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Sohana Perwez, Marketing Specialist

Sohana Perwez

Marketing Specialist·Elora

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 1 years, 5 months

Marketing Specialist

January 2025 - Present

Elora

Riyadh, Saudi Arabia •Hybrid

January 2025 - Present

• Manage and develop the companys digital sales channels, improving e-commerce performance through
enhanced UX/UI, product updates, and order monitoring
• Manage digital advertising campaigns across Meta, Google (Search + Maps), and Snapchat, optimizing for
highest ROI and lowest CPA
• Monitor website performance (traffic, carts, conversion) and prepare regular sales performance and ROI reports
• Improve landing pages and develop offers (bundles, accessories, promotional discounts) to reduce abandoned
cart rate and lift conversion
• Manage CRM follow-up via WhatsApp and email, retargeting potential customers and converting leads into sales
• Coordinate with content team to align creative output with sales goals and drive traffic from content to the online
store
Company industry:
Industrial Production

Digital Marketing Executive

January 2025 - January 2026

AdSky

Riyadh, Saudi Arabia •Remote

January 2025 - January 2026

• Planned and executed digital advertising campaigns across Meta Ads and Google Ads for multiple client accounts
• Partnered with Brands and Influencers to work on campaign strategy and execution
• Tracked and reported on KPIs including conversion rate, ROI, and audience engagement to inform optimization
Company industry:
Advertising
Job role:
Marketing and PR

Marketing Specialist

January 2025 - January 2025

Elora

Riyadh, Saudi Arabia

January 2025 - January 2025

Company industry:
Advertising

Education

University of Essex

January 2026

January 2026

Bachelor's degree, Business Administration

United Kingdom

University of Essex

January 2026

January 2026

Bachelor's degree, Business Administration

Great Britain (UK)

University of Essex

January 2026

January 2026

Bachelor's degree, Business Administration

Great Britain (UK)

Skills

BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
CONVERSION MARKETING
Intermediate
CONVERSION MARKETING
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
CUSTOMER ENGAGEMENT
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL SALES
Intermediate
DIGITAL SALES
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GOOGLE APPLICATIONS
Intermediate
GOOGLE APPLICATIONS
Intermediate
METADATA
Intermediate
METADATA
Intermediate
SNAPCHAT
Intermediate
SNAPCHAT
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
DIGITAL ADVERTISING
Intermediate
DIGITAL ADVERTISING
Intermediate
INSTAGRAM
Intermediate
INSTAGRAM
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MEDIA MANAGEMENT
Intermediate
MEDIA MANAGEMENT
Intermediate
SALES
Intermediate
SALES
Intermediate

Languages

English

Beginner

Arabic

Beginner

Urdu

Beginner

Hindi

Beginner

French

Beginner

Hobbies and interests

Photography, Content Creation

Grew my personal instagram account to 170,000 followers