Founder
Platform Digital Marketing Agency
Total years of experience :23 years, 5 Months
Manage paid and organic media planning across all mediums, coordinate with media buying agency, including creative, app store optimization, website optimization and landing page optimization, with clear ROI objectives.
Manage and grow new and existing marketing partnerships and collaborations, channel expansion and consumer engagement on social media channels.
Work hand in hand with internal creative team and social media agency on creating social media strategies and tactical initiatives.
Create, test, and optimize growth media strategies, manage and coordinate content creation, along with creative, brand team and agency.
Constantly work on new channels, creatives and other ideas for experimentation, optimization, and acquisition growth.
Report on the effectiveness of campaigns, suggest improvements and new methodologies.
• Lead the Digital marketing channels and clients accounts with every team person as their specialty like Search, Social, Display, Video and App campaigns and designs and content with performance agencies to drive traffic, revenue and conversion.
• Drive adoption for our digital channels, encouraging more transactions to go through a digital touchpoint. Define acquisition and retention plan.
• Manage budgets and leverage data across the digital marketing channels and campaigns to achieve scale and efficiency
• Experience leading lifecycle, CRM and/or Engagement/Loyalty Marketing programs.
• Use the consumer insights, competitor analysis, market & business needs to evolve the strategy.
• Build and maintain a roadmap to enable the strategy and long term vision across all customer touchpoints, partnering with the Technology team to ensure timely delivery of initiatives that cover both the transactional and non-transactional elements of the customer journey.
• Optimize Clients channels merchandising approach to make it easier to place an order or service, encourage trial for relevant products, .
• Build and manage digital marketing calendar with offers and promotions working alongside Creative and Media team.
• Leverage data & insight where you understand our guests needs, habits, and perceptions to continuously optimize performance, running an agile test-and-learn approach and implement successful outcomes at scale.
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• Drive the discipline of consistently tracking performance & leveraging analytics and insights to ensure growth targets are achieved.
• Lead design and creation of marketing collaterals and content creation - through input and recommendations with creative team.
• Determination the design, development, and maintenance of ongoing marketing and traffic metrics, reports, analyses, dashboards, etc. to drive key business decisions.
• Build strong relationships with our creative team each other to drive and implement the channel growth plan and work environment.
• Influencer marketing: overseeing influencer marketing strategy and matching the right set of creators with different marketing briefs.
• Create the marketing strategy in conjunction with cross functional teams to drive growth of YouTube products and programs;
• Project management: Planning, executing, monitoring, controlling, and closing projects, as well as ensuring that projects are completed on time and within budget;
• Localization: Ensuring that content provided by the global team is localized from English to Arabic or Arabic to English, and that the content is adapted to meet the needs and requirements of local markets and audiences;
• Adapt relevant global campaigns to the local market using customer and regional insights.
• Partner with other internal marketing teams to develop marketing campaigns that rapidly drive awareness and growth.
• Develop high impact assets and case studies.
• Track and analyze the effectiveness of marketing campaigns to measure growth and prioritize resources.
• Media and Creative Agency Coordination: Briefing and coordinating with the agency by clearly communicating project scopes, requirements, timelines, roles and responsibilities.
Manage a growing team of performance marketers, helping them to exceed our goals and improve efficiency.
Own both strategy and the day-to-day management of Twilio’s global Search Engine Marketing and other PPC programs including managing budget, implementation, tracking, analyzing, and optimization of AdWords, Bing, Capterra, and more.
Build a world-class reporting and optimization system, helping your team optimize campaigns at scale, and stakeholders to keep a pulse on campaign performance and target attainment. Apply successful bidding optimization strategies and keyword management to maintain positive ROI metrics.
Monitor competitive actions and research marketplace changes. Provide projections on future trends, traffic and budgeting needs.
Define global, scalable standards for campaign structure, conversion actions, utm conventions and more. Collaborate with our regional teams to share strategy, new campaigns and ideas, and shore up gaps to target.
Diagnose performance challenges and act as a strategic advisor on how to optimize inbound funnel health. Drive increasing customer acquisition to meet monthly, quarterly and yearly goals.
• Attracting new customers using GDN, Facebook, Twitter, and Instgram.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Fixing and coordinating with developers to maximize UI.
• Working with PR and design to create content SOR online. (Blogging, Images, Descriptions).
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Responsible for reaching monthly sales goals.
• Generating weekly sales reports and monthly.
• Listing and maintaining of products on website and market place.
• Proposing new sales strategies to maximize sales.
• Assisting customer care with inquiries.
• Translate the company’s objectives into marketing strategies.
• Dedicate time to marketing innovation and quality improvement.
• Manage special marketing communications related assignments.
• Maintain partnerships with media agencies and vendors.
• Working with coordinator to ensure orders and being delivered.
Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
Performing activities relating to Search Engine Optimization on a continuous basis
Creating and executing SMS and E-mail based marketing campaigns
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
Reviewing and actively managing website and other online assets and sources
Promoting employer’s products and/or services in the digital space
Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
• Build plan Communications B2B
• Branding company products online and generate a web identity
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns
• Building and maintaining relationships with new and existing customers through prospecting and networking
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• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• SEO, Paid Ads (social media, Programmatic etc), User Communications and B2b Promotions
• Increase the companys brand presence worldwide and drive online sales.
• Handling and register Participation in international conferences.
• Communications B2B
• Branding company products online and generate a web identity
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Undertake individual tasks of a marketing plan as assigned
• Handling all related Global product events in whole worlds
• Conducting market research to establish customer trends and habits
• Establishing goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional)
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Attracting new customers using GDN, Facebook, Twitter, and Instgram.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Fixing and coordinating with developers to maximize UI.
• Working with PR and design to create content SOR online. (Blogging, Images, Descriptions).
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Responsible for reaching monthly sales goals.
• Generating weekly sales reports and monthly.
• Listing and maintaining of products on website and market place.
• Proposing new sales strategies to maximize sales.
• Assisting customer care with inquiries.
• Translate the company’s objectives into marketing strategies.
• Dedicate time to marketing innovation and quality improvement.
• Manage special marketing communications related assignments.
• Maintain partnerships with media agencies and vendors.
• Working with coordinator to ensure orders and being delivered.
Planning and execution of marketing projects and campaigns. Ideation and creation of collaterals, distributing them in various media and social platforms and measuring its impact and effectiveness
Performing activities relating to Search Engine Optimization on a continuous basis
Creating and executing SMS and E-mail based marketing campaigns
Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, shares, tweets, etc
Reviewing and actively managing website and other online assets and sources
Promoting employer’s products and/or services in the digital space
Using and researching the internet and new media to reach new customers, generate leads and retain existing customers
Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
• Works as Free Private Zone Export area
• Manage all paper work arranges every step for import and exporting cargo
• Dealing with all government papers work.
• Handling Source and manufacturing required products
Manages the overall Warehousing Budget: suggests and implements improvements, repairs, necessary investments, coordinates any budget issues with Supply Chain Manager to ensures no budget overrun.
Creates and implements necessary processes, procedures, and instructions to keep warehouses organized and Clean.
* Together with the Senior Inventory Analyst, ensures the control of stock accuracy to minimize loss, damaged stock in all warehouses.
Is responsible for implementation of, and compliance with, ISO and HSE procedures in all warehouses according to company's standard.
* Evaluates storage space requirements and highlights any potential issues to Supply Chain Manager for further action.
Is responsible for the overall scrapping of goods process to ensure compliance with company's
Scrapping procedure.
* Ensures warehouses are safe and secure to avoid internal or external theft of goods.
* Coordinates with all Business Units to meet their requirements and resolve the issues related with warehouses.
* Coordinates dispatch activity with the Transport Manager and his team, to guarantee on-time delivery to sites and customers.
1. Excellent spoken and written communication (AR/EN) skills are a must. 2. Good organizational and planning skills. 3. Management skills 4. Knowledge of current marketing trends and media (traditional & digital) platforms. 5. Strong budgeting, Internet, and computer skills 6. Abilities to create and develop product and pricing strategies, balancing firm objectives. 7. The ability to optimize the product and price strategy and portfolio in line with the overall strategy. 8. Skills to create, manage and coordinate marketing activities and policies to promote products, working with advertising and other types of managers. 9. Work closely with financial and sales department to help serve customer and company needs in the most profitable way. 10. The ability to lead and motivate a team. 11. Skills to analyze, observe and monitoring market trends. 12. An initiative person who have a positive attitude to everyone. 13. The ability to understand customer needs and desires. This is a key skill and main marketing manager responsibility here is to find a way to satisfy customer needs.