Sohail Patel

• Acted as the primary liaison for client marketing teams.
• Led the development and execution of integrated marketing campaigns ensuring quality, timelines and budget alignment.
• Created clear briefs for the teams based on client objectives while always maintaining high-quality standards.
• Coordinated with creative, digital, media, and production teams to produce creative, media and digital assets aligned with the campaign.
• Oversaw project timelines, budgets and resources ensuring campaigns are executed efficiently and cost-effectively.
• Worked on cost sheets to quote the clients and supported the finance team with the invoicing process to help the overall revenue goals.

• Served as a key client contact and managed the day-to-day running of the client accounts ensuring deliverables are met on time.
• Liaised regularly with clients to develop and maintain relationships with key people on the client side.
• Managed and educated junior staff and account servicing counterparts.
• Developed a range of internal and external content including key message documents, briefing docs, proposals, creative strategy, etc.
• Set up, monitored and reported campaign performance measurement and evaluation criteria using paid analytics tools.
• Internally coordinated with the creative, copywriting, performance marketing, finance & accounts department quickly and efficiently.
• Spotted market trends and leveraged them for the benefit of the client.

• Headed and set up guidelines for the team in reaching marketing KPIs
and daily social media tasks.
• Checked the statuses of each clientsjob(s) in the social media
department and ensured the timely delivery of tasks.
• Successfully ran and managed advertising on all social media channels
for all the clients.
• Worked towards upselling and pitched social media to prospects by
crafting social media plans and proposals.
• Reviewed advertising reports for social media campaigns and
monitored media coverage to create reports on PR initiatives and
results.
• Google Adwords: Leveraged free Google Ad credits for Google Ads for
our cleaning and disinfection service client.
• Hosted webinars to market our agency services.
• Performed otherjob-related duties as assigned by the founder.

• Managed the overall communications of offline as well as social media accounts including renowned brands from the Hospitality and Food & Beverage industry.
• Crafted exceptional social media proposals with strategies and ideas winning new projects and retainers.
• Constructed strategies for existing accounts.
• Created paid advertising proposals for social media platforms such as YouTube, Facebook, Instagram and more.
• Liaised with the network of influencers for the influencer marketing of the clients.
• Worked on all the copywriting aspects for well over ten accounts (including company profile, flyers, brochures, newsletters, fact sheets, website content, etc.)
• Maintained consistent growth and positive engagement of social media accounts through paid promotions.
• Expertly prepared all the advertising and monthly performance reports.
• Overlooked community management.

• Created Social Media Proposals including Strategy, Content, Paid Media
Plans and pitched them to the prospects.
• Developed and executed social media strategy for existing clients.
• Developed, grew & sustained engagement on the social media
community for new as well as existing clients.
• Day-to-day management of social media tasks like publishing content
and paid media management for clients.
• Created monthly social media reports with thorough competition
tracking and analysis of content and paid promotion.
• Conducted meetings and presented strategies and reports to existing
clients.
• Contributed to events including press conferences and promotional
events.

Brands worked on - CentrumDirect Ltd., CentrumForex and The Better India.

• Liaised with the clients to discuss their requirements and translated them into briefs to discuss with the agency departments.
• Created effective digital strategies and worked collaboratively with the planning and creative teams to develop and execute digital strategies.
• Provided creative solutions & campaigns that met the client brief and budget for ongoing seasons & offers and ensured seamless execution by actively delivering reports.
• Managed end-to-end multi-channel campaign content for the clients.
• Developed content for the clients’ CEO & top management via letters & announcements.
• Contributed to the blogs of internal brands.
• Ensured all digital marketing activity is accurately monitored and measured & used the data driven insights to make informed marketing decisions.

• Responsible for building multi-channel marketing strategies (roadmaps & tactics), looking at emerging platforms, content creation, reporting and client relations.
• Executed marketing communications through e-mail blasts and pay-per-click ads.
• Developed proper messaging content reflecting the brands’ personality, tone and voice for execution across all online media properties.
• Ensured tactical alignment with the stated goals, objectives and strategy.
• Analyzed and refined social marketing process for better results and new opportunities.

• Worked with the CMO, SEO team & technical team to execute the launch and marketing of internally developed software. Facilitated smooth internal communication within departments.
• Responsible for managing e-mail blasts, blogs, communications & content strategy across various Social Media platforms.

Brands worked on - KORUM Mall, The MobileStore, Ditto TV, Zee Khana Khazana, Antonio
Bernini, aLL - The Plus Size Store.
* Developed & managed content for all online channels with the particular focus on digital/social
media and website.
* Worked with the marketing team to execute campaigns and strategy around social media.
* Created monthly dashboard reports including insights and recommendations.
* Observed trends and correctly applied that knowledge to boost the use of social media presence of
the clients.
* Assisted in pitch presentations for client acquisition.

Prepared daily content & maintained Social Media profiles of Hokey Pokey across various
platforms (Facebook, Twitter, Instagram, etc.) including copywriting, posting, reporting and
responding to fans.
* Maintained client relations through daily interaction.

Brands worked on - American Tourister, Super-max, Lavie bags.
* Created and drafted Press Releases and Company Profiles.
* Tracked daily for coverage of clients and prepared coverage dossiers/Publicity reports and Mast
heads.
* Pitched the releases and features to Journalists, Columnists, Reporters, Editors, Writers, etc. and
made follow up calls and updated the Media List in tandem.