Advertising Manager
Impression Advertising
Total years of experience :33 years, 11 Months
• Creative designing, direct mailing to brochures for promotional strategies & conventions.
• Proved potentiality regarding other assigned promotional works.
• Implement measures for initiating, organizing and promoting promising areas in business.
• Maintain healthy relation with traders and consumers through advertising and marketing.
• Initiated the best possible strategies & concepts for an effective Advertising Campaign.
• Build, trained & produced a very strong & confident marketing team.
• Maintained excellent business relations for quality services of Office branding, outdoor Advertising Campaigns, Point of sale promotion, printing, Gifts, Brand promotion for (Country club Delhi & Gurgaon, Olive mobile, (Narmada, Sunny Diamonds Kerala ), Cam way, Country Vaccations, Del monte, Field Fresh, Asian Paints & Burger paints, xebia Tecnology etc.)
• Initiated, Implemented, developed, and managed strategies (Business, sales and technical point)
• Provided necessary research works for general business development.
• Trained team of professionals to deliver prompt quality services to our valued customers.
• Continuously liaising and meeting with all Media & Advertising agencies.
• Convincing them for our Mutual Growth, to have long term business deals.
• Meeting advertisers, key clients and Reputed Agencies.
• Maintained best responsive atmosphere for designing, illustration, art direction etc.
• Initiated & built this project single handedly & created a strong team of professionals.
• Managed to bring our company to No. 2 Position in Okhla in a record of one year.
• Took complete responsibility of quality control management on press.
• Maintained name as the best quality service provider in Okhla industrial area.
• Developed a Strong dedicated, well trained sales team helpful & visible to our Customers and responsive to their needs.
• Maintained reputation with top Publishers for our quality services on time.
• Maintaining strong and cordial relationships with sales and marketing managers.
• Maintained direct relationship with key customers for long term goals.
• Created training sessions for purchasing staff for excellent services.
• Executed with complete responsibility, excellent quality production work on 24/7 basis.
• Organized & created an automatic working system to have a smooth production target.
• Build up a very strong Technical Staff to overcome any untoward breakdown
• Trained important technical staff to overcome minor faults without hampering production.
• Arranging in advance complete material what so ever needed for a smooth production.
• Created a healthy working atmosphere by introducing attractive incentives in-between.
• Selecting, Training & appreciating work force for better quality assurance.
• Created a healthy working atmosphare for a smooth production.
• In Advance arrangement of material & procedure, what so ever needed for each project to finish on time.
• Created of a transparent detailed informative system to avoid any misunderstanding from start to finish.
• Maintained strong and cordial relationship with sales and marketing professionals to maintain a smooth production results.
• Maintained direct relationship with key customers.
• Maintained very strict Quality control & checking procedures before a final dispatch & delivery is done.
• Maintained healthy reputation with the key brands i.e. Pizza Hut, MacDonald’s, Pepsi cola, Hawkins & Kohinoor etc.
• Arranging of all the shipments in advance for on-time delivery.
• Assisting purchasing department for expediting (customer service needs) to avoid delay.
• Update knowledge of the media forms and ways to utilize them effectively.
• Recognized good growth opportunities and adapted them effectively.
• Communicated with the media and broadcast managers to purchase time and space slots.
• Identified the category of audiences to whom the products or services are to be sold.
• Analyzed the nature, preferences and tendencies of the target audiences.
• Was an active team leader for brand building and media planning strategies.
• Coordinated with the clients & understood their advertising goals for Ad Campaigns..
• Presented media proposals which included details of costs and time & space slot allotted.
• Always preferred to be in touch with creative team to guarantee innovative promotions.
• Dealt directly with the Printing Presses for better quality production results.
• Bargained & maintained good contracts with the quality suppliers, venders & freelancers.
Secondary Responsibilities
• Conducted sessions for team members to help them in understanding the product features.
• Received feedback from the users and performed post campaign analysis.
• Developed ideas quickly to help creative team create additional concepts to meet the demands.
• Lucky enough to be part the of this Award winning agency with an atmosphere of doing better & new every day.
• Dealing withdifferent Quality Printers for a better quality work for our promotional work done to meet our dead lines on time.
• Discussing & Collecting minute information’s from creative heads to deliver their as per their desired results i.e professional photography, samples, dummies etc.
• For better presentation & innovative concepts woirked quickly with the creative professionals to get better presentation done.
• Worked as a strong team mate to generatee better & innovative results.
•Managed & Bargained with quality suppliers, venders & freelancers without sacrificing quality.
•Remained an active team member in brand building & media planning strategies.
•Worked closely with the creative team to master the needs of the project to deliver.
. Conveyed ideas and campaigns to both the company and the ad agency.
. Coordinated and motivated team & some times entire department to produce a creative campaign.
. Intermediated between clients and ad agencies when ever developing an advertising campaign.
. Always looked how advertisements are placed in websites, television ads, newspapers, films or magazines.
. Some of my duties included speaking with clients about effective advertising strategies, preparing budgets, sending files to clients, contacting advertisers and deciding the appropriate subject for the company.
As a Production manager worked effectively as a team, with my computer skills showed decisiveness in difficult situations.
•Handled various event planning tasks professionally.
•Coordinated with highly qualified professionals from Europe & Germany to carry out high quality creative work for this event.
•Handled step by step planning activity for major corporate events.
•Coordinated with clients on various aspects of what they expect their events to be like.
•Received appreciation all over, for our excellent dedicated professional work.
•Was all out in-charge for arranging complete Advertising Materials to support Saudi Cultural Exhibition, which took place successfully in Lisbon) for Three continous Months.
•Worked closely with the creative team to master the need of the project .
•Gave rise to stunning exhibition stands (easy to install & Manage) repeatedly useable.
•Arranged complete Promotional & advertising needs for this project.
•Arranging of complete Quality Materials From Banners to Photography & from Art Direction to vip & vvip (Gift Packs) etc.
•Utilized written, communicational, interpersonal and organizational skills.
•Developed marketing relationships in conjunction with major agencies & manufacturers.
•Updated and redesigned company contracts and reports.
•Created & maintained my all time class client relations and services.
•Utilized all my professional expertise for successful marketing, advertising, public relations, event planning & production Planning & Management.
•Worked closely with the creative team to master the needs of the project to deliver.
•Demonstrated ability to manage and motivate cohesive teams that achieve results.
•Worked closely with the creative director to master the needs of the project to deliver.
•Sourced the best vendors to negotiate contracts to manage withen our budgets.
•Managed a dedicated a strong team of professionals for generating better & innovative ideas.
•Reduced advertising expenses from 17% to 12% within 1 year. Identified errors that saved so much to the company annually without compromising with quality.
•Spearhead special events: conceived and executed a plan to establish in-house ad agency.
•Managed press coverage and special promotional activities.
•Initiated & developed media kits for sales team for impressive presentation.
• Three years, developed database and maintained job log for assigned projects, created and implemented an accountability system for each phase of the production schedule to ensure a timely completion.
•Coordinated, scheduled and monitored, print production services for processing requests to develop assigned projects.
•Worked with a top Management professionals (Trans world )(Bell Canada) (Saudi Telecom)
•In addition managed & maintained high quality production 24/7 for 3 Years contract For Saudi Telephone Directory & Qatar Telephone Directories.
•Created an accountability & incentive system for each phase of the production schedule to insure quality & timely completion.
•Provided system to support schedule & accommodate emergency interruption requests.
•Discussing & assisting client in project development requests for production.
•Coordinating & arranging competitive quotes, for post printing & production requirements from outside vendors when necessary.
•Organizing and conducting production meetings with a variety of clients, effectively communicate with them in both oral and written form.
•Exercised a high degree of judgment and utilize various strategies regarding project development in our production process.
•Created an automatic system to determine paper types, weights, finishes and sizes, provided technical direction and support to staff and clients.
•Arranging of printing materials, and bulk paper by lift and carry by pallet jack to establish and maintain cooperative working relationships and friendly atmosphere.
•Maintained inventory of paper, bindery supplies and other consumables.
.In addition took complete charge in producing quality checked
pre press services to ovide any loss of time & material in final print peroduction
•Created high-profile designs, corporate communications, and advertisements, point of sale, coupons, and trade show graphics.
•Provide project information to agency regarding specific quantity needs.
•Developed sales print collateral materials including brochures, catalogs, flyers and ads.
•Executed creative designs including layout, color selection & illustrations for marketing collateral and other design projects.
•Planed and designed graphic images, participating in the developing printed materials such as brochures, annual reports, proposals, magazines, newsletters, catalogs, logos, presentations,
Posters, invitations, newsletters and promotional materials and event related materials.
•Adhered to merchandising calendar for internal signage proofing, production and mailing.
•\Monitored art preparation guidelines and recommended technical and procedural updates.
•Maintained service relations with an appreciable long term business relation with high quality production services for 5 years (Two top class American publishers (Parson Ltd. & Bell Canada), for a project of Royal commission for Jubail & Yanbu.
• Improved durability of the products to meet customer requirements and increase demand.
• Arrangement of materials to ensure high quality in the process of the production.
• Created packaging components and materials to have cost effective production line.
• Technical modifications of the process to improve plant productions and efficiency.
• Helped in Monitoring and handling of workers in operations of machine.
• Trained to modify the company’s manufacturing quality procedures and operations.
• Conducted and analyzed data to ensure, how to reduce costs in line of production.
• Ensured production efficacy and maximized operations production of the company.
• Trained to implement new procedures in handling equipment workload, manpower & time.
• Coordinated the rotation of manpower in the process of expanding the operations.
• Helped in cost reduction process to attain more productive line.
• Assisted in the scheduling of the shifts of workers in the production.