Marketing Manager
LG Electronics India Ltd
Total years of experience :17 years, 11 Months
Job Responsibilities:
Handling 7 Distributors In Branch, Bhopal, Gwalior, Sagar, Chttarpur, Betul, Shivpuri Guna With 500 Sub Dealer Network 15 Cr Monthly Turnover
Handling National Retail, Modern Trade, Regional Retail, Company Brand Shops, BIG MBO With 10 Cr Monthly Turnover
Responsible For Branch Monthly Targets Achievement Through Various Retails Channels
Responsible For Proper Utilization Of Branch Marketing Monthly Budget On Various Marketing Activities
Ex: BTL Activities: Road Shows, Mall Exhibitions’, Gwalior Trade Fair, Bhopal Trade Fair, In Shop Sales Promotion Activity, Society Activity, Press Ads, Radio Promotion, Hoardings, Leaflets Banners, With Complete Designing Adhering Company Guidelines And Targeting Instant Sales From Channel
Responsible For Organizing Exhibitions’ Tech Shows, Dealer Meets
Exhibition: Gwalior Trade Fair, Bhopal Trade Fair, Designing, Fabrication Of 8000 Sq Ft Stall With Company Branding & Guideline And Display Of Full Range Of Company Products, Appointing Manpower In Trade Fair, Ensuring 5 Cr Sell Out With Proper return On Investment & Profitability
Dealer Meets: Organizing Regular Dealer Meets For New Product Launch, Festival Consumer Offer With Sub Dealers And Direct Dealers
Tech Show: Organize Regional Tech Show For Mp& CG For Displaying The Entire Range Of LG Products And
New Line Up
Responsible For Vendor Management, Taking Work From Vendor Adhering Company Guideline, Negotiation For Activities & Marketing Elements, Ensuring Quality, Proper Quantity Company Specification
Responsible For Company Brand Shop Management, Ensuring, 100 % Company Guideline
Starting From Signage, In Shop Visibility, POSM, Right Manpower, Display Management, SKU’s Management
Stands & Fixtures, Proper Lighting, AC Working Civil Works Look & Feel,
Responsible For Manpower Handling:
Handling 10 Direct And 65 Promoters At Shop Floor
Direct Reporting Of Team Leader, Product Trainer, Microwave Health Wave Experts, DSO
Manpower Management Of Promoter Target Setting, Recruitment, Training
Job Description
Responsible For Sony India Retail Operations Across Two States MP & CG.
Job Responsibilities:
Handled Sony Electronics Retail Operation Across Madhya Pradesh & Chhattisgarh
Handled Various Retail Formats National Retail, Regional Retail, Company Brand Stores, Distribution Channel.
Handling A Team Of 120 Shop Floor Associates Across Retail Channel
Drive The Sales From Team With 6 Cores Of Monthly Value Turnover Across Retail Channel
Responsible For Secondary Sales and Ensuring that the profitability and financial objectives of the Dealer
Responsible For Proper Inventory & Stock, SKU Management As Per Company Standards
Responsible For Maintaining & Building good Relations with existing dealer and motivating them To Enhance & Expansion Of Retail Channel.
Secondary Job Responsibilities:
Shop Floor Management:
Responsible For Marketing Activities To Support Secondary Sales From Retail Channel
Responsible For Store Upkeep, Store Branding, Offer Communication, POP Management,
Regular Market Visits Across MP & CG To Ensure Proper Implementation Of Company Guideline
Ensuring The Proper Display As Per Company Guideline.
Ensure Proper Grooming Of Store Staff Includes( Sales, Accounts, House Keeping, Security)
Ensure Proper Training, New Product Launch Offer Knowledge To Store Staff
Ensure Proper Placement Of Manpower Right Place At The Right Time
Ensure Customer Data Base Maintained By Back Office Staff
Managing the Retail development Operations for Entire Two States Madhya Pradesh And Chhattisgarh with 80 Stores 70 Stand Alone And 10 Shop In Shops Coordination And Management for local marketing activities, Promotional events, Branding, Merchandizing And Advertising.
Responsible for the marketing and promotional activities at store to improve walk ins. .
Developing the Brand Strategy and advertising strategy..
Responsible for expansion & profitability of business in the States Provide information to the BM / TMI / sales staff about planned activities & their ROI .
Providing support to sales to ensure achievement of targets & smooth functioning
Total Advertising & Brand Communication Strategy - Positioning, Creative, Planning & Production with Media / Product Launch / Brand Campaign / Brand Audit, /Road Shows/Exhibition
Sales & Marketing Of Electric Battery Cars, Campus Vehichle In Three Regions Of India, Bombay, Goa And Gujraat
I Have Done Full Time Regular Masters Of Business Administration (MBA) From University Of Pune With First Class My Major Subject Is Marketing
I Have Done Full Time Regulr Bachelors Of Computer Application From Barkat Ullah University Bhopal