Sophia Ann Samuel

Restaurant marketing

• Designing and implementing Goa’s marketing strategy
• Accomplishing a visibility share of 60% in Goa Market through deployment visibility assets
• Planning & executing promotional campaigns, trade events calendar as per channel visibility strategy ensuring maximum ROI
• Leading the channel merchandisers to ensure execution of the accounts of On trade and Off trade
• Partnering with the Sales Team to understand the requirement and support in Brand activation which in turn led to 35% Market share
• Managing operational relationship with key contacts and Analytics and Reporting of marketing activities
• Ensuring right account identification for experiential focused sales approach and trade events as per the consumer engagement strategy
• Negotiating with vendors and agencies for the purpose of promotional activities, events and brand activation merchandise and assets of high quality
• Devising product pricing strategies and trade marketing investments to support growth

• Formulated Retail and Marketing Strategies
• Guided on Brand Management activities to improve brand perception
• Performed Competitive Analysis and Market Analysis to understand the firm’s position
• Proposed changes required in Sales and Distribution channels during the pandemic
• Identified the latest digital trends and technologies to explore how to best utilize them in improving the quality of engagement and communication

• Managed the operations of Specialty & All Day Dining Restaurant consisting of 74 &160 capacity
• Managed the restaurant teams of 17 associates and 35 associates for these restaurants
• Forecasted the Sales in the coming months for efficient Resource Planning and for achieving budget through Customer base building, product strategies
• Managed the numbers in terms of Revenue margins and Profitability for the portfolio
• Achieved overall revenue growth of 10% above the budget
• Managed and improved performance through Performance Monitoring, Problem Resolution, System Audits and Quality Assurance measures
• Reviewed the Pricing Strategy which enhanced 3% of product margin
• Increased the average revenue per cover by 8% through suggestive selling
• Gained 14% increase in footfall over than the budget through targeted marketing

• Trained in all the Food and Beverage outlets, Front office, Accommodations Management, Food Production,
• Analyzed the Operations of departments and suggested the scope for improvement
• Managed the festivity helpdesk and increased reservations by 16%
• Devised Project Management plan to organize and manage staff to bring about the successful completion of specific project goals and objectives