• Have an accurate awareness of brand principles&communicate same to all clients
• Co-ordinate with marketing Executives on all aspects of planning, budgeting&implementation of events/PR/Media activities
• Recommend wholesale/ retail prices for the designated brand/ products as per market requirements keeping in mind the competition
• Follow up on new stores openings according to guidelines: layout, project status hand over, snag list and merchandising
• Gather all elements required to prepare a 'New Collection training package'&ensure appropriate distribution of the material
Commercial: • Retain and expand distribution customer base
• Monitor the competition through market surveys, pricing analysis & product comparisons
• Monitor&analyse sell-out data to accurately forecast orders per season per client
• Ensure creation of a "product catalogue" for the best seller& update periodically
• Solve the commercial problems (goods to be returned, quality problems, payments )
Brand Performance Analysis: • Provide&follow-up on brand specific key indicators to be integrated into reporting templates
• Consolidate local reports&provide periodic analysis executive summary
• Analyse variations between periodic sales projections&actual sales
• Analyse the stock and ensure that dormancy is kept to a minimum
• Recommend immediate action plans to Division Managers (re-order, specific line targets, transfers country to country..)
Buying: • Prepare 'trend projection'&'pre-buying' package (store/country/network) based on sell-out, actual stock, planned new openings
• Present buying budget to direct manager &/or other countries for validation
• Attend buying sessions&place orders to suppliers as per budget and forecast, taking lead-time into consideration
• Negotiate prices with suppliers to retain maximum gross margins &remain competitive in the market
Clients: • Have a direct understanding of client needs in each region&edit data and react accordingly
• Communicate regularly&effectively any relevant data provided by the brand owner
• Create a rapport with each client in order to sustain god working relations
• Analyse all order confirmations/orders prior to delivering to each client
• Ensure that all clients have the sufficient and applicable tools as per principle in order to optimise sell out
• Present the new products/collections to the customers, taking orders&following up of their existing stocks
Administration: • Compile the business review elements to be discussed periodically with the brand owner
• Report any relevant regional economic activities to principle on a regular basis
• Maintain a professional system for all files and company data
• Ensure all product references are properly entered and updated in the database
• Ensure receiving periodic analytical reports from all regions
Financials: • Develop pricing strategies, balancing firm objectives&customer satisfaction
• Provide prompt, through&accurate information to keep management appropriately informed of the organizations financial position
• Use sales forecasting&strategic planning to ensure the sale& profitability of products, lines, or services, analysing business developments and monitoring market trends
Man Management: • Make recommendations on hiring, termination, promotion&discipline as required
• Manage, engage, guide&conduct the appraisal&assessment of own team members
• Set the objectives & budgets for own team members and ensure their accomplishment
• Responsible for coaching and training own team members/ retail staff (where applicable)
• Ensure identification and proper development (Individual Development Plan) and recognition of Talents within his/her unit
- Company industry:
- Marketing
- Job role:
-
Marketing and PR
