Smita Raj Handa

Distinctive Highlights:

Facilitated in evaluating business loan/personal loan applications according to credit policy guidelines and ensured strict adherence to credit approval processes.

Analysed customer business income vis. a vis. their credit history in the market and accordingly extended the credit facility to the customer.

Undertook timely and prompt credit decisions to ensure processing of applications within turnaround time.

Provided competent, problem-free and timely service to internal and external customers.

Interfaced with other departments to ensure effective communication to improve TAT.

Distinctive Highlights:

Successfully managed Women Expo and Food Expo right from conceptualization to implementation stage.

Stellar in planning and directing advertising & marketing campaign, media, and public relations strategies for Women Expo and Food Expo.

Evolved and organised public relations programs and contributed in enhancing favourable public image.

Holds the distinction of building corporate brands, creating markets and positive product images for afore mentioned Expo’s.

Instrumental in strengthening agent relationship including:
 Assisting them in gaining an insight on market.
 Supporting them to position the in event in their respective countries to maximize sales and profits.

Distinctive Highlights:

Benchmarked sales with the backend of informational sales approach as well as ensured customer satisfaction through effective interaction skills and sound investment advice.

Aptly analysed the insurance market to position product group to quantify achievable sales and profit potential for the product line.

Accounted for finalization of monthly sales & collection plan and validate the same against targets with team members.

Imparted training to sales staff for enhancing their skills on initial client consultation, product presentation, pricing and contract negotiations, to the final sales closing.

Distinctive Highlights as Branch Manager:
-Played a vital role in organising, monitoring & directing entire gamut of operational activities, processes & functions of branch while rendering excellent services in line with client requirement.
-Oversaw as well as handled a team of 45 personnel including sales, technical and customer service employees.
-Accredited for instructing customer sales and service personnel at the Branch.
-Significant role in launching Reliance India Mobile in Gujarat & Mumbai Circle.

Distinctive Highlights as Sales & Marketing Manager:
* Spearheaded the gamut of tasks entailing:
 Devising business plan for enhancing as well as validating potential Subscriber for CDMA technology followed by assessing scope for Reliance Infocomm in Mumbai market.
 Pre- launch activities viz. media planning, brand development, marketing mix tools for developing products and its value added features.
 Monitoring & guiding with solutions to promotional execution across channels.
 Designed value proposition for various segments entailing Mass Consumer, SMEs, PCOs and Corporates.
 Headed sales activities and established franchises in the region.
 Coordinated and directed recruitment, training and smooth start up of operations.
-Invole with Tecninal team in analysing and finalising Gujarat Telecom market LDCA (Long Distance Charging Area) & SDCA (Short Distance Charging Area) of Gujarat for wireless (CDMA project) or wire line (broadband network).
-Strengthened business by adding alliance partners for give -outs to customers and dealers promotional activities
-Steered the initiative of reviewing the effectiveness of sales & marketing strategies to facilitate the planning as well as enhancing business market share.
-Cemented healthy business relations with clients and set an example of effectively using target-driven approach for sales while ensuring high quality service delivery both internally and through franchisees