Sohaila Aljabri

Food Assistant Brand Manager- KSA (Knorr & Flora) - Marketing Department: April 2013- present.

1. Planning

* Prepare Annual and Long term plans for the brand and projects, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan, market research plan and marketing appropriation. Agreed with Marketing Director.


2. Lead other functions to achieve the final short and long term objectives of the brand.

A. Marketing Research
* Monitor continues research and draw conclusions on brand performance. Recommend corrective actions based on research findings.

B. Product / Packaging Development
* Roll out regional packaging specs in local market and lead these projects.

C. Advertising
* Prepare brand advertising strategies and programmers, based on agreed strategy
* Brief agency and progress advertising development to find script. Agree with Marketing Director.
* Brief media department on Communication Channel Plans to develop the communication plan. Agreed with Marketing Director.

D. Promotion / Merchandising
* Prepare promotion plan, following discussion with sales department and agree with Marketing Director prior to implementation.
* Develop shelf planograms and lead and develop category & trade story.

E. Control
* Activity timing: Ensure that all activities are completed by agreed time by careful planning and management action
* Budgets: Ensure that all brands / projects expenditure is kept within agreed budget

F. Monitoring
* Brand elements: Monitor all brand element-advertising, product, packaging, promotion price, cost etc-recommending modifications and improvements where necessary.
* Monitor day to day operations on the brand from all function sides to have plans in place on time.
* Monitor competition actions and ability to react fast.
* Brand Data: Review all brand / market data - sales audit, competition and distribution to detect areas of weakness / strength and recommend correcting action.

Food Activity Coordinator (Knorr & Flora) - Marketing Department: April 2011- April 2013.
* Responsible to follow up and ensure logistics/activity of all activities of Foods brands are delivered on time and in full. Compile and update Activity Grid with the coordination with the Brand Team.
* Align with ABM/BM (Brand Manager) and MM (Marketing Manager) on all activities that need to be done during the year.
* Initiate and follow up on all POS material requirement for all brands.
* Track and report all available POSM in market and ensure they are utilized by sales reps which also includes storing and re-using them.
* Coordinate all activities with Creative Services department and NPI for Knorr.
* Follow up all logistical aspect of activations with ABM/BM, deployment of stands on time and right location, ensure promoters are available.
* Assist on activities logistical deployment to market (In and Out of store) i.e. samples dispatch
* Coordinate with CD/ SC on all local promotions co-packing and logistics.
* Coordinate with creative agencies and manage AW and required jobs from them and make sure they're delivered on time as per the brief.
* Helping in preparing annual and long term plans for the brands and projects with alignment with ABM/BM, based on agreed strategy to indicate tonnage forecast, advertising and promotion plan which should be greed with Marketing Director at all times.
* Helping in preparing Knorr's advertising strategies ATL (TVCs & Radio Campaigns) based on agreed strategy.
* Helping in briefing agencies and progress advertising development to find Radio scripts for all Knorr's portfolio. Agree with Marketing Director/BM.
* Brief media department on Communication Channel Plans to develop the communication plan. Agreed with Marketing Director/BM.
* Helped in developing current shelf Planograms and lead and develop category & trade story.
* Always ensure that all activities are completed by agreed time by careful planning and management action.
* Always ensure that all brands / projects expenditure is kept within agreed budget.
* Involved in monitoring day to day operations on the brand from all function CD/SC and Distributor sides to have plans in place on time.
* Working closely with the BD (Brand Developing) teams in all the innovations and re-innovation projects in KSA on both Knorr & Flora.

Mid Career Recruitment and Management Trainee Recruitment- KSA & Gulf Coordinator: March 2010- April 2011.
* Additional to all of the above responsibilities as a Graduate Recruitment Assistant in KSA & Gulf.
* Conduct midcareer WL1, WL2 and staff recruitment process, manage applications, short listing, and logistics aspects of campus recruitment material.
* Oversee all recruitment process activity to ensure the service is delivered to country line / customer in accordance with polices.
* Act as the contact for recruitment services provided to the Arabia cluster.
* Oversee all recruitment services provided through the Service Delivery Centre (SDC) up to and including the offer letters.
* Induction of all new joiners.
* Manage/ administer employee referral systems, OJP and similar internal processes.
* preparing recruitment tracker sheet and recruitment presentation update

Graduate Recruitment Assistant- KSA & Gulf: September 2008- March 2010
Conduct the MT Recruitment process to fill the demand across KSA & Gulf for all functions: * Manage/ administrate applicants online for the HR screening as per the set up criteria.
* Follow the recruitment process for all passed candidates (further test, interviews and shortlist all accepted candidates to the HR Director for final approval.
* Handle the Selection Board events: arrange candidates and handle their logistics, book the Board members, run the briefing session for candidates and finally participate as the Assistant Board Manager through out the Selection Board day.
* Handle the on-boarding process of chosen candidates and issue their offers and work with the responsible HRBP for the first 6 months plan then work on the other logistics.
* Induction of all new joiners.
* Attraction.
* Handling all the Career Fair Activates at the red and blue universities.
* Work on booth artwork, production, installation and dismantling with the advertising agencies.
* Produce give away gifts and business cards.
* Book all participants and run briefing sessions before each CF activity.
* Arrange brands sampling in each activity.

Executive Secratery and Administrative Assistant-HR: May 2008- September 2008
Provide multiple, broad based, timely, and high quality secretarial services; ensuring professional and efficient output, supporting excellence in the HR Department.
Secretarial Support to HR VP
* Ensure timely reply of HR VP's email, highlighting those that require urgent attention.
* On-time, complete, and well-planned travel arrangements including visa application, ticketing, transfers, and accommodation for HR VP and HR Team.
* Maintain a convenient working calendar; efficiently organizing meetings and travel plans.
* Preparation, organization, and retrieval of documentation including PowerPoint, Excel, MS Word formats.
* Weekly follow-up and consolidation of HR reports.
* Maintain a follow-up system whilst ensuring tasks assigned by the HR VP are completed and deadlines met.
* Develop and maintain high level of communication capabilities of the Human Resources Department with Unilever units across the globe, these include maintaining updated contact list, ready reference updates, etc.
* Provide other assistance to HR VP, as required.
- HR Department Coordination: * Coordinate and organize company meetings / conferences.
* Handle HR visitors' visa, accommodation, and transportation requirements.
* Office supplies replenishment.
* Check department invoices and debit cost centers accordingly.
* Efficient control on dispatch and receipt of documents and materials couriered or transported by any other means from/into the HR Department.
* Assist in the development/training of other department secretaries.