Soha Nazir

▸ Manage ongoing Shopify store operations for pet DTC brands across UK, EU, and Australia including
product launches, site merchandising, collection management, and catalog accuracy.
▸ Built Klaviyo lifecycle email automation from zero — welcome series, abandoned cart, post-purchase, and
winback flows — integrating Recharge subscriptions and Smile.io loyalty programs.
▸ Achieved 20% conversion rate improvement by identifying and resolving UX friction points using Hotjar
and Microsoft Clarity, backed by behavioural data analysis.
▸ Grew organic traffic by 25% through Shopify SEO, product content optimisation, and collection structuring
aligned to search intent across UK and Australian markets.
▸ Maintained GA4 and Shopify Analytics reporting dashboards tracking funnel performance, session quality,
and revenue by channel to support weekly trading decisions.
▸ Re-engaged by same client in February 2026 after original engagement ended — reflecting quality of
delivery and client trust built throughout the first year.

- Architected and launched Shopify storefronts from scratch, delivering full-stack setup including
theme customisation, backend configuration, product page optimisation, and technical SEO.
- Executed comprehensive on-page and technical SEO strategies, driving a 25% increase in
organic traffic and significantly improving search visibility across UK, European, UAE and US
markets.
- Implemented Recharge subscription infrastructure to build sustainable recurring revenue
streams, and integrated loyalty ecosystems (Smile.io, LoyaltyLion, Voucherify) to strengthen
retention.
- Developed and deployed Klaviyo email marketing flows for lifecycle marketing and customer
re-engagement, contributing to a 10% increase in customer LTV.
- Applied Hotjar and Microsoft Clarity behavioural analytics to identify UX friction points and
implement CRO improvements, resulting in a 20% uplift in conversion rate. Aligned SEO, UX, retention, and performance marketing strategies into a unified growth
framework, supporting consistent revenue performance across international markets.

▸ Managed end-to-end e-commerce operations for international brands across Amazon, Noon UAE, Walmart,
Shopify, and TikTok Shop, coordinating marketing, logistics, supply chain, and creative teams.
▸ Led marketplace launch projects across GCC, UK, and US including brand onboarding, catalog setup,
pricing strategy, and go-live execution with cross-functional stakeholder coordination.
▸ Built ClickUp and Asana project workflows, SOPs, and operational documentation for recurring e-commerce
launches and marketplace onboarding, improving team execution consistency.
▸ Managed Amazon Sponsored Products, Sponsored Brands, and Noon CPC campaigns with structured bid
optimisation, ACoS monitoring, and ROAS improvement through data-driven restructuring.
▸ Conducted weekly KPI reporting covering revenue, traffic, CVR, AOV, inventory health, and advertising
performance across all active channels.
▸ Oversaw inventory and fulfillment operations with proactive SLA monitoring, stockout prevention, and
supply chain coordination across multiple warehouse and logistics partners.

- Delivered Amazon PPC setup, management, and listing optimisation services to FBA sellers
across multiple product categories, consistently improving campaign ROI and organic rank.
- Conducted in-depth keyword research, ASIN analysis, and competitor benchmarking to inform
listing strategy and PPC targeting.
- Managed catalog updates, inventory monitoring, account health, and case management for a
growing portfolio of Amazon seller accounts.