Soha Nazir

• Led Shopify DTC store operations for a pet nutrition brand across UK, EU, and Australian markets, covering product launches,
site merchandising, collection management, and catalog accuracy across three active trading territories.
• Architected Klaviyo lifecycle automation from the ground up, building welcome, abandoned cart, post-purchase, and
winback flows integrated with Recharge subscriptions and Smile.io loyalty. Automated flows drove 21% of total monthly
DTC revenue within 90 days of deployment.
• Drove a 20% conversion rate improvement by identifying and resolving UX friction through Hotjar and Microsoft Clarity
behavioural analysis, including checkout drop-off and mobile navigation issues.
• Grew organic traffic by 25% through Shopify technical SEO, product content optimisation, and collection architecture aligned
to commercial search intent.
• Maintained GA4 and Shopify Analytics dashboards covering funnel performance, session quality, and channel revenue,
delivering weekly trading intelligence to senior stakeholders.
• Re-engaged by the same client in February 2026 after the original engagement concluded, a direct reflection of delivery quality
and client trust.

- Architected and launched Shopify storefronts from scratch, delivering full-stack setup including
theme customisation, backend configuration, product page optimisation, and technical SEO.
- Executed comprehensive on-page and technical SEO strategies, driving a 25% increase in
organic traffic and significantly improving search visibility across UK, European, UAE and US
markets.
- Implemented Recharge subscription infrastructure to build sustainable recurring revenue
streams, and integrated loyalty ecosystems (Smile.io, LoyaltyLion, Voucherify) to strengthen
retention.
- Developed and deployed Klaviyo email marketing flows for lifecycle marketing and customer
re-engagement, contributing to a 10% increase in customer LTV.
- Applied Hotjar and Microsoft Clarity behavioural analytics to identify UX friction points and
implement CRO improvements, resulting in a 20% uplift in conversion rate. Aligned SEO, UX, retention, and performance marketing strategies into a unified growth
framework, supporting consistent revenue performance across international markets.

• Managed a portfolio of 50+ Amazon and Shopify brand accounts for UK, US, and UAE-based clients, delivering listing
optimisation, PPC restructuring, account health management, and catalog uploads across Seller Central and Noon Seller
Lab, overseeing a combined monthly ad spend exceeding $55, 000.
• Optimised 400+ product listings across Amazon Seller Central and Noon Seller Lab through keyword-led content, A+
Content builds, and search visibility improvements, driving consistent organic rank improvements across managed
catalogues.
• Built KPI dashboards tracking advertising efficiency, sales performance, and operational health across client portfolios;
supported Noon UAE accounts with listing setup, visibility optimisation, and promotional campaign coordination.
• Conducted keyword research using Helium 10 and DataDive; managed launch readiness on Amazon Seller Central, Noon
Seller Lab, and WooCommerce across 15+ product launch projects.

• Delivered a series of structured e-commerce analytics reports and category performance outputs using AI-assisted workflows
(Claude, ChatGPT), producing normalised client-ready data aligned to business KPI frameworks.

• Directed end-to-end e-commerce operations for a portfolio of international brands across Amazon MENA, Noon UAE,
Walmart, Shopify, and TikTok Shop, managing brand performance from onboarding through live trading across GCC, UK,
and US markets.
• Led cross-functional workstreams spanning marketing, logistics, supply chain, and creative, directing contributors across
multiple time zones toward launch milestones and live trading targets.
• Owned full-cycle marketplace launches across GCC, UK, and US for 14 brand launches, covering brand onboarding, catalog
architecture, pricing strategy, and go-live execution.
• Managed Amazon Sponsored Products, Sponsored Brands, and Noon CPC campaigns across all brand accounts, reducing
blended ACoS from 36% to 22% and improving average ROAS from 2.4x to 3.8x, with a 28% uplift in total PPC revenue
across key accounts.
• Built ClickUp and Asana operational SOPs that standardised recurring launch and trading processes, cutting average brand
onboarding time by 40% and improving team execution consistency.
• Delivered weekly KPI reporting covering revenue, traffic, CVR, AOV, inventory health, and advertising efficiency, providing
structured trading intelligence to senior stakeholders.
• Oversaw inventory and fulfilment operations with proactive SLA monitoring and demand-driven stockout prevention, achieving
a 35% reduction in stockout incidents across managed accounts.

- Delivered Amazon PPC setup, management, and listing optimisation services to FBA sellers
across multiple product categories, consistently improving campaign ROI and organic rank.
- Conducted in-depth keyword research, ASIN analysis, and competitor benchmarking to inform
listing strategy and PPC targeting.
- Managed catalog updates, inventory monitoring, account health, and case management for a
growing portfolio of Amazon seller accounts.