Soha ElWishey

• Responsible to raise brand awareness about company’s products and services of rooftop farms and green walls through integrated marketing plans and activities, stressing on company’s purpose of sustainable systems and their contribution to a better green environment.
• Developed a marketing plan after market research and competitive analysis, targeting the appropriate market segment for each product. Allocated strategic marketing tactics to drive engagement and increase sales.
• Achieved increase in Facebook fanbase and 20% engagement rate; using page to promote products, take customer orders and manage customer service.
• Co-created first homegrown Herb Garden Kit in Egypt, managed new product launch through events and social media. Developed a planting manual for ease of use and assisted in the operations and logistics of the product manufacturing, procurement & supply and home delivery service.
• Planned and participated in events aligned with marketing strategy of each product, accomplishing an increase of rooftop farm sales, herb garden kits & farmer’s crops to support the low income urban farm projects. Developed a database of customers and managed a follow-up system for after sales service.
• Developed a database of prospective customers of engineers, architects, interior designers & developers for the B2B target market; applying a direct marketing approach for direct sales and future business opportunities.
• Coordinated and devised educational workshops on Hydroponic Farming, with preparing the outlines and key points of the course, allocating the appropriate budget and marketing the workshop.

Writing reviews on different restaurants and shops on Cairo360 website, having a sharp eye for customer service and quality of products either food or retail goods.

Writing healthy and well being articles in Fibers magazine, offering how to incorporate a healthy diet in your daily life providing information about food benefits; including two recipes each issue.

• Responsible for coordinating all operations from purchase of raw materials to shipment of finished products to the end users, both local and international destinations.
• Operational planning of procurement, production, inventory control, logistics and distribution.
• Negotiated with shipping agents, carriers, warehouse operators for services and preferential rates. Also responsible for handling all shipping documentation.
• Strategic planning and forecasting of quarterly and yearly production plans to ensure market sales revenue & achieving target goals with the coordination and support of all departments.
• Developed plans & procedures for transportation and storage of goods.
• Coordinated all communications B2B with sister companies and also B2C to ensure a smooth flow of operations and delivery of products.
• Participated in marketing and branding of Mom’s Food; developed the catalogue, brochure and website written content, designed labels for different products local & export, and carried out market research.

• Responsible for maintaining and updating records of shipping documents, reports & inventory records.
• Arranged for all shipping documentation, oversaw the scheduling & dispatching of goods and tracking & tracing of goods in transit.
• Assisted in the procurement process including preparation of analysis sheets, calling for bids, organizing offers and technical information; also preparation of the purchase orders to be dispatched to suppliers.
• Extensive communication skills through different channels locally and globally dealing with suppliers, shipping agents, other NGOs worldwide and with all departments in the EMRO region.
• Designed & implemented a new computerized system of inventory management to provide accurate processing and efficient tracking of stock & cost control.

• Responsible for managing the pharmaceutical sales effectively.
• Dispensed prescriptions, with providing various customer services like counseling on medications.
• Managed procurement of drugs & supplies from different sources with negotiations for the best prices to ensure cost effectiveness and maximize sales revenue.
• Maintained inventory and stock control, supervising & educating staff for the handling of all types of medications.

• Responsible for supply of medications to medical wards, departments and outpatient clinics and following up dispensing of inpatient medication.
• Managed stock control using JAC computer system and maintaining a rigorous pharmacy environment through application of accreditation standards for quality

• Responsible for drug production process and preparation of sterile pharmaceutical compounds in accordance with policies and guidelines of "Good Manufacturing Practice".
• Assisted in supervising staff during the production process, the packaging & labeling of products, ensuring quality assurance and safety measures.
• Assisted in the proceedings & documentation for attaining the ISO 9001 Certificate of Quality.