Marketing & Business Planning Executive
Microsoft
Total years of experience :4 years, 5 Months
» Business Planning
o Orchestration & management of monthly scorecard meeting rhythm
o Collation of actual data and updates to existing targets as required
o Collation of a summary document for Leadership Team including relevant data
» Philanthropy Marketing
o Ongoing management and development of the Philanthropy plan by aligning with internal stakeholders
o Develop and manager internal Communications relating to Philanthropy efforts.
o Collation and Awareness of volunteering opportunities for UAE employees
o Plan, organize and execute events for non-profit organizations to position Microsoft as a technology vendor for non-profit organizations in UAE
o Manage & build relationships with relevant government entities & non-profit organizations to achieve philanthropic goals, that in turn positively impacted the brand
Steer marketing operations by liaising with creative agencies, suppliers, event organizers, operations and marketing support teams.
Analyse proposals for sponsorship programs and shortlist relevant profiles. Enagage in negotiatons with mall managers and external parties when required
Ensuring successful execution of marketing campaigns, events, sponsorships and press initiatives
Develop effective communication by targeting consumers with collaterals, SMS and emails.
Monitor overall effectiveness of promotions/launches and other marketing campaigns through sales information, email response rate etc. Prepare analysis reports including possible sugeestions and feedback on results
Analyse market competition by manipulation of complex data and prepare reports
Executing ongoing marketing & brand differentiation campaign to create a niche target for mass premium audiences & ensure sustainable positioning for future growth audiences
Marketing Communications
Social Media Management
Brand Visibility
Customer Relationship Management
Administration and Filing
Support Accounts
Front Desk Managment
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GPA - 3/4 Achieved merit based scholarship of 20% in university for attaining acadaemic excellence in 12th grade.
