Director - Marketing & Strategy
Zeta Global
Total years of experience :11 years, 6 Months
Imagine, create and improve Zeta's Opportunity Explorer suite of products that support key digital marketing use cases of Fortune 500+ clients
Evaluate internal and partner provided data, help create digital identities and cohorts to aid precise targeting and activation
Business development manager, also supported sales and marketing for partner e-procurement software solution suite of products, and provided client demonstrations to facilitate sales
Competitive Market Intelligence
• Develop market intelligence metrics to be used for competitor tracking on a quarterly basis
• Performance analysis of TVS against the competition in key areas of branding and network performance
• Identification of trends in performance of key brands across markets over the last 3 years
• Devise an overview for the strategic plan of action to be taken and necessary corrective measures
Product planning manager, responsible for planning for product ideation and positioning with a time frame of 3-5 years into the future.
Market research to understand customer needs and expectations, and to convert those into product ideas
One of the top 10 bschools in India, and a centre of excellence under Ministry of HRD, Govt of India
Completed in First Class, from the best NIT in the country, a top ten Engineering College
88.8 Percentage CBSE Board Batch Topper