Business Development Associate
Benchmark Events and Exhibitions
Total des années d'expérience :18 years, 10 Mois
• generating new business for Exhibition stands and Events through direct marketing
• Setting up meetings with potential decision makers for stand building and exhibition solutions
• Assisted business development manager to create and implement various marketing strategies: search engine optimization, email marketing, video marketing, social media weekly and montly meetings
• networking and marketing during the exhibitions with potential customers to introduce them to Benchmark Events and Exhibitions
• Contacted organizers to obtain list of exhibitors, floor plans
• update the calendar of events and ensure they have been marketed on time
• Prepared marketing reports by collecting analyzing and summarizing sales data.
• Kept promotional materials ready by coordinating requirements with graphics department; inventorying stock; placing orders; verifying receipt.
• Researched competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Supported sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
• Identify, develop and execute communications strategy for key media contacts and customer references.
• Prospected and lead generated from show catalogues, prospecting participants from various shows, regional networking events, advertising / PR agencies, websites and from existing leads & contracts.
• Setting up meetings with potential decision makers for stand building and exhibition solutions
• Assisted business development manager to create and implement various marketing strategies: search engine optimization, email marketing, video marketing, social media
• Assisted in prospecting with organizers for participant lists and developing strategic alliances with them.
• Contacted organizers to obtain list of exhibitors, floor plans
• Competitive monitoring, identifying & keeping record of perceived strengths and weaknesses of TGP and competitors.
• Responsible for coordinating sales within London head office and Dubai office.
• Make follow up calls, copy chasing, and ensure artwork deadlines for magazines.
• Provide support to the sales team ensuring all sales and service objectives were met.
• Prepare sales reports for the sales team and sales management.
• Maintain circulation details of the magazine on CRM system
• Generate repeat business through successful client follow-up.
• Attend Oil and Gas shows for promotion of the magazine
• Maintain office by organizing office operations and procedures, preparing payroll, controlling correspondence, designing filing systems, reviewing and approving supply requisitions, assigning and monitoring clerical functions
• Responsible for the answering US customer queries regarding mortgages (MCS).
• Improving customer service based on client feedback through the development of new policies and procedures.
BA MAJOR ENGLISH LITERATURE, MINORS : HISTORY, POLITICAL SCIENCE, PSYCHOLOGY