Smit Kumar

Marketing Strategy, Marketing Planning, Brand Management, Integrated Marketing Communication, Innovation
• Developed & executed strategic marketing plans to grow Revenue by 4.5% YoY to reach AED 622 Mn
& footfalls by 1.2% YoY to 2.47 Mn
• Crafted the brand strategy & positioning to grow the brand equity
• Conceptualized & execute integrated marketing campaigns - Print, Radio, Social, Influencer, PR & Events
• Conducted market research to identify trends, competitive landscape, and customer preferences
• Led & managed a high-performing marketing team of 10, provided guidance, mentorship, and support
• Managed marketing budgets of AED 6 Mn & ensured the ROI of marketing activities Retail

Airtel (Broadband/Homes Business), Gurgaon

Revenue Management, Category Management, Innovation, Pricing, CLM, Consumer Experience & Journeys

Responsibilities:
• Managed the Category Revenue of INR 48731 Mn for Broadband & drove 23% YoY growth by focusing on: ARPU, Retention, Upgrades, Engagement & Pricing.
• Reduced customer base churn by 11% by launching retention & proactive care programs based on actionable insights through de-averaged base analytics
• Increased usage and continuity by 1.2% via designing and execution of multi-channel CLM program
• Spearheaded designing of Category Experience - built intuitive journeys across customer lifecycle
• Shaped the broadband category strategy through regular competition & global benchmarking
• Managed innovation pipeline & drove new product launches - GTM Strategy to execution

Awards & Recognitions:
- Best Execution for the Quarter Award - Q3 FY24

Brand Management, Brand Strategy, Marketing Communication, New Product Development, Consumer Insights

Responsibilities:
• Successfully led to delivery of ~INR 420 Mn revenue & responsible for brand management & strategy
• Created & executed 360° Launch campaign across multiple media platform - TV, Digital, Print & PR
• Managed budgets & collaborated with creative, digital & research agencies
• New Product Development - Proposition, Packaging, Concept & Communication development
• Led team of 4 to drive offline & digital marketing (SEM, SMM, SEO, ORM, Content, Influencer)

Achievements:
-Fast-track to DGM within 2 years (youngest in organisation)

Brand Management, Brand Strategy, Marketing Communication, New Product Development, Consumer Insights

Responsibilities:
• Successfully led to delivery of ~INR 420 Mn revenue & responsible for brand management & strategy
• Created & executed 360° Launch campaign across multiple media platform - TV, Digital, Print & PR
• Managed budgets & collaborated with creative, digital & research agencies
• New Product Development - Proposition, Packaging, Concept & Communication development
• Led team of 4 to drive offline & digital marketing (SEM, SMM, SEO, ORM, Content, Influencer)

Achievements:
-Fast-track to DGM within 2 years (youngest in organisation)

P&L Management, Product Marketing, Product Positioning, New Product Launch, Product Pricing, GTM

Responsibilities:
• Successfully delivered Annual Revenue of INR 10000+ Mn with growth of 30% y-o-y
• Managed P&L for INR 4k- 6k smartphones & achieved Revenue & Profitability targets - Primary & Tertiary Sales achievement by driving CFT (Channel Sales, Sales Ops, Retail, SCM & Finance)
• Defined product positioning and developed & executed GTM Plan - PR, In-Store Visibility, demo/dummy deployment, launch activities & training
• Ensured accurate sales forecasting as per channel mix through Production Sales Inventory (PSI) Management and stock coverage for N+3 months
• Executed 2 New Product launches, managed PLC & developed business case for launch through category & sales data analysis
• Developed consumer value proposition through consumer research & scanned the category trends

Achievement:
-Launched the First Android Oreo (Go Edition) Smartphone in India in Mar18.

Vapi, Gujarat - Gwalior, Madhya Pradesh

Sales Strategy, Sales Operations, Distribution Management, Team Management, Primary/Secondary/Tertiary Delivery

Responsibilities :

• Led a team of 3 DMs, 6 AROs, 50+ ISPs & 9 Distributors to deliver annual revenue of INR 180+ Mn
o Created sales strategy and distribution blueprint for the geography
o Delivered M-o-M top-line target by execution of business plan & marketing activities
o Trained & coached the team on technology, products, processes, policies, and soft skills

• Awards & Recognitions:
-No. 1 ZM among 120 ZMs Pan-India in the month of April, 2017
-Amongst Top 7 ZMs Pan-India to qualify for Sales FTS Contest

Concept development, Events, BTL planning & Execution, Brand Activation, Agency Management, Marcomm
Responsibilities:
• Development of experiential marketing plans, outreach strategies, events, and marketing materials - target audience definition, touchpoint identification, activity concept, cost benchmarking
• Led the creation of Market Intelligence report on best-in-class campaigns for leadership team
• Managed relationship with multiple agencies and partners supporting experiential marketing activity

Product Strategy, New Feature Conceptualisation, UI & UX Design, Competitive Benchmarking, GTM, Trial Launch
Responsibilities:
• Product roadmap development & conceptualization of new features
• Responsible for designing UI & UX resulting in mass-adoption of app

Achievements:
Successfully planned & executed trial GTM for 10, 000 employees in RCP, Mumbai

Business Development (Apr13 - May13)
• Objective -Assess the product-market fit basis upcoming trends of technology and user behaviour
• Methodology -Primary Research with 200 respondents to identify need-gap & user preference for MiFi
• Results -Suggested a PAN-India launch of 2 MiFi variants, targeting both high & low-end customers

Achievement:
PPO Holder

• Responsibilities:
- Core-member of in-house design unit, Conceptualized & worked on end-to-end 4G hardware design.

• Achievements:
- Reduced cost by 20% through choosing alternative, cost-effective parts in the design
-Led a team of 3 to design an internet dongle with potential revenue of INR 200 Mn