sonu prakash nk

Lead the planning and execution of digital marketing and creative content strategies across Instagram,
Facebook, YouTube, and LinkedIn. Create engaging short-form videos, social media creatives, posters,
banners, and promotional materials using tools such as Adobe Photoshop, Premiere Pro, CapCut, and Canva
while ensuring consistent brand identity. Manage Meta Ads campaigns, content calendars, SEO, website
content, and social media performance to maximize reach, engagement, and lead generation. Collaborate with
internal teams to develop compelling brand stories, execute integrated marketing campaigns, and produce
high-quality content aligned with current digital trends and audience preferences.eting campaigns.

Managed a wide range of accounting and financial operations for clients, including bookkeeping, financial
reporting, and the preparation of financial statements in compliance with accounting standards. Prepared and
filed GST and TDS returns, ensuring timely compliance with statutory regulations. Generated accurate MIS
reports to support management decision-making, performed bank reconciliations, and maintained detailed
financial records. Assisted in audit assignments by preparing schedules, supporting documentation, and
financial reports while ensuring accuracy, regulatory compliance, and effective financial control.

Managed day-to-day accounting operations, including accounts payable and accounts receivable, ensuring
accurate recording and timely processing of financial transactions. Processed sales and purchase entries,
maintained comprehensive financial records, and prepared monthly sales reports to support management
decision-making. Performed regular bank reconciliations to ensure the accuracy of financial data and
coordinated with vendors and customers regarding payments, account reconciliations, and outstanding
balances. Contributed to maintaining efficient financial operations by ensuring compliance with company
policies, improving record accuracy, and supporting overall business performance.

Joined ExpertGyaan as a Sales Coordinator, responsible for student recruitment and admissions, and
consistently exceeded enrollment targets through effective counselling, relationship management, and lead
conversion. Managed the complete admission cycle from initial enquiry to enrollment, provided career
guidance to prospective students, and maintained strong relationships with students and parents. Followed up
on leads generated through digital marketing campaigns, maintained CRM records, coordinated admission
drives, education fairs, seminars, and promotional events, and collaborated closely with the marketing team to
improve campaign performance and lead quality. Demonstrated consistent performance, leadership potential,
and a strong contribution to business growth, which resulted in promotion to the role of Manager.