Directeur Général
Célia algérie Groupe LACTALIS
Total years of experience :27 years, 1 Months
Implement the development strategy of the company,
Achieve the results as per the budget and Company P&L
Put in place an efficient human structure.
Implement a new distribution strategy the same as the marketing one. use it's strong leadership to make change happen at all levels.
Developed 4 new brands of products.
Daily team managment of 620 members.
From January 2011 Till today:
SALES DISTRIBUTION AND BUSINESS DEVELOPPMENT DIRECTOR AT IFFCO TUNISIA " L'APPETISSANTE":
- Managed local Sales volumes of USD 30M.
- Manage export sales ( Africa and Middle east) of USD 7M.
- Developed and successfully introduced new brands.
- Successfully managed and implemented a new production plant
- Managing the Distribution through Wholesale, Modern Trade and Direct distribution channels.
- Managing 85 staff under my direct supervision.
- Daily, weekly, Monthly monitoring of the targets and reporting to the top management.
- Responsible for the P&L profitability per product.
- Training the sales teams and the wholesellers.
- Prepare the annual plan and the Budget
- Participate in the 3 years plan
- Define sales and distribution strategy for new products and brands.
- Handle trade activities.
- Handle distribution, dispatching and stocks
- Route to market implementation
SEPTEMBER 2006 To DECEMBER 2010
DANONE TUNISIA
SUPPLY CHAIN Then SALES DIRECTOR:
- Managing the whole country primary and secondary deliveries ( 250 trucks of secondary and primary deliveries)
- Upgrading old distributors and establishing new ones ( 18 existing and 6 new)
- Project leader for S&OP and MPS.
- Routings management and optimization.
- Cost management for all the distribution company ( P&L of USD250 M)
- Establishing the three years plan for the distribution company.
- Manage a sales team of 25 salesmen.
- Route to market project leader.
- Market returns reduction ( from 0, 25% to 0, 17 saving of USD200 k)
- Responsible for monthly, quarterly and yearly reporting for the distribution company.
- Member of the DANONE committee of continuous improvement.
June 2004 To JUIN 2006
GENERAL MANAGER ( Directeur Général D'usine)
Signal LUX group.
- Implementation of a new plant. ( 5400 M²)
- Reorganization of stuff and personnel for 450 employee and 35 managers.
- Administration ( 220 employees and 13 Managers)
- Implementation of the logistics department.
- Follow up of production transfer from France and Italy ( 1, 3 M Euro /year)
- Outsourcing in Tunisia ( plastic molding)
- Industrial upgrade (quality and productivity improvements) via investments partially subsidized by the Tunisian government
- Full responsibility over HR, Finance, Logistics, production and P&L.
APRIL 2000 To APRIL 2004
SUPPLY CHAIN MANAGER
VALEO ( constructor FIAT):
- Procurements: ( 40 M Euro, 32 suppliers)
- Manage a team of 90 employee and 12 managers
- Customer Relationship Management ( FIAT)
- Production Management ( 400 references of finished products, 22 production lines)
- Warehouses management ( 1500 references of intrants)
- ERP Administrator (production, MRP, parameters and outputs)
- Inventories optimization ( Target: 13 days)
- Supervision of import and export operations (15 trucks by week)
- Responsible for the regional project of direct procurements (150 worldwide suppliers outsourced for Tunisia, Poland and Morocco): 1 year s spent in Italy with implementation of two cross docking hubs in Geneva and Torino.
- Certified Valeo SIOP MPS.
JUIN 1998/MARS 2000
Purchasing Manager
HENKEL TUNISIA:
- Procurements ( 4 M Euro, 40 suppliers)
- Establish purchasing budget
- Warehouses management (800 references)
- Member of the implementation team of MFG PRO ( MRP, parameters, and outputs)
- Optimization of inventories
- Supervision of import and export operations ( 18 trucks / week)
- Subcontractors contracting.
- Material cost calculation.
- Transport optimization for imports ( USD100 k saving)
SEPTEMBRE 1996 To DECEMBRE 1999 /
ASSISTANT Then Procurements Manager
BRISTOL MEYERS SQUIBB UPSA TUNISIE:
- Procurements follow up and planning ( 7 M Euro, 15 suppliers)
- Warehouse management ( 600 references of raw materials)
- Inventories optimization
- Procurements budgets.
- Implementing direct sales to pharmacies.
- Cash collections.
Bachelor Degree, 1996 Institut des Hautes Etudes Commerciales Tunis Carthage
