Sofie Verbruggen, Marketing Communications Specialist

Sofie Verbruggen

Marketing Communications Specialist

United Safety

البلد
الإمارات العربية المتحدة - دبي
التعليم
دبلوم, Public Relations
الخبرات
23 years, 7 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :23 years, 7 أشهر

Marketing Communications Specialist في United Safety
  • الإمارات العربية المتحدة - دبي
  • أشغل هذه الوظيفة منذ يونيو 2012

United Safety provides safety training, people and equipment to the oil and gas industry and specialize in H2S gas monitoring, renting gas detection equipment as well as breathing apparatus. Their corporate head office is located in Canada with the international head office located in Dubai and they currently operate out of 16 international locations. Major clients include Chevron, Shell, ExxonMobil, BP, Schlumberger etc. My main focus at United Safety is supporting our Business Development and Sales teams located globally. Major responsibilities include:

Attending international trade shows, organizing company booth, budget, marketing plan and designing and proofing all marketing material and graphics for show. Updating trade show landing page on website with focus on SEO, database development and direct email marketing
Writing white papers (mostly for SPE) for oil and gas conferences, working very closely with subject matter experts
Managing the production and re-vamp of marketing material such as company profile, brochures, international office flyers, equipment spec sheets etc, proof reading and ensuring error free deliverables
Work closely with external suppliers (print/mail/design)
Re-writing content for web with a focus on SEO, re-launch of new website
Creating master project experience spreadsheet with supporting documentation such as client reference letters, case histories, differentiated offerings, sales presentations for BD and Sales team
Writing and marketing companies differentiated offerings and producing case histories for past projects to support BD team
Hiring, training and managing a team (Marketing Writer and Graphic Designer/Video Editor)
Producing videos for web and e-marketing campaigns (CEO message, subject matter expert talks/webinars)
Setting up social media pages (Linked In, Facebook, Twitter)
SharePoint document publishing and promotion
Working with CRM to support sales/BD teams and promote use
Produced online interactive Sales and Marketing newsletter


Reason for leaving: I was hired on a one year contract and task was to get marketing initiatives up and running in Dubai office, and hire and train a junior marketing team.

Project Communications Manager في McDermott
  • الإمارات العربية المتحدة - دبي
  • نوفمبر 2010 إلى مايو 2012

McDermott is a leading engineering, procurement, construction and installation (EPCI) company focussed on executing complex offshore oil and gas projects worldwide. While working at McDermott I started-up and managed the internal and external communications for Saudi Aramco’s Safaniya and KJO Ratawi Projects as well as ADMA-OPCO’s Zakum Water Injection Project.

Major responsibilities included:

Managing and training a team of four
Creating and marketing project identities through developing branding guidelines, project logos, presentation and poster templates
Organising and managing project events including sporting competitions, management lunch and learns, milestone events
Producing project branded newsletters, management bulletins, writing and editing articles ensuring key stakeholders are kept up to date on project progress (copy-writing, proof reading)
Setting up distribution lists for each project, direct email marketing to various stakeholders
Write, plan and implement various marketing communications campaigns
Project websites: developing look, feel and updating content
Introduction of Project TV: content editor broadcast daily
Implementing Project Surveys, analysing findings, making improvements
Producing a marketing video for Saudi Aramco’s Safaniya project
Close liaison with Health and Safety department to produce and market relevant safety messages

Reason for leaving: Made redundant

Global Communications Manager في KBR (M.W. Kellogg)
  • المملكة المتحدة - لندن
  • مارس 2010 إلى نوفمبر 2010

M.W. Kellogg Limited (MWKL) was a British full service contractor primarily serving the hydrocarbon market with the capability to execute worldscale international projects from conceptual feasibility studies through fixed price turnkey mega-projects.

Working on the Gorgon Project, responsibilities included (March - Nov 10):

Managing a global team of five and managing marketing communications globally across eight offices
Responsible for meeting reimbursable Key Performance Indicators on a quarterly basis ($300 000 AUD)
Managing and updating content on the Project Portal
Close liaison and relationship building with key Client stakeholders
Writing and implementing marketing communications plans for all offices, fabrication yards, supply bases and site
Producing employee surveys, making improvements where required
Creating branding guidelines for project
Budget approval and coordination of major global milestone events
Implemented SMS based emergency contact system for key managers and travelers’

Reason for leaving: Head hunted for role in Dubai, amazing opportunity, new lifestyle and good weather.

Corporate Communications Manager في KBR (M.W. Kellogg)
  • المملكة المتحدة - لندن
  • أغسطس 2007 إلى فبراير 2010

M.W. Kellogg Limited (MWKL) was a British full service contractor primarily serving the hydrocarbon market with the capability to execute worldscale international projects from conceptual feasibility studies through fixed price turnkey mega-projects.

Working as the Corporate Communications Manager for M W Kellogg, responsibilities included(Aug 07 - Feb 10):
Editor of quarterly company magazine and monthly e-Newsletter
Editing MWKL’s contribution to a ‘Careers in Energy and Engineering’ TV programme for Sky TV
Working closely with our HSE, Facilities and HR departments to broadcast important employee messages
Coordinating important media events (VIP visits)
Looking after the appearance of two offices in London
Daily email liaison with employees in the UK and abroad (Middle East, Europe, USA), approximately 1700 people
Chairperson for the corporate charity, organising events
Launched new company intranet and website
Writing press releases
Events management (Companies 60th Anniversary)
Running corporate TV: content editor broadcast daily

Reason for leaving: Was offered a role on Gorgon and was ready for a new challenge within the same company.

Project Communications Executive في KBR (M.W. Kellogg)
  • المملكة المتحدة - لندن
  • يوليو 2006 إلى يناير 2008

M.W. Kellogg Limited (MWKL) was a British full service contractor primarily serving the hydrocarbon market with the capability to execute worldscale international projects from conceptual feasibility studies through fixed price turnkey mega-projects.

Working on the Pearl GTL Project, responsibilities included (July 06 - Jan 08):

Start up of Communications Department for Project, implementing various communications activities with our client Shell
Organising project events (milestone, annual)
Writing and editing the fortnightly newsletter and quarterly Project magazine
Managed communications content on intranet
Running employee forums and coordinating bi annual employee satisfaction surveys
Managing ‘Pearl TV’ - Project news on LCD screens around the office
Involved in strategic planning of communications for a 45 000 man workforce (mostly illiterate)
Introduced project branding and identification guidelines
Managed a team
While working in this role the companies’ corporate communications manager went on maternity leave and they asked me to cover both the Project and corporate roles which I did for 6 months before moving permanently to corporate.

Reason for leaving: London project operations were moving to Qatar and corporate role became available due to previous manager not returning from maternity leave so company asked me to fill in.

PR and Events Assistant في Johnson & Johnson, SA
  • جنوب أفريقيا
  • يونيو 2005 إلى أغسطس 2005

I was hired as an intern to manage a number of PR activities for the company including advertising on radio for the companies birthday, organizing competitions, organizing company events as well as some internal communication. This was a 3 month job while i was studying to get my PR diploma.

Reason for leaving: 3 month internship

Administrator, Sales Assistant and Bookkeeper في KTM Motorcycles, SA
  • جنوب أفريقيا
  • يناير 2003 إلى ديسمبر 2003

Administrator, Sales Assistant and Bookkeeper - KTM Motorcycles, SA (2003)

Production Manager & Researcher في Global Nomads TV Travel Show, SA
  • جنوب أفريقيا
  • يناير 2002 إلى ديسمبر 2002

The concept was to start up a TV travel show aimed at young South Africans, encouraging them to travel and advise them on visa information as well as places of interest to visit in different cities around the world. My job was to get in touch with local authorities, airlines, places of interest etc and gain filming rights and sponsorship for our team.

Reason for leaving: Business went bankrupt and I was made redundant.

PR and Events Manager في Mr Price Red Surf, SA
  • جنوب أفريقيا
  • يوليو 2001 إلى أغسطس 2002

I ran a surf school and backpackers with a partner. We ran various surfing competitions and surf camps for our learners. I was responsible for all PR and promotion of the school and the Red Surf brand who were our sponsor. I was also involved in teaching both children, adults and foreigners how to surf.

Receptionist في Custom Silicon Configuration
  • بلجيكا
  • يناير 2000 إلى ديسمبر 2000

Receptionist - Custom Silicon Configuration, Belgium (2000)

Production Manager & Assistant في KHS Food Technologies, SA
  • جنوب أفريقيا
  • يناير 1999 إلى ديسمبر 1999

Production Manager & Assistant - KHS Food Technologies, SA (1999)

Trainee Manager & Sales Consultant في The Marketing Firm
  • المملكة المتحدة - لندن
  • يناير 1998 إلى ديسمبر 1998

Trainee Manager & Sales Consultant - The Marketing Firm, UK (1998)

الخلفية التعليمية

دبلوم, Public Relations
  • في Cape Peninsula University of Technology
  • ديسمبر 2006

I took the following subjects while studying PR and excelled during my 3 years at CPUT graduating with Cum Laude. PR Marketing Events Management Media Studies Communications Photography English I was also asked to be a PR tutor for first year students during my second year.

Specialties & Skills

Event Management
Internal Communications
Employee Engagement
Marketing
Public Relations
BOOKKEEPER
BRANDING
INTRANET
LIAISON
OPERATIONS
STRATEGIC PLANNING
Communications
Marketing

اللغات

الأفركانية
متمرّس
الهولندية
متمرّس
الانجليزية
متمرّس