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sneha mathew, Freelance Product Designer

sneha mathew

Freelance Product Designer·self-employed

Great Britain (UK)

Master's degree, User Experience Design

Work experience

Total years of experience: 5 years, 5 months

Freelance Product Designer

January 2022 - Present

self-employed

London, United Kingdom

January 2022 - Present

• Acted as the lead design consultant for an innovative AI-driven, canvas-based knowledge platform (RAG), guiding the
product by leading UX strategy and collaborating on delivery.
• Led end-to-end research processes, including interviews and usability tests, with insights leading to three major feature
pivots that boosted the user task success rate by 35%.
• Partnered with a B2B SaaS client to redesign a data-heavy finance dashboard, improving clarity and decision-making
through accessible colour schemes and a logical form hierarchy.
• Drove the design of Bloom, an AI-driven skincare application helping users analyse acne/eczema and receive
personalised advice; 85% of test users found the solution more trustworthy than generic apps.
• Managed the design-to-development handoff process by creating developer-ready Figma files and leading structured
handoff sessions, which resolved 90% of design issues pre-launch.

Company industry:
Advertising

UI/UX Designer

January 2021 - January 2022

Seeroo IT Solutions

Kerala, India

January 2021 - January 2022

• Contributed to the full design lifecycle for bespoke software products in e-commerce, retail, and fintech. Produced user
flows, wireframes, and pixel-perfect mockups aligned with product goals.
• Drove a retail product redesign that boosted the customer NPS score by 18% and improved accessibility compliance to
WCAG AA standards.
• Created and maintained a scalable design system used across multiple enterprise dashboards, which improved design
consistency and cut development rework by 35%.
• Acted as a key liaison between design and development in an agile Scrum environment, facilitating collaboration that
reduced UI implementation issues by 50%.
• Streamlined the feedback process by developing clearer, annotated interactive prototypes in Figma, reducing feedback
cycles by 30%.

Company industry:
IT Services

UX/UI Intern

January 2021 - January 2021

Zook Studio

Kerala, India

January 2021 - January 2021

• Contributed to a responsive web app redesign by mapping user flows and testing accessibility improvements to
ensure WCAG 2.1 compliance.
• Applied contemporary design trends to refresh outdated client app screens, leading to a 20% increase in homepage
click-through-rate on a key redesign.
• Collaborated within a fast-paced agency environment, improving the delivery speed of design updates by 25% over
the internship period through adaptive feedback loops.

Company industry:
Graphic Design

Education

Kingston University

September 2023

September 2023

Master's degree, User Experience Design

United Kingdom

Mahatma Gandhi University

August 2021

August 2021

Bachelor's degree, Animation and Graphic Design

India

Skills

E COMMERCE
Intermediate
E COMMERCE
Intermediate
EXCAVATION
Intermediate
EXCAVATION
Intermediate
INTUITIVE NAVIGATION
Intermediate
INTUITIVE NAVIGATION
Intermediate
OVERCOMING OBSTACLES
Intermediate
OVERCOMING OBSTACLES
Intermediate
PRODUCT DESIGN
Intermediate
PRODUCT DESIGN
Intermediate
RETAIL EXPERIENCE
Intermediate
RETAIL EXPERIENCE
Intermediate
STRATEGIC THINKING
Intermediate
STRATEGIC THINKING
Intermediate
USER CENTERED DESIGN
Intermediate
USER CENTERED DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
USER EXPERIENCE UX DESIGN
Intermediate
USER RESEARCH
Intermediate
USER RESEARCH
Intermediate