Media Manager
Omnicom Media Group
Total years of experience :12 years, 1 Months
Duties;
• Translating clients’ goals and objectives into actionable and measurable digital marketing programs.
• Delivering multichannel campaigns across e-mail, web, mobile and social media. Identifying key areas for improvement.
• Creating, managing and editing content in a web-based environment.
• Providing support to other production team members.
• Managing Google AdWords and Bing Ads.
• Monitoring social media channels for trends and opportunities.
• Creating a combination of inbound and outbound digital marketing strategy.
• Conducting keyword research.
• Driving new digital sales.
• Making recommendations to clients about latest trends and upgrades.
• Managing key external and internal partnerships.
Duties;
• Managed "direct to site" campaigns for McAfee one of the renowned brand in antivirus/internet security product category in UK and other main European countries.
• Managed large scale ad spend across multiple clients.
• Using compelling ad copy, Google AdWords editor, A/B testing, exact phrase v/s broad matching, day-parting, negative keywords, etc. to identify and correct poor performers.
• Analyzing detailed data including CPC, impressions, CTR and conversions to reach desired CPA levels, increase ROI and increase lead generation.
• Worked on creating strategies for in-house e-commerce website development/changes and registration form multi-variable testing to increase organic search visibility and sales leads.
Duties;
• Managed search engine marketing (SEM) campaigns for multiple SMEs across Google AdWords and Yahoo! Search Marketing.
• Coordinated online advertising media strategies and media buys.
• Research, analyze and recommend digital platforms from Display Ecosystem.