Assistant Business Manager
Aircel Ltd.
Total years of experience :12 years, 9 Months
• Understanding Customer lifecycle management (U&R) based on various subscriber segmentation and appropriate product push
• Gain market insights on consumer purchase and trade sale behavior and convert the same into revenue drivers
• Manage revenue MIS to be able to take course corrections on revenue delivery plans
• Retain revenue delivering subs via running customized offers while ensuring there are no out of pocket costs associated with the initiative
• Manage the circles product road map and customer life cycle
• Launch customized products that deliver profitability, and net revenue
• Responsible for Sales and Revenue generation for the West Region of India ( Maharashtra, Gujarat & Goa)
• Identify growth opportunities in the segment and the West region
• Prepare and own the account development plan for the West Region
Acquiring leads through referencing, Social Networking and Cold calling
• Key Account Management
• Relationship Building with new and existence Clients.
• Product Development according to customer needs and requirements
• Assisting in Marketing and Brand building presentations, Brochures, emailers, white papers, newsletters, etc
• Competitor Mapping
Designation -Senior Executive (Marketing- Marcom)
• MARCOM planning & implementation for VTL Sales support across Gujarat Circle
• Responsible for Branding and Visibility of VTL through ATL/BTL Activities in different Zones of Gujarat Circle
• Ensuring special Inshop /Outdoor Branding for entire Gujarat VTL
• Ensuring proper Marketing Communication - Branding, Collaterals, and Outdoor Visibility
• Ensuring complete Branding for Newly launch Videocon Mobile Stores of VTL for Branding & Customer support
• Rural marketing through promotions in Highway Branding, Wall Painting, Auto Rickshaw Branding
• Retail Merchandising
• Coordination of various VTL events & VTL Retailer/Distributor meets
• Coordination with different Marketing Vendors and different teams like SCM for POP Material requirement
• Market Research for Competitor analysis and Portfolio development to achieve target sales in FRC and STV space
• Assist the local communication program for different Zones of Gujarat circle
Achievements
• Managed VTL Branding, Advertising and Promotions through Market Storming activities ensuring maximum Brand visibility and capture optimum market shares for complete Gujarat Circle
• Cost effective OOH & ATL/BTL plans for VTL Gujarat
• Increased penetration of VTL by opening Retail Distribution Channels in Gujarat
• Increased penetration of VTL by Launching Videocon Mobile Stores for New Activation and Customer Support
• Successfully sponsored and conducted Events like “Radio Mirchi Contest”, “New Year Event-2013”, “Relaunch of Videocon Mobile Services” & “Videocon Display Contest” across Gujarat Circle
Summer Project Tatanet::Analysis of Target Markets and generation of business opportunities of Managed Services Product for Tatanet, Mumbai. Reserach Project: Vodafone Essar: Telecom Convergence Assignments during MBA: Study Of Technologies: DSL, GSM architecture, IMS, etom model, MNP Study the concept of „Solution Selling‟ Implementation details of communication mix Case study on distribution channel for a FMCG company. Achievements/Extra Curriculum Activity 2nd runner-up in B-Plan Competition held in SITM in 2010. Member of SITM & Raisoni cricket team. Organized Blood Donation Camp in G.H Raisoni College of Engineering in 2008-09. Lance corporal of Junior Division ,NCC in 2000-01. Hobbies / Interests Writing personal diary Working out in gymnasium Playing cricket and computer games Listening to music