Sohaib Dara

Currently heading the Devices function in S&D Planning
• Leading the enablement of VoLTE functionality in Telenor's subscriber base
• Partnering with various Handset distributors to increase the smartphone penetration in Pakistan
• Owner of the Devices P&L along with FC Management and yearly target setting
• Contributing to yearly Revenues in excess of PKR 1 Billion
• Develop marketing plans in terms of sales, rollout, channel enablement, campaigns, incentives and consumer value proposition
• Distributor & Partner management pertaining to stock availability, servicing and warranty support, special deals, margins, price drop rebates etc.

- Supervised complete Biometric Verification System (BVS) devices footprint (including both GSM & Financial Services)
- Managed end to end testing and procurement of new BVS devices for the operator
- Led retailer enablement and channel strategy related to all channels to enhance sales of all products
- Owned the policy & process related to sales through retail channels while achieving set targets
- Liaised with Telenor regions, Channel planning units, retailers, franchises, regulatory, fraud & risk teams to ensure efficient operations
- Forecasted and identified new business cases and requirements to optimize results

- Managed end to end P&L of Telenor’s device portfolio for all channels including 300 Franchises, online Channel and Corporate Sales
- Managed own device and partner handsets sales to increase internet penetration
- Developed marketing plans in terms of Franchise sales, marketing rollout, channel branding and enablement, campaigns, incentives and consumer value proposition
- Vendor management pertaining to stock availability, servicing and warranty support, special deals, margins, price drop rebates etc.
- Forecasted and managed inventory and supply chain efficiency with regards to aged inventory or stock-outs, channel wise forecasting refinement, disbursement, tracking, and improvements

- Completed Devices P&L and FC Management along with yearly target setting
- Launched and sold 200, 000 of Telenor’s own branded mobile devices to increase internet penetration
- Directly contributed in achieving Rs.500+ Million annual revenue for the corporate channel
- Managed product development of Telenor’s own branded mobile phone range

- Managed projects including brand health tracker, retail execution tracker, largest tele-survey
completing over 100, 000 quarterly interviews directly resulting in deriving Telenor’s brand strategy
- Support measures to increase the impact and visibility of consumer insight across the organization
- Forecasted company needs and delivered consumer insight projects that impacted decision making
- Coordinated with research vendors and agencies for research briefs, studies, data and payments
- Applied best practice and delivered research such as segmentations, consumer panels and qualitative
and quantitative analysis to deliver value for money
- Forecasted company needs and delivered consumer insight projects that impacted decision making

- Worked on Brand Health, Customer Satisfaction, Churn Management, Usage & Attitude and Choice Based Conjoint (CBC) etc. for major telecom clients.
- Managed research projects including study and proposal design, survey tools, analysis, insights
- Planned and managed budget for assigned studies and projects
- Provided a holistic view of the customer, the marketplace, and trends by integrating data from different domains for strategy development and decision-making

- Managing the Team at the Care Center to ensure seamless customer services.
- Looking after the day to day functioning of the Customer Care Center.
- Manage Customer Retention as a prime focus.
- Manage the cash and inventory of the Customer care center and ensure proper functioning.
- Generating new sales for the centre in the form of in-house/walk-in sales.
- Compilation of Sales and Retention Reports in coordination with other Centers.
- Ensure that field related operations are managed so that customer issues are handled properly.
- Ensuring that all compliance related issues are managed.

-Complete ownership of Care Center, POC for nationwide reporting and 02 direct reportees.
-Managed the cash and inventory of the Customer care center
-Generated new sales for the center in the form of in-house/walk-in sales
-Managed a team of brand managers promoting wi-tribe through kiosk set-ups
-Liaised with concerned departments for maintaining & improving sales business more efficiently