Sohaib Samman

Key Achievements:
•Oversaw SAFF's full brand transformation, including the federation’s refreshed identity and major competition branding.

•Led the rebranding of the King's Cup trophy, introducing a new design and visual language.

•Spearheaded the development of SAFF’s new website and mobile app.

•Launched BTL materials showcasing SAFF’s creative initiatives and fan engagement efforts.

•Managed "The Falcon's Nest" National Team Fan Zone at the 2023 AFC Asian Cup in Qatar.

•Led launch and sales strategies for SAFF’s first official merchandise during the 2023 AFC Asian Cup in Qatar.

•Successfully delivered the King’s Cup Fan Zone in Jeddah 2024.

•Developed the strategic framework for Regional Training Centers (2024-2025).

•Collaborated with Adidas to launch new Saudi national team jerseys.

•Directed ATL communication for AFC Asian Qualifiers 2026 (airports, billboards, social media).

•Strengthened brand loyalty and product sales through collaborations with Webook.

•Executed booth activations at over 10 major events (World Football Summit, Jax Diriyah, EA Sports, KSU Sports Health, SFA).

•Designed and led sponsorship strategy for AIAF Law Congress 2024.

•Shaped CSR initiatives, driving SAFF’s social impact and community strategy.

•Managed AFC U17 branding across stadiums, venues, and ceremonies.
•Led branding & commercial rights for Saudi Super Cup (Hong Kong 2025).
•Directed marketing & communications for U20 Gulf Cup (Abha).
•Contributed to the FIFA World Cup 2034 bid team, supporting the "Growing People Together" vision.

Key Achievements:
•Spearheaded Aquafina's relaunch in KSA and Jordan, driving packaging innovation and market repositioning.

•Introduced new PET bottle for Aquafina, enhancing sustainability and brand appeal.

•Executed modern trade and in-store activations across KSA and Jordan.

•Built a robust consumer database for Rockstar, optimizing first-party data utilization.

•Led ATL, BTL, and digital activities, boosting brand visibility and engagement.

•Activated e-commerce partnerships with Noon, HungerStation, Qua, and other platforms.

•Implemented cost-saving strategies to increase profitability.

•Delivered influencer campaigns for Rockstar and Aquafina.

•Developed sponsorship strategies for Dakar Rally and Formula E.

•Partnered with health and sports organizations to enhance credibility and trust.

•Led launch planning and readiness for Aquafina Sparkling in 2023.

•Launched afreezha sustainability program across major events and compounds.


Results:
•Achieved 10% value share and 11.4% volume share for Aquafina in KSA (YTD Oct 2023), marking a significant year-over-year increase

Key Achievements:
•Delivered 15% year-over-year sales growth.

•Boosted brand ranking from 12th to 4th place in Saudi Arabia.

•Increased home delivery sales by 22%, with a projected annual growth of 45%.

•Drove social media engagement up by 400%, enhancing community connection.

•Improved brand awareness to 8%, strengthening market presence.

•Achieved highest growth in top-of-mind awareness (2019-2022).

•Expanded exports to six new Middle Eastern markets.

•Established strategic partnerships with eight top Saudi football clubs and the national team.

•Led comprehensive communication and marketing strategies, including multi-channel campaigns and influencer collaborations.

•Supported brand expansion and new SKU innovation.

As a business developer and a group account manager, I am handling Huawei KSA & STC campaigns.I created and I understand projects scope/brief in its entirety and ensured the project scope/brief is clear for all parties, I consulted clients on how to best achieve their objectives. I pitched ideas/services that will genuinely benefit existing clients and bring revenue to the company. I coordinated meetings and establish efficient communication between all parties. I created project estimates and proposals in coordination with Division Heads. I created a project plan in coordination with all parties and ensure the plan is clear for all. I supported and guided different internal and external team members to ensure they are achieving the project objectives. I ensured the timeliness, accuracy, and general quality of all deliverables of a project. I monitored projects on an ongoing basis, and maintained an up-to-date task list for all projects. I scheduled tasks in coordination with Division Heads and other project managers. I generated daily/weekly project status/progress reports and presented them to the clients. I assisted in the development of in-depth strategies for my clients with clear deliverables and KPI's for the company. I developed and presented relevant business proposals. I Met with new potential clients and maintained relations with key clients. I achieved the company’s sales targets.

Clients Managed:
- Huawei KSA
- GSA & MPF
- STC campaigns

Key Achievements:
•Secured over 16 new client accounts through strategic pitching.

•Created and launched National Day campaign video for GSA.

•Supported Huawei KSA product launches (Nova4, Matebook13).

Clients Managed:
- Virgin Mobile KSA
- AlMarai Company (Managed the 40-Year Campaign)
- King Khalid Foundation
- Badir Program for Technology Incubators


Key Achievements:
•Led integrated ATL, BTL, PR, and social media campaigns for Virgin Mobile's "No Limits" and Almarai’s 40-Year campaign.

•Executed successful VAT ATL campaigns and Ramadan charity initiatives.

•Managed BTL activations for Al Hajj & Umrah.

•Launched FASAH "Tabadul / Saudi Customs" campaigns.

•Developed innovative ideas and on-ground activations to boost sales.

•Established strong partnerships with major brands and organizations.

Role: Supports the Sales Capability department in developing sales functions by means of increasing sales force capability and implementing best practices.

- Work closely with Sales Function Supervisors and Managers to develop implementation plans for best practice initiatives.
- Maintain a presence in the field and Highlights strong performers & identifies areas of improvement.
- Train front line sales on fundamental sales practices.
- Direct reporting to Sales Capability Executive.
-Managed some of the Internal Marketing in the ABP.
-Handeld and participated in many of the marketing activities.
-Managed and coordinated for more than 20 CRs and TDS around the ABP factories.
-Managed and coordinated with the clients for sponsoring their events.
-Managed the annual meeting of the company "Sales Rally 2015" witches located in Raddison blu hotel.