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Sonia Dahmani, FashionConsultant/CRM /Visual Merchandiser

Sonia Dahmani

FashionConsultant/CRM /Visual Merchandiser·Chalho ub Group "Brand : Michael Kors"

Qatar

High school or equivalent, Tunisia

Work experience

Total years of experience: 13 years, 5 months

FashionConsultant/CRM /Visual Merchandiser

January 2023 - Present

Chalho ub Group "Brand : Michael Kors"

Doha, Qatar

January 2023 - Present

• Led daily store operations and supervised the sales team to ensure smooth
business performance and achievement of sales targets.
• Managed key operational responsibilities including opening/closing procedures,
team coordination, reporting, and customer experience standards.
• Supported management in driving sales performance, KPI achievements, and
team motivation.
• Handled VIP clients and maintained strong CRM relationships to increase loyalty
and repeat business.
• Ensured visual merchandising standards were maintained according to Michael
Kors brand guidelines.
• Assisted in staff coaching, product training, and dailytaskdelegation.
• Managed stock replenishment, inventory control, and POS operations efficiently.
• Resolved customer concerns professionallywhile delivering a premium luxury
retail experience.
• Prepared daily sales reports and supported store management in operational
decision-making.

Company industry:
Administration Support Services

Rentation Customer Service Executive

January 2017 - January 2023

Arafat Real Estate Businees Center

Doha, Qatar

January 2017 - January 2023

Assisting clients with property inquiries, viewings, and rental procedures
Providing accurate information about available units, pricing, and contract terms
Preparing tenancy agreements, renewal documents, and required paperwork
Coordinating with maintenance teams to resolve tenant issues promptly
Handling customer complaints and ensuring quick, effective solutions
Managing daily correspondence via phone, email, and in-person visits
Updating CRM systems with client details, appointments, and follow-ups
Supporting rent collection, payment tracking, and issuing receipts
Maintaining organized files fortenants, contracts, and property records
Ensuring excellent customer service to enhance tenant satisfaction and retention

Company industry:
Administration Support Services

Sales Supervisor

January 2015 - January 2017

Majid Al Futtaim Company "Brand : Juicy Couture"

Doha, Qatar

January 2015 - January 2017

Leading daily store operations and supervising sales teams to ensure high
performance
Training and coaching staff on product knowledge, selling techniques, and
customer service
Monitoring sales targets, motivating the team, and implementing action plans to
increase revenue
Ensuring compliance with brand standards, visual merchandising, and store
presentation
Handling customer escalations and providing premium service to maintain brand
loyalty
Coordinating stock management, product replenishment, and inventory control
Assisting in planning promotions, new collection launches, and in-store events
Preparing daily and weekly sales reports for management
Ensuring smooth cash handling, POS operations, and adherence to company
policies
Creating a positive and productive workenvironment to enhance team efficiency

Company industry:
Administration Support Services

Fashion Consultant

January 2013 - January 2015

Al Tayer Group "Brand:GAP"-Qatar

Doha, Qatar

January 2013 - January 2015

Assisting customers with product selection, sizing, and styling to enhance their
shopping experience
Maintaining strong knowledge of GAP collections, fabrics, fits, and seasonal trends
Ensuring high standards ofvisual merchandising and store presentation
Supporting stock replenishment, product folding, and floor organization
Providing excellent customer service and resolving inquiries professionally
Managing POS transactions, returns, and exchanges accurately
Building positive customer relationships to encourage repeatvisits
Monitoring inventory levels and reporting low-stock items
Supporting promotion setups, new arrivals, and in-store campaigns
Contributing to achieving daily and weekly sales targets

Company industry:
Administration Support Services

Education

École Supérieure De Commerce De Tunis

January 2008

January 2008

High school or equivalent, Tunisia

Tunisia

Skills

Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert
CLIENT SERVICES
Intermediate
CLIENT SERVICES
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER SERVICE
Intermediate
CUSTOMER SERVICE
Intermediate
FASHION MERCHANDISING
Intermediate
FASHION MERCHANDISING
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
MERCHANDISING
Intermediate
MERCHANDISING
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
TEAM MANAGEMENT
Intermediate
TEAM MANAGEMENT
Intermediate

Languages

Arabic

Native Speaker

English

Beginner

French

Beginner

Training and Certifications

Certifications
Certificate ofAchievementfor
High School Level in Literature Training Certificate