Traffic Acquisition Head
Goquest Media Ventures Pvt. Ltd.
Total years of experience :7 years, 11 Months
CRO, SEO, SMO, SMM, SEM, Content Marketing, Traffic Acquisition,
Key Role:
- Focusing on strategy planning & trends in UAE Market.
-Analysing Portal.
-Competitor Analysing.
-Changes recommendations according to strategies planned.
-Research & Development according to trends
-SEO - Optimizing website for SERP, On-page optimisation
-SEM - Research & analyse keywords, creating ads, executing campaigns & monitoring Google adwords.
- Google Analytics - Creating Reports, Monitoring Portal, Finding ups & Downs in the portal.
Key Role
• Optimizing the website by doing extensive keyword research for & recommended them for including in highly targeted content.
• SEO analyzing and recommending in coordination with elements and structure of websites and webpage.
• Identifying and implementing various strategies for increasing website traffic through organic search without being blacklisted.
• Implementing quality Link Building techniques.
• Implementing various strategies for social media e.g. running contest on Social Networking sites for increasing Fans, Followers & to generate audience conversion through visits.
• Optimizing Social Networking Profiles with Business related keywords for increasing search visibility & Manages social media sites.
• Engages in dialogue and monitors customer issues.
• Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media.
• Measuring the impact of social media on the overall marketing efforts.
• Monitoring audience through Insight’s & updating posts regularly on time according audience engagement.
• Implements & manage social media campaigns.
• Also Promoted social media within the organization
Organization: IMACS (Interactive Media and Communication Solutions) PVT LTD (Jan 12 to Dec 12)
Designation: Search Engine Optimization
Key Role
• Worked for various On-page elements to make the site both User and SE friendly.
• Ensured that the Meta and Title tags are well optimized to increase the chances of the website being picked by search engines.
• Generated high quality back links from high quality sites & link submission Websites.
• Created various documents like Website Evaluation, Page level evaluation, Analytics Report, Campaign Report, Rank Report, etc.
• Continually monitored organic search rankings to increase traffic.
• Knows the importance of various metrics & dimensions in Analytics and how they are interrelated to give the proper insight of the performance of the site on different mediums.
• Generated good understanding in identifying the best practices done by the competitors to attract more and more traffic and conversions on the site.
• Developed various reporting formats to be forwarded to the clients giving them perfect insight on the performance of the site.
Projects worked on
• www.lntmf.com (SEO & Analytics Reporting)
• www.ifbappliances.com (SEO & Analytics Reporting)
• www.fiat-india.com (Analytics Reporting)
• www.sushilfinance.com (SEO & Analytics Reporting)
• insurance.birlasunlife.com (SEO & Analytics Reporting)
• mutualfund.birlasunlife.com (SEO & Analytics Reporting)
Organization: Deemalls Solutions & Dezigncode (june 09 to November 11)
Designation: Search Engine Optimization & Social Media Executive
Key Role
On page optimization (SEO)
• Website Analysis
• Competitor Analysis
• Keyword Analysis and Optimization
• HTML Purification and Implementation of analytics suggestions
• Creation of Meta Tags and Site Maps
• Reporting and monitoring Site traffic analysis
Off page optimization (SEO)
• Link Building Campaigns
• Article Syndication
• Directory and Search Engine Submissions
Social Media Optimization (SMO)
• Social Networking
• Using Twitter, Facebook etc. for promotion
• Social Bookmarking
Blog Management
• Installing Wordpress, Blogger, Squidoo, hubpages etc.
• Theme Implementation
• Blog Updates and Promotion
Projects worked on
• www.setindia.com (SEO & SMM)
• www.maxtelevision.com (SMM)
• www.sabtv.com (SEO & SMM)
• www.videochaska.com (SEO & SMM)
• Worked on various UK & South Africa based clients for SEO